Resource Library: Marketing Automation

whitepaper

Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … read more »


whitepaper

5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more »


webcast

How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive


webcast

How to Build a Marketing System of Record

Date: Jan 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Linnie Ciepielowski, Project Manager, Esri
Melissa Harvey, Senior Product Marketing Manager, Workfront


research_report

B2B Marketing Automation Platforms: A Marketer’s Guide

MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more »


whitepaper

5 Things Your Agency Deserves in 2021

You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … read more »


whitepaper

Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … read more »


whitepaper

The Cookie Crumbles: What’s Next for B2B Personalization

It’s no secret, personalization drives business results. However,  B2B marketers face a number of challenges to personalize their customer experience: Increasing regulation around personal information Decreasing comfort among businesses and individuals with making their data available Google, Apple, and Firefox working hard … read more »


whitepaper

The 2020 Small Business Buyer’s Guide to Local Marketing Software

With local marketing software, your small business CAN access the tools, automation features, and analytic capabilities the large brands and retailers use in new and cost-effective ways. In “The 2020 Small Business Buyer’s Guide”, Surefire Local will help you understand … read more »


webcast

Essential Data Connectivity: IT Hacks for Your Martech Stack

Date: Oct 22, 2020 1:00 EDT (10:00PDT)

Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect