Resource Library: Retail

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Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide

The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more … read more »


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An E-Holiday Like No Other

This Christmas will be a bit different from what we’re used to. But what won’t change, however, is the Holiday Season race – people are still expecting customary discounts and are searching for them online more actively than ever before. … read more »


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The PIM Fantastic Four: Keys to Unlocking Growth

In the battle to grow your business, the key to victory is providing a top-notch product experience to each and every customer you serve — but challenges lurk around every corner, and every little advantage you can muster matters. From slow … read more »


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Put Identity Marketing In the Center of Your Personalization Initiatives

In March 2020, in this commissioned study conducted by Forrester Consulting on behalf of SheerID, current approaches to personalization in the industries of retail, travel and hospitality, software and subscriptions, and retail banking were evaluated. Forrester conducted an online survey … read more »


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4 Customer Acquisition Strategies for the Next Normal

In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country … read more »


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


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The Three E’s of Co-op Fund Management

Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by … read more »


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


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Location-Based Marketing FAQs

In this whitepaper, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing. You will find an overview, use cases, examples of how location- based marketing works, as well as answers regarding campaign delivery and … read more »


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Adapting digital marketing for real-world results

Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more »