B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more
5 Reasons Agencies Adopt Marketing Automation
With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … Read more
How to Avoid the Digital Transformation Trap
Date: Jan 28, 2021 1:00 EDT (10:00PDT)Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive
How to Build a Marketing System of Record
Date: Jan 20, 2021 1:00 EDT (10:00PDT)Speakers:
Linnie Ciepielowski,
Project Manager,
Esri
Melissa Harvey,
Senior Product Marketing Manager,
Workfront
5 Things Your Agency Deserves in 2021
You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … Read more
Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more
The Cookie Crumbles: What’s Next for B2B Personalization
It’s no secret, personalization drives business results. However, B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … Read more
The 2020 Small Business Buyer’s Guide to Local Marketing Software
With local marketing software, your small business CAN access the tools, automation features, and analytic capabilities the large brands and retailers use in new and cost-effective ways. In “The 2020 Small Business Buyer’s Guide”, Surefire Local will help you understand … Read more
Essential Data Connectivity: IT Hacks for Your Martech Stack
Date: Oct 22, 2020 1:00 EDT (10:00PDT)Speakers:
Joelle Andrews,
Product Marketing,
Progress DataDirectJames Goodfellow,
Senior Product Marketing Manager,
Progress DataDirect
