Resource Library: Marketing Automation

whitepaper

Growth Marketing Automation in a Zero-Click Google World

In 2019, companies dependent on search traffic found out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert … read more »


webcast

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


webcast

CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise


research_report

B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


webcast

Burning Questions Live Virtual Panel: Demand Gen & RevTech

Date: Mar 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Sara McNamara, Senior Marketing Operations Manager, Cloudera
Jill Rowley, Growth Strategist
Adam Schoenfeld, VP of Strategy, Drift
Guillaume "G" Cabane, Growth Advisor


webcast

Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue

Date: Mar 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Kerry Cunningham, VP and Principal Analyst, Forrester
Allen Pogorzelski, Vice President, Marketing, Openprise


webcast

Bridge the Gap between Marketing and CX (Without Buying More Technology)

Date: Feb 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Christine Crandell, President, New Business Strategies
Mark Smith, President, Kitewheel


webcast

2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


whitepaper

The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor

You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … read more »


webcast

The Fantastic 5: Emerging strategies to drive conversions & growth

Date: Dec 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks