The Digital Marketer’s Playbook for Voice Analytics
Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more
A Demand Generation Marketer’s Guide To Account-Based Marketing Success
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook, Everstring takes you … read more
Cheatsheet: 5 Ways to Execute Agile Marketing
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help … read more
4 Must-Dos For Marketing Budget Planning
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and … read more
Key Marketing Ops Capabilities to Boost Revenue
Date: Aug 7, 2018 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
A Complete Guide To Google My Business
If you’re managing your own local business listing on Google Maps or have a business page on Google+, you are already using Google My Business. In this guide, Boostability reviews current Google My Business features and explains their value step … read more
The Local SEO Super Guide
Successful local SEO requires putting in the effort to optimize and get your profiles and websites ranking for local searches. Unfortunately, there is no shortcut. However, local SEO is fairly straightforward and uncomplicated. If you are just beginning to target … read more
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EDT (10:00PDT)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
Digital Marketing Hiring Guide
Learn to transform your team. Digital transformation presents many challenges for companies, one of which is having the right people in place to turn big transformation goals into reality. This white paper from Aquent will detail what your team needs … read more
Content Optimization vs SEO: What’s The Difference?
SEO has become more complex as search algorithms continue to evolve. It is important to take the user’s full potential intent into consideration when creating content. With the rise of semantic search, the goal is to cover a topic rather … read more
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