Resource Library: Featured

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How Voice Search Changes Everything

Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. Download and discover: What the big … read more »


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The New Rules to Win Customer Loyalty and Increase Online Sales

Date: Apr 11, 2019 1:00 EST (10:00PST)

Speakers:
Andrew Waber, Data Insights & Media Relations Manager, Salsify


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What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … read more »


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5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


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Who’s Minding the Digital Store? How to align teams when technology is in charge

Date: May 16, 2019 1:00 EST (10:00PST)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US


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How to Use Intelligent Site Search to Increase Conversions

Date: Mar 14, 2019 1:00 EST (10:00PST)

Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo


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The Ultimate Guide to Site Search User Experience

Site visitors have high expectations for their search experience – and many websites today are not delivering. Three out of 10 website visitors perform a search and search users are up to 5X more likely to convert. Marketers and website … read more »


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Referral Success in the Beauty Sector

Beauty products lend themselves to conversations by consumers about which products to try and how to apply them. Social media has increased the influence these conversations have on brand preference. This makes referral marketing the perfect acquisition tool for health … read more »


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Strategies for using product sampling to increase sales

The modern shopper is a private eye in plainclothes, seeking out first-hand accounts of products and following the path wherever it goes. Faced with an almost impossible number of choices, our private eye must be discerning and critical over everything … read more »


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Experimenting with your referral program

This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more »