Resource Library: Featured

whitepaper

6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


whitepaper

The Forrester Wave: Journey Orchestration Platforms, Q4 2018

In the era of the customer, understanding omnichannel journeys is critical. But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass. If you’ve got the right … read more »


webcast

Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust


webcast

The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform

Date: Oct 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Katie Staveley, VP of Marketing, Mautic


webcast

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


whitepaper

The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer

While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


whitepaper

Marketing to Developers: Proven Strategies for Gaining Trust In A Hard To Reach Market

Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking … read more »


research_report

Enterprise Customer Data Platforms: A Marketer’s Guide

New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide   Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more »


webcast

You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage