Resource Library: Featured

whitepaper

Mobile Moments Transform Commerce And Service Experiences

“Mobile Moments Transform Commerce And Service Experiences” gives you the framework to create, deliver and scale mobile moments that benefit your brand. Download the complete Forrester May 2017 report to learn how to: Grow brand loyalty by reaching customers at … read more »


whitepaper

The 2017 User Engagement Top 100 Report: Subscription Retailers

Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to … read more »


whitepaper

6 Considerations for Choosing a Live Chat Solution to Increase Ecommerce Conversion

When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement vs a generic chat engagement can be the difference between a customer completing a purchase or … read more »


webcast

Live Chat Best Practices for Conversion Rate Optimization

Date: Oct 12, 2017 1:00 EDT (10:00PDT)

Speakers:
Paul LaRochelle, SVP of Business Development, MarketLinc


whitepaper

Beyond the Single View of the Customer: Taking Insights a Step Further

In order for today’s businesses to thrive in the current marketplace, every department needs to have a strong focus on the customer. Accomplishing this hinges upon the company having a single view of the customer, which enables the business to … read more »


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


whitepaper

The Value of a Happy Customer

Brands should mind the gap—the gap between what the customer wants and how the business aligns to meet those expectations. In this whitepaper, we’ll explore how to bridge that gap and explain what goes into building a great digital customer … read more »


whitepaper

3 Steps To Perfecting One-To-One Customer Segmentation

In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, … read more »


whitepaper

Guide to Review Response

There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to … read more »


whitepaper

Shopping Cart Abandonments: An $18B Opportunity

Download this free eBook and learn to how to dramatically reduce shopping cart abandonments, improve customer experience, maximize conversions and drive more revenues. What’s inside? Valuable insights as to the main causes of cart abandonment Powerful and proven strategies to … read more »