Resource Library: Featured


New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EST (10:00PST)

Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


3 Steps To Perfecting One-To-One Customer Segmentation

In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … read more »


Guide to Review Response

There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more »


Shopping Cart Abandonments: An $18B Opportunity

Download this free eBook and learn to how to dramatically reduce shopping cart abandonments, improve customer experience, maximize conversions and drive more revenues. What’s inside? Valuable insights as to the main causes of cart abandonment Powerful and proven strategies to … read more »


Picking a Personalization Vendor: A Toolkit for eCommerce Leaders

Finding the right personalization vendor can be a major challenge, but it won’t be if you know exactly which questions to ask. In our latest free ebook, you’ll learn everything you need to choose a personalization vendor that can deliver … read more »


User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »


How to Use Live Chat to Increase Conversion

We have all come across live chat boxes on websites. Many large online businesses have adopted them, and their popularity is growing. This white paper from ApexChat answers some key questions about this growing opportunity: Can they be effective for improving lead … read more »


How SEO + UX Can Thrive Together

In too many companies, SEO and SEM are managed from two distinct silos. When you integrate these two key digital marketing approaches, magic can happen. The kind of magic that results in higher quality traffic and improved conversions. In Noble … read more »


How to Align Customer Experience With Marketing Channel Operations

For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.