Resource Library: Featured

webcast

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Date: Oct 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Chris O’Neal, Principal Product Marketing Manager, Adobe


whitepaper

The Modern Marketing Data Stack 2023

As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more »


webcast

Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


webcast

Build High-Impact Customer Experiences with Actionable Consumer Insights

Date: Aug 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Hanson, Senior Director of Innovation & New Product Development, Best Egg
Roddy Knowles Product Evangelist, DISQO


research_report

Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »


research_report

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Read more »


webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


research_report

Enterprise Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


webcast

Supercharge Your Customer Experience with the Power of QR Codes

Date: Jun 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius