Resource Library: Featured


Enterprise Social Media Management Software: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


5 Ways to Fail at Marketing to Tech Users

Are you looking for ways to reach tech users, but can’t figure out how to get them hooked? For this white paper, Experts Exchange compiled a list of the five easiest ways to either pass or fail at effectively marketing to … read more »


The Content Marketing Maturity Map

The content marketing experts at ScribbleLive have identified five levels of maturity – or landmarks – on the journey to building a data-driven and results-oriented operation. The Content Marketing Maturity Guide outlines each of the five landmarks and provides tactical … read more »


Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


Outsourcing Your Content vs. Hiring an In-House Writing Team

In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … read more »


The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Revenue is the lifeblood of all organizations and nowadays marketing & sales lead this charge. But with the rise in data, technology, and digital interactions, there has been a major skill gap across go-to-market teams. Luckily, operations roles, experts, and … read more »


How to Create the Ultimate Marketing Plan

Date: May 11, 2017 1:00 EST (10:00PST)

Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software


Optimize Your Marketing Messaging With Smarter Metrics

A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s … read more »