From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Date: Jul 18, 2019 1:00 EDT (10:00PDT)Speakers:
Sridhar Nagarajan, VP of Product, Chatmeter
A Marketer’s Guide to a Perfect Launch
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more
3 Things Every CMO Should Know About The Creative Production Process
CMO’s – There’s a huge opportunity in your organization to accelerate your creative projects, and it’s hiding in plain sight – your creative content production, review, and approval processes. Download this white paper from Ziflow and learn more about: The … read more
How to Build a Comprehensive Data Strategy
Date: Jul 11, 2019 1:00 EDT (10:00PDT)Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise
3 Secrets to Using Demographics for Powerful Influencer Campaigns
Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more
Google’s Smart Bidding – it’s even more about the data
Date: Jun 13, 2019 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen, CEO, Crealytics
4 Steps to Operationalize Modern Marketing Work
Date: Jun 11, 2019 1:00 EDT (10:00PDT)Speakers:
Mayer Becker,
Principal Consultant,
Zee Jay Digital
Cameron Masters,
Marketing Strategic Program Manager, Workfront
The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them
Date: May 30, 2019 1:00 EDT (10:00PDT)Speakers:
Marty Weintraub, Founder, Aimclear®
Tami Strand, Field Marketing Manager, Americas, Mapp Digital
The Digital Marketing Guide for Consumer Goods Brands
There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more
How Data-Driven Decision Making Improves Budget Confidence and Results
If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more
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