Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
Leverage AI and Automation to Master Personalized Marketing
Date: Sep 3, 2023 1:00 EDT (10:00PDT)Speakers:
Judd Mercer,
VP Creative Strategy, Elevated ThirdKarina Schuelke,
Director Product Strategy, Phase2Alan Botwright,
Principal Technical Marketing Manager, AcquiaJaedyn Guthrie,
Product Marketing Manager, Acquia
From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack
Date: Jul 25, 2023 1:00 EDT (10:00PDT)Speakers:
Joe Stanhope,
VP, Principal Analyst, ForresterChristian Monberg,
Chief Technology Officer & Head of Product, Zeta Global Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
5 Reasons Agencies Adopt Marketing Automation
With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … Read more
How to Avoid the Digital Transformation Trap
Date: Jan 28, 2021 1:00 EDT (10:00PDT)Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive
How to Build a Marketing System of Record
Date: Jan 20, 2021 1:00 EDT (10:00PDT)Speakers:
Linnie Ciepielowski,
Project Manager,
Esri
Melissa Harvey,
Senior Product Marketing Manager,
Workfront
5 Things Your Agency Deserves in 2021
You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … Read more
Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more
