Resource Library: Retail

webcast

The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EST (10:00PST)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


webcast

Build Brand Authenticity Using Customer Generated Content

Date: Apr 9, 2019 1:00 EST (10:00PST)

Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

Who’s Minding the Digital Store? How to align teams when technology is in charge

Date: May 16, 2019 1:00 EST (10:00PST)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US


webcast

Google’s Black Box Bidding Solutions: A look under the hood

Date: Mar 7, 2019 1:00 EST (10:00PST)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


whitepaper

Referral Success in the Beauty Sector

Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … read more »


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Strategies for using product sampling to increase sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … read more »


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Experimenting with your referral program

This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more »


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Retail Roadmap to Success

Today’s retail landscape is strewn with obstacles and challenges, from ever-increasing consumer expectations and changing customer behavior to evolving technologies and e-commerce behemoths like Amazon. Even the largest and most beloved brands have struggled to keep pace with a constantly … read more »


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3 Ways Retailers Can Amplify Revenue With Cohesive Search & Shopping Strategies on Google

There are two channels in retail marketing that go together better than perhaps any other pairing: Google paid search and Google Shopping. Yet most retailers have isolated strategies for each channel and manage their data separately. The two channels are … read more »