Resource Library: DMD Sidebar

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Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 20, 2023 1:00 EDT (10:00PDT)

Speakers:
Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon


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The Modern Marketing Data Stack 2023

As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more »


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Everything You Ever Wanted to Know About Data but Were Afraid to Ask

Date: Oct 12, 2023 1:00 EDT (10:00PDT)

Speakers:
Meredith Amdur, CEO, Rhetorik
Ryan Kunkel, Global VP Data Operations, Rhetorik
John South, VP, North America, Rhetorik


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Unleash the Untapped Power of Email Address Intelligence

Date: Oct 5, 2023 1:00 EDT (10:00PDT)

Speakers:


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Global Consent Management Requirements

Embark on a global compliance expedition with OneTrust’s illuminating guide on Consent Management Requirements. Discover the intricate world of privacy regulations as they proliferate across different jurisdictions, each with its own unique perspective on consent. For organizations operating in multiple … Read more »


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Unlock the Power of Consent: The Ultimate Guide to Consent & Preferences for Marketers

As data privacy become stricter and first-party data becomes more vital, marketers must embark on a transformative journey through the evolving landscape of data privacy regulations. This comprehensive guide equips marketers with the knowledge and strategies to ethically collect, manage, … Read more »


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The Marketer’s Guide to US Privacy

Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced privacy rights granted to US consumers in … Read more »


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Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


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Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more »


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Performance Television—The New and Improved TV Advertising

These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more »