Resource Library: Featured

research_report

Integration Platform as a Service (iPaaS): A Marketer’s Guide

New! First Edition, February 2018   Market Intelligence Report: Integration Platform as a Service (iPaaS) Editorial Advisors: Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Writers: Emily Fraser Voigt, Freelancer Writer Karen Burka, Senior … read more »


whitepaper

Marketing and Sales: The Ultimate B2C Revenue Optimization Engine

What would happen if sales and marketing worked with one common goal in mind—optimizing revenue? What if the survival of your business depended on the evolution of sales and marketing into one seamless revenue generating machine? Read this white paper from Maropost to learn … read more »


whitepaper

The Web Talent 2018 Digital Marketing Predictions

Around this time each year, marketing professionals from all over the industry sit down and discuss what they see is coming in the next year, as it relates to traditional marketing, digital marketing, tech, and brand strategy. In this white … read more »


webcast

The 5 Big Disruptions to Marketing in 2018

Date: Feb 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference


webcast

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software


whitepaper

The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s … read more »


whitepaper

CMOs at the Wheel: How are they driving the modern marketing organization

For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … read more »


webcast

Onboarding: The Missing Journey

Date: Feb 15, 2018 1:00 EDT (10:00PDT)

Speakers:
James Scott, General Partner, SuccessHACKER
Margaret Wise, Vice President, Strategy, Arke


whitepaper

Selling to the Information-Driven Business

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.” Well, that complicates things. B2B marketing and sales teams … read more »


whitepaper

Elevate Your B2B Marketing: A Guide to Intelligent ABM

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … read more »