Customer Data Strategies & Identity Resolution: Best Practices
Date: May 3, 2018 2:00 EDT (11:00PDT)Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact
How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging … read more
2018 Marketing Technology & Operations Salary Survey
How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more
The 5 Big Disruptions to Marketing in 2018
In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more
The No-Nonsense Guide to Achieving Omni-Channel Relevance
Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn … read more
B2B Marketing Automation Platforms: A Marketer’s Guide
New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide Editorial Advisors: Anand Thaker, CEO, IntelliPhi Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door Media Editor: Claire Schoen, Director, Marketing Services Content, Third Door … read more
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Date: Mar 27, 2018 1:00 EDT (10:00PDT)Speakers:
Barry Levine, Senior Marketing Technology Writer, Third Door Media
Arpita Neelmegh, Product Marketing Manager, Iterable
What is audience planning? It’s putting your customer first.
Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. In this Audience Planning Toolkit from Oracle, you will … read more
The Marketer’s Field Guide to Machine Learning
This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve … read more
Integration Platform as a Service (iPaaS): A Marketer’s Guide
New! First Edition, February 2018 Market Intelligence Report: Integration Platform as a Service (iPaaS) Editorial Advisors: Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Writers: Emily Fraser Voigt, Freelancer Writer Karen Burka, Senior … read more
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