Resource Library: Marketing Automation


The 5 Best Practices of Leading Marketing Teams

These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more »


Marketing Automation Platforms: A Marketer’s Guide

AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »


Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy

Date: Dec 12, 2023 1:00 EDT (10:00PDT)

Florian Delval, Product Marketing Director, ActionIQ
Alex Dean, Co-Founder & CEO, Snowplow


Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


Leverage AI and Automation to Master Personalized Marketing

Date: Sep 3, 2023 1:00 EDT (10:00PDT)

Judd Mercer, VP Creative Strategy, Elevated Third
Karina Schuelke, Director Product Strategy, Phase2
Alan Botwright, Principal Technical Marketing Manager, Acquia
Jaedyn Guthrie, Product Marketing Manager, Acquia


From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more »


5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … Read more »


How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Gene De Libero, Chief Strategy Officer, GeekHive


How to Build a Marketing System of Record

Date: Jan 20, 2021 1:00 EDT (10:00PDT)

Linnie Ciepielowski, Project Manager, Esri
Melissa Harvey, Senior Product Marketing Manager, Workfront

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