Resource Library: DMD Sidebar

whitepaper

How Amazon Dominates the Competitive Search Landscape

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more »


webcast

Onboarding: The Missing Journey

Date: Feb 15, 2018 1:00 EDT (10:00PDT)

Speakers:
James Scott, General Partner, SuccessHACKER
Margaret Wise, Vice President, Strategy, Arke


whitepaper

From Finger to Foot Traffic

According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … read more »


webcast

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


whitepaper

How to Launch a Successful Refer-a-Friend Program

Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … read more »


whitepaper

Selling to the Information-Driven Business

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.” Well, that complicates things. B2B marketing and sales teams … read more »


whitepaper

Elevate Your B2B Marketing: A Guide to Intelligent ABM

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … read more »


whitepaper

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams … read more »


whitepaper

Split Testing with Google Shopping

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, … read more »


webcast

Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub