Resource Library: Retail

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The Retail Renaissance Report, USA Edition: 4 Keys to Predicting Online & In-Store Demand Across Global Markets

E-commerce adoption in the US jumped ten years ahead in 90 days in the early months of the Covid-19 pandemic, according to a McKinsey report. Change has become the norm in retail. So how do you prepare for it, especially … read more »


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A Proven Process for Creating eCommerce Content at Scale

Content marketing is one of the most cost-effective ways to reach your target audience. Unfortunately, from SEO considerations to managing writers, creating great eCommerce content is challenging. Doing it at scale is even harder since It’s difficult to consistently produce … read more »


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The E-Commerce SEO Playbook

E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories … read more »


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Get More Action – Conversion Rate Optimization (CRO) Checklist

Whereoware’s CRO Checklist will help you identify opportunities to reduce friction, increase persuasion, and get more customers to take action (like buying, downloading, or filling out forms to completion). Put an end to website underperformance with this comprehensive checklist! ‍ Did you … read more »


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Evolution of Commerce: Unlocking Improved Shopper Experiences

Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … read more »


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The End of A/B

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … read more »


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Match Customers with the Products They are Searching For

More than 30% of site visitors use the internal site search bar to find the products they’re looking for. However, most merchants’ site search tools fail to deliver relevant, meaningful results. A good site search experience incorporates autocomplete, relevant recommendations, … read more »


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Why Do I Need Site Search?

Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today” vs. a non-Site Search visitor aka “browser”? Site Search is … read more »


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Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about digital experience platforms – what the capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise digital … read more »


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Conquering The Customer Journey

Each stage of the customer journey is a chance for your brand to make an impression. Make the right moves and chances are you’ll end up with the new customers you’re looking for. This white paper highlights how to optimize … read more »