How to Deliver Effective ABM Using Pre-targeting & AI
Date: Nov 7, 2019 1:00 EDT (10:00PDT)Speakers:
Gil Allouche, Co-founder and CEO, Metadata.io
Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point … read more
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Date: Oct 23, 2019 1:00 EDT (10:00PDT)Speakers:
Tom Treanor,Head of Marketing,
Arm Treasure Data
Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them.
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. This white paper from Acoustic will get you started with nine of the … read more
2019 Marketing Benchmark Report
How do your campaigns stack up against industry benchmarks? The 2019 Marketing Benchmark Report from Acoustic examines email and mobile marketing messages from several thousand brands to establish industry standards on customer engagement, delivery, and subscriber churn. With this report, you … read more
Digital Agencies in 2020: A Glimpse into the Future
The digital agency industry is relatively new and ever-evolving. The increasing rate of change in all things online demands that we adapt to new technology and pioneer new avenues of growth and innovation. This environment of rapid change brings both … read more
Creating An Omnichannel Experience for B2C Brands
We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more
Product Experience Management for Dummies
PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands … read more
How to Stand Out in a Crowded Martech Landscape
Date: Oct 3, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Priti Shah, Director of Business Development, CHEQ
14 Industry Experts on the Future of Attribution
Competition for customers’ attention has never been so relentless, or so complicated. Consumers interact with your brand across a dizzying number of channels, touchpoints and devices. The average person today has four to six connected devices and switches constantly from … read more
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