The 5 Best Practices of Leading Marketing Teams
These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the … Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy
Date: Dec 12, 2023 1:00 EDT (10:00PDT)Speakers:
Florian Delval,
Product Marketing Director, ActionIQAlex Dean,
Co-Founder & CEO, Snowplow
Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies
Date: Sep 21, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowLee Hammond,
Marketing Data Stack Leader, HakkodaPatrick Crosby,
Senior Alliance Manager at Snowflake
Leverage AI and Automation to Master Personalized Marketing
Date: Sep 3, 2023 1:00 EDT (10:00PDT)Speakers:
Judd Mercer,
VP Creative Strategy, Elevated ThirdKarina Schuelke,
Director Product Strategy, Phase2Alan Botwright,
Principal Technical Marketing Manager, AcquiaJaedyn Guthrie,
Product Marketing Manager, Acquia
From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack
Date: Jul 25, 2023 1:00 EDT (10:00PDT)Speakers:
Joe Stanhope,
VP, Principal Analyst, ForresterChristian Monberg,
Chief Technology Officer & Head of Product, Zeta Global Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
5 Reasons Agencies Adopt Marketing Automation
With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … Read more
How to Avoid the Digital Transformation Trap
Date: Jan 28, 2021 1:00 EDT (10:00PDT)Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive
How to Build a Marketing System of Record
Date: Jan 20, 2021 1:00 EDT (10:00PDT)Speakers:
Linnie Ciepielowski,
Project Manager,
Esri
Melissa Harvey,
Senior Product Marketing Manager,
Workfront
