Mastering AI Discoverability
AI agents and large language models (LLMs) are transforming how consumers discover and choose businesses, collapsing the traditional search journey into instant recommendations. This white paper unpacks why classic SEO is no longer enough — and introduces Location Performance Optimization … Read more
A Practical Guide to Agentic AI for Customer Experience
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more
The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI
Date: Aug 7, 2025 1:00 EDT (10:00PDT)Speakers:
Meagan McLoughlin,
New Solutions GTM Principal, CallRail
Franco Aquino, Co-Founder, REN Marketing LLC
What Generative Search Means for Brand Visibility (and What CMOs Are Doing About It)
Date: Jul 24, 2025 1:00 EDT (10:00PDT)Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy, Evangelist, Semrush
How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025
Date: Jul 29, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Libert, Cofounder, Head of Digital PR, Fractl
Stop Paying the Google Tax. Start Winning Paid Search.
Date: Aug 14, 2025 1:00 EDT (10:00PDT)Speakers:
Jenn Paterson, Sales Management, Business Development, BrandPilot.AI
John Beresford,
BrandPilot.AI
Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions
Date: Aug 12, 2025 1:00 EDT (10:00PDT)Speakers:
Kelsey Bliss, Senior Customer Success Manager, BlueConic
The State of AI in B2C Digital Marketing Report
Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations … Read more
The Invoca Call Conversion Industry Benchmarks Report
Phone calls remain critical conversion moments for businesses, yet many organizations lack the data needed to optimize their call performance. Based on analysis of over 60 million phone calls, this comprehensive benchmark report provides industry-specific performance metrics that marketing and … Read more