Resource Library: Featured

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Personalization Playbook: Lifecycle Mapping

Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in … read more »


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How to Personalize Cross-Channel Campaigns Using Metadata

Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … read more »


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Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Date: Dec 10, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer. Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia


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Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

Date: Dec 3, 2020 1:00 EDT (10:00PDT)

Speakers:
Zora Senat, VP Strategic Partnerships, Infutor
Kim Davis Editorial Director MarTech Today


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Adopt valuable B2C strategies as a B2B company

B2B expectations are changing. There are plenty of ways to bring B2C strategies to your B2B markets. In this white paper, dotdigital shows you how. The white paper explores: Strategies you can employ to bring B2C strategies to your B2B buyers with … read more »


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3 Ways the CMO and the CFO Can Become BFFs

Date: Nov 18, 2020 1:00 EDT (10:00PDT)

Speakers:
Heidi Melin, Chief Marketing Officer, Workfront
Erik Larson, EY Americas Digital and Emerging Technology Leader
Myles Corson, EY Americas Markets Leader for Financial Accounting Advisory Services


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Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys

Date: Nov 10, 2020 1:00 EDT (10:00PDT)

Speakers:
Scott Vaughan, Chief Growth Officer, Integrate
Danny McKeever Sr. Director Marketing Operations and Technology, Integrate


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The Fundamentals of CRM Data Management

Businesses that get data management right experience better customer relationships, create more effective sales and marketing campaigns, and uncover valuable insights that increase revenue and growth. In fact, companies that embrace a data-driven strategy are growing 30% year-over-year. How can … read more »


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Ready for Anything: How to Infuse Agility into Your Marketing Strategy

Date: Nov 5, 2020 1:00 EDT (10:00PDT)

Speakers:
Caroline Hull, Director of Field Marketing & Partner Marketing, Adobe Experience Cloud
Brittany McKeighan, Event Marketing Manager, Adobe Experience Cloud


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50 Local Marketing Ideas for 2020

Discover new and effective digital marketing ideas for promoting your small business in your local community In Surefire Local’s “50 Local Marketing Ideas for 2020” you’ll learn: What a successful local marketing strategy looks like 50 ideas to increase your … read more »