Resource Library: Featured


Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


Cross-platform measurement: Playbook 2024

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more »


How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing

Date: Jun 11, 2024 1:00 EDT (10:00PDT)

Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan, Product Manager – CIPM, CSPO, OneTrust Consent & Preferences


Rules of the Roadmap

Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more »


The High Price of Bad Data

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:


Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »

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