Resource Library: Featured

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The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … read more »


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The Ultimate Reputation Management Guide for Retail Brands

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … read more »


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2022 Holiday Retail Trends

Zeta’s 2022 Holiday Trends Report was built from a survey of thousands of consumers across North America to help give you and your brand a better understanding of how shoppers will be making purchase decisions this holiday season. The report … read more »


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The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Date: Dec 1, 2022 1:00 EDT (10:00PDT)

Speakers:
David Greenberg, Chief Marketing Officer, Conversica


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5 Ways to Make Customer Experiences Drive Conversions & Revenue

Date: Nov 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Pradip Lal, Senior Product Marketing Manager, Cloudinary


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Set Your Path to More Connected Customer Experiences

This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … read more »


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The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, … read more »


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Your Guide to Creating Consistent Experiences Across Multiple Websites

Date: Nov 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Kara Hall, Sr. Product Marketing Manager, Acquia
Ricardo Osuna, Sr. Director, Strategic Partners, FFW
Seth Gregory, Director of Software Engineering, Head of Drupal Competency, EPAM Systems


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How To Increase Your eCommerce Revenue

Learn how User-Generated Content (UGC) helps improve both your traffic and Conversion Rate (CVR) for eCommerce websites. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and CVR.  Download this special report … read more »


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The 12-Minute Holiday Email Marketing Checklist

Launching a holiday email campaign is no easy feat. You have to define your goals and offers. Find creative ways to stand out. And make sure your emails arrive in the inbox – otherwise, what’s the point of sending them? … read more »