Resource Library: Retail

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The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … read more »


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The Ultimate Reputation Management Guide for Retail Brands

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … read more »


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2022 Holiday Retail Trends

Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … read more »


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The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Date: Dec 1, 2022 1:00 EDT (10:00PDT)

Speakers:
David Greenberg, Chief Marketing Officer, Conversica


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5 Ways to Make Customer Experiences Drive Conversions & Revenue

Date: Nov 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Pradip Lal, Senior Product Marketing Manager, Cloudinary


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Set Your Path to More Connected Customer Experiences

This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … read more »


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The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … read more »


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Your Guide to Creating Consistent Experiences Across Multiple Websites

Date: Nov 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Kara Hall, Sr. Product Marketing Manager, Acquia
Ricardo Osuna, Sr. Director, Strategic Partners, FFW
Seth Gregory, Director of Software Engineering, Head of Drupal Competency, EPAM Systems


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The 12-Minute Holiday Email Marketing Checklist

Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … read more »


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Expert Advice: Make Your Marketing Stand Out This Holiday Season

Date: Sep 29, 2022 1:00 EDT (10:00PDT)

Speakers:
Joan Jenkins, CMO, Blueshift
Greg Mishkin, Vice President and Practice Leader, Escalent