Distributed Marketing at Scale: Control, Speed, and Compliance For Modern Marketing Operations Teams
Struggling to keep up with campaign volume, brand consistency, and decentralized teams? Learn how top marketing ops teams are increasing output without adding headcount. This guide breaks down the rise of distributed marketing, governance frameworks that support scale, and practical … Read more
Future-Proofing Your Marketing Operations
Date: Apr 22, 2025 1:00 EDT (10:00PDT)Speakers:
Cindy Dubon,
Growth Marketing,
Goldcast
Jess Kao, Innovator and thought leader of Marketing Operations and MarTech
Building an Award-Winning Website with HubSpot’s Content Hub
Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences that deliver measurable results. Learn how leading brands accelerate growth with:
Marketing Automation Platforms: A Marketer’s Guide
The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more
The 5 Best Practices of Leading Marketing Teams
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more
Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy
Date: Dec 12, 2023 1:00 EDT (10:00PDT)Speakers:
Florian Delval,
Product Marketing Director, ActionIQAlex Dean,
Co-Founder & CEO, Snowplow
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
Leverage AI and Automation to Master Personalized Marketing
Date: Sep 3, 2023 1:00 EDT (10:00PDT)Speakers:
Judd Mercer,
VP Creative Strategy, Elevated ThirdKarina Schuelke,
Director Product Strategy, Phase2Alan Botwright,
Principal Technical Marketing Manager, AcquiaJaedyn Guthrie,
Product Marketing Manager, Acquia
From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack
Date: Jul 25, 2023 1:00 EDT (10:00PDT)Speakers:
Joe Stanhope,
VP, Principal Analyst, ForresterChristian Monberg,
Chief Technology Officer & Head of Product, Zeta Global Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
