Resource Library: Featured

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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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How to Utilize a White Label Social Media Program To Increase Profits

Your client’s social media assets need managing, but how do you add that service to your business? You could add people and resources, increasing your costs. Or you could try a white label social media marketing program and increase your … read more »


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From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


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Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


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Start Listening! 7 Real-World Tips for Better Social Engagement

Date: May 23, 2017 1:00 EDT (10:00PDT)

Speakers:
Maggie Malek, Head of Public Relations and Social Media, MMI Agency
Dave Evans, VP, Reach and Response Services, Lithium


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What is Omniconversion?

Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more »


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Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


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A Marketing Agency’s Guide to Client Retention

As a marketing agency, the success of your business relies 100% on customers having continual positive interactions with you and your staff. Just like any service-based business, in order to really succeed, you need to go above and beyond to … read more »


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Create New Revenue by Providing a Complete Marketing & Sales Business App for Your Pro-SMB Clients

Small businesses have never had more opportunities to market themselves. Social channels like Facebook, Instagram and Snapchat have levelled the playing field for creating visibility. Facebook Ads, Google Adwords and other advertising platforms have made it easy to advertise directly … read more »