Enterprise Customer Data Platforms: A Marketer’s Guide
New! Market Intelligence Report: Enterprise Customer Data Platforms: A Marketer’s Guide Editorial Advisor: David Raab, Founder, CDP Institute Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media Brian Kelly,Principal, Candlewood Creative Editor: Claire Schoen, Director, Content Marketing Services, Third Door … read more
You Got The Click! Now What?
Date: Sep 18, 2018 1:00 EDT (10:00PDT)Speakers:
Brian Finnerty, Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage
Ramp Up Your Amazon Ad Game: 5 Tips for Success
Date: Aug 23, 2018 1:00 EDT (10:00PDT)Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software
The 7 Secret Ingredients of Great B2B Marketing Teams
B2B marketing is tougher than ever: there are more tools to master, tactics to learn, and competitors to outshine. Yet some B2B marketing teams consistently succeed, while others don’t. Teamwork.com wanted to know why. Drawn from exclusive one on one … read more
2018 State of Local Marketing Report
The State of Local Marketing Report 2018 from BrandMuscle: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing and hundreds of millions of dollars of co-op/MDF and local marketing investments … read more
Realigning Your Local Marketing – A Starter Guide to Precision Marketing
With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication … read more
A Demand Generation Marketer’s Guide To Account-Based Marketing Success
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook, Everstring takes you … read more
Cheatsheet: 5 Ways to Execute Agile Marketing
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help … read more
4 Must-Dos For Marketing Budget Planning
Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and … read more
Key Marketing Ops Capabilities to Boost Revenue
Date: Aug 7, 2018 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
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