Resource Library: Featured

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The Six Personalization Truths Every B2B Marketer Needs to Know

Are you interested in learning more about how you can put website personalization to work for your business? Check out the new SoloSegment ebook “The Six Personalization Truths Every B2B Marketer Needs to Know”. Learn how you can use personalization … read more »


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Why relevance is the key to unlocking revenue for B2B marketers

We all know having the best product in the market isn’t a guarantee of success. Relevance and personalization at scale via your business website is the key to delivering a seamless customer experience and maximizing revenue. But how relevant is … read more »


webcast

Great Marketing Starts with Better Planning

Date: Sep 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Christine Cutten, Principal, Deloitte Consulting
Heidi Melin, Chief Marketing Officer, Workfront


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Unlock Business Growth With Compelling Product Experiences

Date: Sep 22, 2020 1:00 EDT (10:00PDT)

Speakers:
John Evans, Senior Director of Marketing, Akeneo


whitepaper

The Future of Marketing

In today’s privacy-first environment, publishers are struggling to understand their audience’s full behavior along the path to purchase. And brands are up against the challenge of running omnichannel campaigns efficiently. To thrive in a world without third-party cookies, data-driven marketing … read more »


whitepaper

A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? The traditional planning process isn’t equipped for the new era of marketing. To make the best use of limited resources, marketers need … read more »


whitepaper

A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty? In this white … read more »


whitepaper

Lead a successful digital transformation

91% of organizations are pursuing digitization, yet according to Gartner, only 40% are successfully achieving it. In this eBook, executives at NBCU, Nexstar, Fortune Magazine, and Marketplace share best practices and common pitfalls from their own digital transformation journeys. You’ll … read more »


webcast

4 Ways to Get Started with Agile Marketing

Date: Aug 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Andrea Fryrear, Agile Marketing Coach, Co-Founder AgileSherpas
Melissa Talcott, Studio Manager, Workfront


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »