Resource Library: Featured


The Complete Guide to Reviews

Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a … read more »


Evolve Now To Personalization 2.0: Individualization

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … read more »


Knowing What Works for Growing Sales Faster: A Retail Marketer’s Guide

As marketers, we need to grow sales to be truly regarded as successful. Knowing which tactics are moving the sales needle is the tricky part. Additionally, to keep and increase the marketing budget, we must also convince management that our … read more »


From Finger to Foot Traffic

According to an Adlucent survey, 70% of shoppers are multi-channel consumers—purchasing products using a combination of online and in-store shopping. Is your digital strategy reaching the omnichannel consumer? Just in time for the holidays, take a look Adlucent’s latest white … read more »


How to Launch a Successful Refer-a-Friend Program

Launching a successful referral progamm is not as easy as it first sounds. This is a practical guide to help you think through everything that you need to in order to launch a referral program. It includes pragmatic advice on: … read more »


Split Testing with Google Shopping

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, … read more »


The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program

Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … read more »


Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EDT (10:00PDT)

Brian Massey,Managing Partner, Conversion Sciences
Paul LaRochelle, SVP of Business Development, MarketLinc


Mobile Moments Transform Commerce And Service Experiences

“Mobile Moments Transform Commerce And Service Experiences” gives you the framework to create, deliver and scale mobile moments that benefit your brand. Download the complete Forrester May 2017 report to learn how to: Grow brand loyalty by reaching customers at … read more »


The 2017 User Engagement Top 100 Report: Subscription Retailers

Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to … read more »