Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more
4 Ways to Get Started With Agile Marketing
Date: Dec 11, 2019 1:00 EDT (10:00PDT)Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Ian Dailey, Senior Director of Product Marketing, Invoca
7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App
This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the … read more
A Click Is Not a Customer: Using offline attribution to improve digital ad performance
Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … read more
Proven Strategies for Generating Leads
Wix asked the agencies they work with to share their biggest challenge. Their answer? Overwhelmingly, lead generation. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well. We put together this … read more
7 Unexpected PPC + SEO Strategies for Growth Marketing
PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This eBook from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your … read more
An Identity Buyer’s Guide for Data-Driven Marketers
Making Identity Solutions a Reality Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences. As … read more
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Fraud accounted for nearly $6.5B in wasted ad spend for advertisers in 2017 alone. But, did you know that not all invalid traffic (IVT) is fraud. Learn more about IVT, and what you can do to keep your campaigns protected. … read more
How to Deliver Effective ABM Using Pre-targeting & AI
Date: Nov 7, 2019 1:00 EDT (10:00PDT)Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront
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