Resource Library: Retail

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How Amazon Dominates the Competitive Search Landscape

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more »


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From Finger to Foot Traffic

According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … read more »


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How to Launch a Successful Refer-a-Friend Program

Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … read more »


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Holiday Retail Search Strategies 2017:
What worked, what didn’t

Date: Jan 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Geddes, Co-founder, Adalysis
Ginny Marvin, Associate Editor, Third Door Media
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Elizabeth Marsten, Senior Director, e-Commerce Growth Services, CommerceHub


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The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program

Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … read more »


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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


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Guide to Review Response

There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more »


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The Value of a Happy Customer: Action steps to a great customer experience

Date: Mar 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium


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The BI Wish List: 5 Hottest Trends in Advanced Analytics

Date: Apr 27, 2017 1:00 EDT (10:00PDT)

Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan


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The Future is Now: Ramp up your Google Shopping ROI

Date: Mar 14, 2017 1:00 EDT (10:00PDT)

Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics