Resource Library: Featured

whitepaper

Building a Business Case for a Customer Data Platform

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more »


whitepaper

The Impact of Artificial Intelligence in Marketing

Read to understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all. What is AI in marketing? What impact would … read more »


webcast

Bridge the Gap between Marketing and CX (Without Buying More Technology)

Date: Feb 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Christine Crandell, President, New Business Strategies
Mark Smith, President, Kitewheel


webcast

Build Brand Humanity by Mastering Empathy at Scale

Date: Jan 30, 2020 12:00PM EST (9:00AM PST)

Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze


whitepaper

Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more »


whitepaper

Navigating a Modern Marketing and Loyalty Program With AI and Machine Learning

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on … read more »


webcast

2020 Outlook for AI in B2B Marketing

Date: Jan 9, 2020 1:00 EDT (10:00PDT)

Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io


webcast

The Fantastic 5: Emerging strategies to drive conversions & growth

Date: Dec 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks


whitepaper

Digital Insights 2019: How marketers confront the obstacles of digital customer engagement

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … read more »


whitepaper

14 Industry Experts on the Future of Attribution

Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … read more »