Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Date: Apr 14, 2020 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati
The Three E’s of Co-op Fund Management
Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more
The State of Retail Media: Learnings from 100 Retail Brand Executives
Date: Jan 16, 2020 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Location-Based Marketing FAQs
In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more
Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more
Understanding the 4 Types of Online Consumers
In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.
Customer Loyalty in E-Commerce
It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … read more
Omnichannel eBook: Stop Advertising To Your Customers
What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more
The New Rules to Win Customer Loyalty and Increase Online Sales
Date: Apr 11, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify
Build Brand Authenticity Using Customer Generated Content
Date: Apr 9, 2019 1:00 EDT (10:00PDT)Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
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