Resource Library: Featured

webcast

The Fantastic 5: Emerging strategies to drive conversions & growth

Date: Dec 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks


whitepaper

Digital Insights 2019: How marketers confront the obstacles of digital customer engagement

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … read more »


whitepaper

14 Industry Experts on the Future of Attribution

Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … read more »


webcast

CCPA Goes Live in Weeks: Is your marketing measurement ready?

Date: Dec 17, 2019 1:00 EDT (10:00PDT)

Speakers:
Matt Voda, CEO, OptiMine


webcast

4 Ways to Get Started With Agile Marketing

Date: Dec 11, 2019 1:00 EDT (10:00PDT)

Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront


webcast

Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca


research_report

Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! Market Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Deputy Editor of Search Engine Land, Marketing Land and MarTech Today, Third Door Media Research/Writers: Karen Burka, Senior Research Consultant, Third Door Media … read more »


webcast

How to Deliver Effective ABM Using Pre-targeting & AI

Date: Nov 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Jason Widup, VP, Search Marketing & Operations, Workfront


webcast

The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter

Date: Oct 23, 2019 1:00 EDT (10:00PDT)

Speakers:
Tom Treanor,Head of Marketing, Arm Treasure Data


whitepaper

Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them.

Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from Acoustic will get you started with nine of the … read more »