Resource Library: Marketing Automation

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Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … read more »


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The Cookie Crumbles: What’s Next for B2B Personalization

It’s no secret, personalization drives business results. However,  B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … read more »


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The 2020 Small Business Buyer’s Guide to Local Marketing Software

With local marketing software, your small business CAN access the tools, automation features, and analytic capabilities the large brands and retailers use in new and cost-effective ways. In “The 2020 Small Business Buyer’s Guide”, Surefire Local will help you understand … read more »


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Essential Data Connectivity: IT Hacks for Your Martech Stack

Date: Oct 22, 2020 1:00 EDT (10:00PDT)

Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect


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Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers

Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more »


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The Six Personalization Truths Every B2B Marketer Needs to Know

Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more »


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What Is A CDP? And What Isn’t A CDP?

“What is a CDP?” Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet … read more »


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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more »


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What to Expect When Migrating Marketing Automation Platforms

Date: May 14, 2020 1:00 EDT (10:00PDT)

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Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready

Date: Apr 30, 2020 1:00 EDT (10:00PDT)

Speakers:
Roman Ogarok, Vice President, Client Services – US East Region Verticurl
Lauren Schuler, Vice President, Client Services – US West Region