Resource Library: Featured

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B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Speakers:
Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


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Threat report: How are different industries battling cybercrime?

Web security is quickly emerging as a key competitive differentiator in today’s marketplace. In fact, 73% of leading organizations now view strong cybersecurity as a key contributor to business success. And these days every website is potentially vulnerable to attacks.  Not having a secure website can have … read more »


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2021 U.S. Digital Marketing Salary & Job Trends Guide

How much should I earn — or pay? What does it take to get hired — or attract top candidates? What’s impacting hiring and salaries? Conductor’s 2021 U.S. Digital Marketing Salary & Job Trends Guide gives marketers and teams the in-depth … read more »


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Optimize your marketing portfolio

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more »


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A Beginner’s Guide to Omnichannel Marketing using Marketing Automation

As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.” In this guide you’ll learn: What, why, and how of omnichannel marketing Usage of omnichannel … read more »


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Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021

Date: Feb 2, 2021 1:00 EDT (10:00PDT)

Speakers:
Melissa Reilly, Associate Director, Marketing Communications – Media, Merkle
Ryan Gibson, VP Merkle


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Quality CRM Data: The Key to Delivering Great Customer Experiences

In a culture that relies heavily on social media, online reviews, and brand advocacy to gauge product and brand performance, your ability to deliver great customer experiences is key to rising above the competition. Tap the full power of your … read more »


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How to Avoid the Digital Transformation Trap

Date: Jan 28, 2021 1:00 EDT (10:00PDT)

Speakers:
Gene De Libero, Chief Strategy Officer, GeekHive


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Enterprise Customer Data Platforms: A Marketer’s Guide

This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more »


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Mayhem in Marketing: How Industry Experts Are Tuning Their Marketing Strategy In Today’s Tumultuous World

Of all the unexpected developments that took place this past year, COVID-19 was clearly the most disruptive, affecting marketing plans of companies large and small. Dependable workhorse tactics such as national conferences are no longer available. At the same time, … read more »