Resource Library: Featured

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8 reasons why marketers should start using SMS

While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … read more »


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Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … read more »


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Drive Revenue and Relationships in a Buyer-First World

Date: Sep 23, 2021 1:00 EDT (10:00PDT)

Speakers:
Jennifer Goode , Director of Product Marketing, Integrate
Cyndi Greenglass President, Livingston Strategies


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5 Ways Consumer and Market Intelligence Will Help You Understand Your Buyer’s Journey

Date: Sep 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Harvey Ranola, Global Head of Media Intelligence, NetBase Quid


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Rise of the Digital Sales Force

The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer’s journey went from a ‘nice to have’ to a … read more »


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Maximize Virtual Event ROI

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the … read more »


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Why It Pays to Segment Your Audience

In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more »


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5 Reasons Projects Fail

Only 2.5% of companies successfully complete 100% of their projects – PwC. Project Management: Improving performance, reducing risk Keep your projects on track – download Kintone’s free eBook to learn how to avoid the most common project management traps.


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Battling Information Overload

Are your communication tools holding you back? On average, 75% of a company’s intellectual property is contained in emails. So it’s no wonder that we spend 20% of our workweeks searching for internal information. Download Kintone’s free eBook to learn … read more »


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Digital Divide: The discord between marketers’ actions and consumers’ behaviors

In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … read more »