Enterprise Digital Experience Platforms: A Marketer’s Guide
Enterprise Digital Experience Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about digital experience platforms – what the capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise digital … read more
The True Cost of your Technology Choices
Customer experience (CX) has fast become a top priority for businesses. It’s a crucial time to invest in customer experience. Winning on CX requires a shift to a customer-centric operating model that can keep pace with change. Download ActionIQ’s “The … read more
Enterprise Customer Data Platforms: A Marketer’s Guide
This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more
How to Use Virtual Receptionists for Small-Business Growth
From answering phone calls and texts, to engaging with customers online, your employees time is better spent on your core business. Don’t let another customer reach voicemail. Don’t waste the time of sales staff on pre-screening leads or support staff … read more
Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators
No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … read more
5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem
Date: Dec 14, 2021 1:00 EDT (10:00PDT)Speakers:
Meghan Flannery,
Director of Go-to-Market, DriftJulianne Thompson,
Director of Sales Development, Drift
Your New Year’s Marketing Resolution: Master the Art of Saying No With These 6 Steps
Date: Dec 2, 2021 1:00 EDT (10:00PDT)Speakers:
How Creative Teams Are Staying Productive in the Hybrid World
Every time you need to think about how to do a job rather than what you’re trying to achieve, there’s a cognitive price. During the COVID-19 pandemic, we’ve gotten better at remote work. But as companies look to make hybrid … read more
Identity Marketing for Dummies
In today’s business environment, cutting through the noise is more challenging than ever. Identity Marketing For Dummies is your guide to achieving true breakthrough by marketing to an individual’s core attribute: their identity. Hundreds of leading brands use identity marketing … read more
