2018 Packaging Trends
With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods companies. In order to achieve growth, these companies must stay one step ahead of consumer expectations. Through a … read more
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more
The Smart Marketer’s Guide to Finding and Using Customer Insights
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes … read more
Account-Based Marketing: The Art of the Start
Avention — now part of Dun & Bradstreet® — recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of … read more
2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold
Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more
Digital Marketing Hiring Guide
Learn to transform your team. Digital transformation presents many challenges for companies, one of which is having the right people in place to turn big transformation goals into reality. This white paper from Aquent will detail what your team needs … read more
A Guide to Upgrading Your Growth Marketing Platform
In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more
Customer Data Strategies & Identity Resolution: Best Practices
Date: May 3, 2018 2:00 EDT (11:00PDT)Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact
How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging … read more
2018 Marketing Technology & Operations Salary Survey
How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more
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