Enterprise Conversion Optimization Platforms: A Marketer’s Guide
COPs help marketers meet heightened user expectations by systematically testing and personalizing websites, mobile apps and other touch points to provide each person with a satisfying experience. Read more
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
How to Deliver an Unforgettable Customer Experience
Companies that deliver a great buying experience grow twice as fast as those that deliver average experiences, according to Gartner. That’s a huge opportunity for innovative organizations to capitalize on. But if your revenue teams aren’t aligned, you may end … Read more
From First Date to True Love
From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more
Relationship Marketing: The human approach to personalization
Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more
7 Ways to Keep Your Customers Coming Back in 2023
Date: Jan 12, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Glick,
PwC Customer Transformation and Loyalty Partner
Greta Lovenheim,
Partner - Customer Data and Analytics
The Ultimate Reputation Management Guide for Financial Services
From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … Read more
The Ultimate Reputation Management Guide for Retail Brands
What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … Read more
2022 Holiday Retail Trends
Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … Read more
