Resource Library: Featured

webcast

The Ultimate Consent Strategy for Maximizing Customer Opt-Ins

Date: Oct 24, 2024 1:00 EDT (10:00PDT)

Speakers:
Param Gopalasamy, Content Marketing Specialist, OneTrust


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The Marketing Automation Quickstart Guide

Want to reach your target audience in a more personalized way in less time?  Download the Marketing Automation Quickstart Guide today to:


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Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


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Cross-platform measurement: Playbook 2024

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more »


webcast

How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more »


webcast

Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing

Date: Jun 11, 2024 1:00 EDT (10:00PDT)

Speakers:
Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan, Product Manager – CIPM, CSPO, OneTrust Consent & Preferences


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Rules of the Roadmap

Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more »


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The High Price of Bad Data

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:


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Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


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