Resource Library: Featured

webcast

Live Chat Best Practices for Conversion Rate Optimization

Date: Sep 19, 2017 1:00 EDT (10:00PDT)

Speakers:
Justin King, Partner, B2X Partners
Paul LaRochelle, SVP of Business Development, MarketLinc


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Personalization 2.0: How to transform your marketing from segmentation to intent-driven personalization

Date: Sep 26, 2017 1:00 EDT (10:00PDT)

Speakers:
Brendan Witcher, Principal Analyst, Digital Business Strategy, Forrester


whitepaper

The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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From ‘Brick-and-Mortar’ to ‘Click-and-Mortar’

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach. In this issue of Agency Perspectives, you … read more »


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State of the Mobile Customer Experience For Multi-Location Brands

Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more »


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Serving The Underserved – Recovering Revenue through Intelligent Visitor Engagement

Although live chat and 1-800-numbers are staples for online software vendors, not all live visitor engagement solutions are created equal. Second-generation chat tools support proactive engagement, but without predictive personalization capabilities, a solid targeting strategy, a process for continuous optimization … read more »


webcast

Best Practices for Building an On-Demand Content Strategy

Date: Aug 17, 2017 2:00 EDT (11:00PDT)

Speakers:
Mark Bornstein, Vice President, Content Marketing, ON24


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Closed-Loop Marketing: A Recipe for Growth

The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion. In this … read more »


webcast

Organizing for Martech: Re-examining modern marketing structure

Date: Aug 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Conference Chair, MarTech Conference, and Editor, Chiefmartec.com
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good


whitepaper

Technology That Enables Great Storytelling

In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more »