Resource Library: Featured

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A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


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The 2021 State of Marketing Operations

Download BrandMaker’s latest survey on the state of marketing operations in 2021. Learn the challenges that your peers are facing and what they’re doing to meet those challenges to optimize their marketing ROI. Key findings include: Marketing Operations is the … read more »


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The Marketer’s Playbook to Drive Your Digital Strategy in 2021

That’s the mentality we all had in 2020. Living in the moment to tackle the immediate need. For marketers this often meant abandoning broader strategy to handle immediate issues with reduced budget. But 2020 is gone and with-it marketers must … read more »


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7 Steps to Become a Marketing Superhero

BrandMaker’s superhero Skye will introduce you to 7 marketing superpowers that will help you master the challenges of global marketing. Find out how you can manage your marketing operations more efficiently. Gain insights into a 360-degree solution. A comprehensive MRM system … read more »


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Personalization Playbook: Lifecycle Mapping

Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … read more »


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10 essentials to Precision Demand Marketing

Right now, today, you must be able to put the buyer and the buyer’s experience at the center of everything you do. This is about connection. And the human touch. It’s about building trust in your brand. And creating buyer … read more »


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Gartner Magic Quadrant for Multichannel Marketing Hubs

The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly … read more »


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Precision Demand: An Intelligent Strategy for Marketing Plans in 2021

Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for … read more »


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9 Tips on Optimizing Campaign and Work Management

In times of an ever-increasing number of regions, channels, and parallel campaigns, how can marketers make their operational processes more cost-efficient, faster, and more successful? The answer: With the help of a smart and agile marketing operations platform! In BrandMaker’s … read more »


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Think Bigger to Unlock the ROI of Your Marketing Operations

It’s time to Think Bigger about Marketing Operations. This guide is a great place to start. Brandmaker lays out the framework for getting real ROI from your marketing operations… instead of losing your ROI in it. The ROI Guide will help you … read more »