Resource Library: Featured

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US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

Learn 4 ways to increase sales during this holiday season. “US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail” gives you the framework to win, serve, and retain empowered customers during this short make-or-break revenue period. Download the complete … read more »


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The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s … read more »


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Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EDT (10:00PDT)

Speakers:
Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc


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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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Make UGC Your Brand’s Secret Weapon

Date: Oct 3, 2017 1:00 EDT (10:00PDT)

Speakers:
Marty Weintraub, Founder, aimClear® Marketing Agency


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Keys to Driving Webinar Registration and Attendance

Date: Sep 28, 2017 1:00 EDT (10:00PDT)

Speakers:
Mark Bornstein, Vice President of Content Marketing, ON24


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The App Marketer’s Guide to Facebook User Acquisition

Facebook is a leading platform for driving installs to your app, with vast targeting options and native ad formats fitting whatever unique goals you might bring to the table. However, app marketers shouldn’t expect to hit the ground running; utilizing … read more »


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Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

Date: Sep 26, 2017 1:00 EDT (10:00PDT)

Speakers:
Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester


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From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


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State of the Mobile Customer Experience For Multi-Location Brands

Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more »