Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more
Understanding the 4 Types of Online Consumers
In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.
Customer Loyalty in E-Commerce
It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why? This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to … read more
Omnichannel eBook: Stop Advertising To Your Customers
What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more
The New Rules to Win Customer Loyalty and Increase Online Sales
Date: Apr 11, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify
Build Brand Authenticity Using Customer Generated Content
Date: Apr 9, 2019 1:00 EDT (10:00PDT)Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
5 Steps for Competing with Digital Goliaths
Date: Mar 26, 2019 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher, VP of Marketing, Adthena
Who’s Minding the Digital Store? How to align teams when technology is in charge
Date: May 16, 2019 1:00 EDT (10:00PDT)Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US
Google’s Black Box Bidding Solutions: A look under the hood
Date: Mar 7, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Referral Success in the Beauty Sector
Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … read more
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