Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Date: Jun 6, 2017 1:00 EST (10:00PST)Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed
Guide to Review Response
There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more
The Value of a Happy Customer: Action steps to a great customer experience
Date: Mar 28, 2017 1:00 EST (10:00PST)Speakers:
Christine Crandell, President, New Business Strategies
Dayle Hall, VP, Marketing, Lithium
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EST (10:00PST)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
The Future is Now: Ramp up your Google Shopping ROI
Date: Mar 14, 2017 1:00 EST (10:00PST)Speakers:
Colleen Friess, Director of Feed Education, Feedonomics
Andreas Reiffen, CEO, Crealytics
How to Use Live Chat to Increase Conversion
We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … read more
How SEO + UX Can Thrive Together
In too many companies, SEO and SEM are managed from two distinct silos. When you integrate these two key digital marketing approaches, magic can happen. The kind of magic that results in higher quality traffic and improved conversions. In Noble … read more
How to Align Customer Experience With Marketing Channel Operations
For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.
It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays
Date: Nov 10, 2016 1:00 EST (10:00PST)Speakers:
Kirk Williams, Owner, ZATO Marketing
Andreas Reiffen, CEO, Crealytics
The Ultimate How-To Guide for Driving Traffic from Online to In-store
Learn how to turn online searches into in-store customers. 93% of retail sales are still completed offline, but the decision process starts online with local search. In this guide you’ll discover how to build and analyze your online to offline … read more
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