Resource Library: Featured

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Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025

Date: Nov 12, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris, Head of Retail Practices, Zeta Global
Leslie Lorenz, Head of Retail Practices, Snowflake


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How Content is Critical to a Winning Ecommerce Strategy

Date: Nov 5, 2024 1:00 EDT (10:00PDT)

Speakers:
Colton Hathaway, VP Technology at Northern
Nate Holmes, Senior Manager, Product Marketing, Acquia


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Product Feedprint™ Benchmark Report

In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Feedonomics calls this digital presence your Product Feedprint™, and it’s a combination of a brand’s channel … Read more »


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Personalization at Scale: A Blueprint for Global Success

Date: Oct 1, 2024 1:00 EDT (10:00PDT)

Speakers:
Andrei Gazdac, Senior Customer Engagement Manager, Crownpeak
Marina Hernandez, eCommerce Manager, Le Col


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Your Performance TV Guide to Holiday 2024

Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more »


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The Digital Marketer’s Guide to Connected TV

Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more »


webcast

Achieve Near-Perfect Accessibility

Date: Aug 22, 2024 1:00 EDT (10:00PDT)

Speakers:
Kainaz Mehta, Account Manager, Acquia
Erryn Barlow, Digital CX Manager, The Salvation Army
Leah MacGibbon, General Manager of Digital Marketing, The Salvation Army
Joseph Pinkard, Intercultural and Disability Lead, The Salvation Army


whitepaper

Personalization: It’s a value exchange between brands and customers

Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more »


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How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


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Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


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