6th Annual B2B Marketing Data Report
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more
Data, Data Everywhere — But Where are the Customer Insights?
Date: May 7, 2019 1:00 EST (10:00PST)Speakers:
Lynh Ho, CMO, conDati
Decisioning: marketing’s game‑changer
What is Decisioning? Decisioning – or decision management – is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time. … read more
The Five Steps for Defeating Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more
2019 Digital Trends
The 2019 Digital Trends report, produced by Econsultancy in partnership with Adobe for the ninth year, is based on a global survey of 12,815 marketing, advertising, ecommerce, creative and IT professionals working for both brands and agencies. The research looks … read more
How Data-Driven Decision Making Improves Budget Confidence and Results
If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more
The New Rules to Win Customer Loyalty and Increase Online Sales
Date: Apr 11, 2019 1:00 EST (10:00PST)Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify
Great Marketing Minds on Voice
“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … read more
Build Brand Authenticity Using Customer Generated Content
Date: Apr 9, 2019 1:00 EST (10:00PST)Speakers:
Daniel Lemin, Author and Co-founder, Selectivor
Dylan Hoeffler, Senior Product Marketing Manager, Bazaarvoice
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