Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati

Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner).

With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies?

Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.

Attend this webinar and learn how to:

  • Bridge the data talent gap in your company to acquire must-have skills
  • Enhance your data governance processes to comply with new regulations
  • Use AI and advanced analytics to optimize your marketing spend to drive maximum results

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Jim is an internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs. He has over 25 years in sales and marketing with a focus on measuring the value of digital media for creating and strengthening customer relationships. He is the author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, and the Founder of the Marketing Analytics Summit as well as Co-founder of the Digital Analytics Association.

Erica Seidel, Executive Recruiter & Founder, The Connective Good
Erica runs the executive search practice The Connective Good. She helps CEOs and CMOs land great marketing leaders – not the ‘make it pretty’ marketers, but the ‘make money’ marketers. Erica has placed marketing, marketing analytics, and marketing technology leaders for a range of companies. Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies.

Linh Ho, CMO, conDati
Linh has spent 18 years in marketing technology, holding various marketing leadership positions in both startups and Fortune 500 companies. She started her career in sales and later moved into marketing and operations. Linh joined conDati from SAP Concur where she was Chief of Staff to a couple of CMOs.

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Sponsored by conDati
conDati arms digital marketing leaders with a data-science-as-a-service solution. We give marketers 100% confidence in their digital marketing campaign data, boost productivity by 10x-50x, and increase conversions by 10% to drive acquisition and retention. We do this by unifying multi-channel campaign data, quantifying sales and pipeline conversions, and by using data science, Machine Learning & AI to drive accurate forecasts and intelligent recommendations for optimization. Digital marketers gain timely information through alerts, reports and live dashboards -- resulting in optimum campaign results and return on ad spend. We are here to help digital marketers manage complexity, play offense backed with data and drive top-line growth.