Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Date: Oct 20, 2023 1:00 EDT (10:00PDT)Speakers:
Christy Parrish,
Director of Strategic Consulting, CordialNicole O’Brien,
Executive Director of CRM, Orveon
The Modern Marketing Data Stack 2023
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more
Everything You Ever Wanted to Know About Data but Were Afraid to Ask
Date: Oct 12, 2023 1:00 EDT (10:00PDT)Speakers:
Meredith Amdur,
CEO, RhetorikRyan Kunkel,
Global VP Data Operations, RhetorikJohn South,
VP, North America, Rhetorik
Unleash the Untapped Power of Email Address Intelligence
Date: Oct 5, 2023 1:00 EDT (10:00PDT)Speakers:
Global Consent Management Requirements
Embark on a global compliance expedition with OneTrust’s illuminating guide on Consent Management Requirements. Discover the intricate world of privacy regulations as they proliferate across different jurisdictions, each with its own unique perspective on consent. For organizations operating in multiple … Read more
Unlock the Power of Consent: The Ultimate Guide to Consent & Preferences for Marketers
As data privacy become stricter and first-party data becomes more vital, marketers must embark on a transformative journey through the evolving landscape of data privacy regulations. This comprehensive guide equips marketers with the knowledge and strategies to ethically collect, manage, … Read more
The Marketer’s Guide to US Privacy
Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced privacy rights granted to US consumers in … Read more
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
Your Guide to High-Performing B2B CTV Ads That Don’t Suck
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more
Performance Television—The New and Improved TV Advertising
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more