Resource Library: DMD Sidebar


Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


Embrace the Future of Content Management with a CMS Makeover

Date: Aug 8, 2024 1:00 EDT (10:00PDT)

Stephen Pfaff Associate Director, Experience Platforms, Adobe & Martech, Protiviti Digital
Rishi Kumar, Director of Product Management, Revolt Media & TV
Stephen Dyer, VP of Engineering, Revolt Media & TV


The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more »


2024 Organic Website Traffic Benchmarks Report Data/Insights

Date: Jul 30, 2024 1:00 EDT (10:00PDT)

Shannon Vize, Sr. Content Marketing Manager, Conductor
Steven van Vessum, Director of Organic Marketing, Conductor


Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Date: Jul 23, 2024 1:00 EDT (10:00PDT)

Kate Parker, Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS


Why Data Standards Are the Key to Your Data Success

Date: Jul 18, 2024 1:00 EDT (10:00PDT)

Nick Miller, Director of Media & Agency Services, Slalom
Vanya Jakovljevic, VP of Channel Partnerships, Claravine


Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)

Date: Jul 16, 2024 1:00 EDT (10:00PDT)

Tori Cipollone, Senior Platform Experience Manager, MNTN


The 4 Essential Strategies of Data-Driven Marketing

In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more »


Personalization: It’s a value exchange between brands and customers

Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more »


Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more »

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