Resource Library: Marketing Automation


Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


Leverage AI and Automation to Master Personalized Marketing

Date: Sep 3, 2023 1:00 EDT (10:00PDT)

Judd Mercer, VP Creative Strategy, Elevated Third
Karina Schuelke, Director Product Strategy, Phase2
Alan Botwright, Principal Technical Marketing Manager, Acquia
Jaedyn Guthrie, Product Marketing Manager, Acquia


From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack

Date: Jul 25, 2023 1:00 EDT (10:00PDT)

Joe Stanhope, VP, Principal Analyst, Forrester
Christian Monberg, Chief Technology Officer & Head of Product, Zeta Global 
Bill Sears, Group Vice President, Solution Strategy, Zeta Global


B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … Read more »


5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … Read more »


How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Gene De Libero, Chief Strategy Officer, GeekHive


How to Build a Marketing System of Record

Date: Jan 20, 2021 1:00 EDT (10:00PDT)

Linnie Ciepielowski, Project Manager, Esri
Melissa Harvey, Senior Product Marketing Manager, Workfront


5 Things Your Agency Deserves in 2021

You’ve heard marketing automation can expand your revenue base and deliver results for clients, but how do you choose the right vendor for your agency? Selecting the perfect vendor poses a roadblock for many agencies looking to get on board … Read more »


Personalization Playbook: User Segmentation

Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share … Read more »