Resource Library: Featured

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The Six Principles of Building a Memorable Customer Experience

The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what … read more »


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What Customer Experience Means in 2021

To satisfy your customer in today’s competitive landscape, you need to have more than just a stellar product—you need to provide an experience they won’t forget. When done right, you gain a customer for life, creating advocates who can’t wait … read more »


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The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses

Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth? For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only … read more »


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Become an Experience-Led Business with an Agile CX Tech Stack

Most marketing leaders know they need a modern CX tech stack to delight customers and grow their business. But building a functional and flexible CX tech stack that’s right for your business can feel like a daunting task. For help … read more »


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The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey

Date: Mar 23, 2021 2:00PM EST (11:00AM PST)

Speakers:
Amanda DePaul, Sr. Director of DG & Integrated Marketing, Conversica
Gloria Ochman, Director, Field Marketing Conversica


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The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021

Date: Mar 9, 2021 1:00 EDT (10:00PDT)

Speakers:
Kevin Rowe, Founder & CEO, PureLinq


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4 Ways to Commodity-Proof Your Company

Products can be replicated. Prices can be met. Companies can even create a basic replica version of your exact product. There’s only one thing that cannot be commodified: customer experience. This eBook from TABLE show you why you need to: … read more »


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How To Optimize SEO With UGC

In this 47-page book “How To Optimize SEO With UGC” you will learn what the most relevant forms of User-Generated Content (UGC) are, how to collect more UGC, and how and where to leverage this powerful resource to dramatically improve … read more »


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The Marketer’s Playbook for Customer Acquisition

Companies across industries are facing obstacles to growth. The solution? A data-driven customer acquisition program. Data-Axle developed this guide to help marketers create an acquisition program that eliminates wasteful spending and attracts high-value customers. Download it to learn: How to lower … read more »


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The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers

The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps … read more »