Resource Library: Retail

webcast

Turn Your Customer Insights into Personalized, High-Impact Email

Date: Jun 6, 2024 1:00 EDT (10:00PDT)

Speakers:
Kara Trivunovic, GVP, Strategic Solutions at Zeta Global
Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture
Roy Wolllen, President, Hansa Marketing Services


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Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


webcast

Retail Trends Masterclass

Date: May 9, 2024 1:00 EDT (10:00PDT)

Speakers:
Georgia Gkolfinopoulou, Marketing Strategist, Marigold
Trent Lanning, Research & Content Lead


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State of Digital Customer Experience: Focus on Retail

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses … Read more »


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The State of Website Accessibility

Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website Accessibility 2024, produced by London Research in partnership with Crownpeak, explores how … Read more »


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The Product Discovery Engine Buyers Guide

Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product … Read more »


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The State of Product Discovery in Digital Commerce

Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The … Read more »


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What Merchants Should Avoid When Adding New Ecommerce Channels

Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, … Read more »


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Orchestrating The Customer Journey For Retail Success

As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at different times that orchestrating a harmonious shopper’s journey can be challenging. Like a conductor setting the … Read more »


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5 AI-Powered Strategies for Ecommerce Personalization

Check out 5 AI-Powered Strategies for Ecommerce Personalization to discover why 1:1 personalization is the key to unlocking exceptional online shopping experiences — and learn:


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