Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers
Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more
The Six Personalization Truths Every B2B Marketer Needs to Know
Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more
What Is A CDP? And What Isn’t A CDP?
“What is a CDP?” Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet … read more
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more
What to Expect When Migrating Marketing Automation Platforms
Date: May 14, 2020 1:00 EDT (10:00PDT)Speakers:
Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready
Date: Apr 30, 2020 1:00 EDT (10:00PDT)Speakers:
Roman Ogarok, Vice President, Client Services – US East Region
Verticurl
Lauren Schuler, Vice President, Client Services – US West Region
Growth Marketing Automation in a Zero-Click Google World
In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … read more
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Date: Apr 14, 2020 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati
CDP Pro Tips: How to Create a 360° Customer View
Date: Apr 23, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise
B2B Marketing Automation Platforms: A Marketer’s Guide
MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more
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