How Multi-Segment and Session Analysis Can Help You Convert 30% More Users
Discussions around optimization and website conversions are now dated. The need of the hour is to understand what makes a website convert more and how to reduce the number of sessions to convert. Nabler created this whitepaper to answer these questions for … read more
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … read more
How to Personalize Cross-Channel Campaigns Using Metadata
Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … read more
How to Deliver Awesome, Engaging Webinars in a Work From Home World
Date: Dec 15, 2020 1:00 EDT (10:00PDT)Speakers:
Mark Bornstein,
Vice President, Content Marketing
ON24
Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value
Date: Dec 10, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab,
Founder & CEO
CDP InstituteOmer Artun,
Chief Science Officer.
Acquia,Karen Wood,
Sr. Director, Product Marketing,
Acquia
Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble
Date: Dec 3, 2020 1:00 EDT (10:00PDT)Speakers:
Zora Senat,
VP Strategic Partnerships,
InfutorKim Davis
Editorial Director
MarTech Today
State of Inbound Lead Management
Get your copy of Workato’s State of Inbound Lead Management to learn how B2B organizations really perform when it comes to managing leads. State of Inbound Lead Management Your chances of qualifying an inbound lead decrease by 400%if your response … read more
Measuring Marketing Attribution
Investing in a campaign with no way to measure the impact is the stuff marketing nightmares are made of. Both management and marketers want to know what impact marketing has on sales revenue. SharpSpring partnered with Ascend2 to gather insights from … read more
The Right Customer Data
A new survey report from Vanson Bourne, a research firm based in London, surveyed 300 marketing and IT professionals in the US to identify challenges, trends, and technologies leading companies are experiencing around collecting and using customer data. Results: Third-party … read more
Lights, Camera, Action – How to create, distribute and manage video content to drive ecommerce
Over the years, video has undeniably became the most popular and engaging form of online consumer content. With video dominating the web, brands are now more capable of delivering life-like experiences to their audience and increasing sales. This whitepaper will … read more
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