Resource Library: Martech

webcast

Onboarding: The Missing Journey

Date: Feb 15, 2018 1:00 EDT (10:00PDT)

Speakers:
James Scott, General Partner, SuccessHACKER
Margaret Wise, Vice President, Strategy, Arke


whitepaper

Elevate Your B2B Marketing: A Guide to Intelligent ABM

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … read more »


whitepaper

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams … read more »


whitepaper

CMOs at the Wheel: How are they driving the modern marketing organization

For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … read more »


whitepaper

State of the Mobile Customer Experience For Multi-Location Brands

Facebook, Google, Apple, Yelp and Bing – over 80% of consumer time on mobile devices is now spent on the apps, websites, and properties of these tech giants. As a trusted partner of each of these networks, as well as … read more »


webcast

Organizing for Martech: Re-examining modern marketing structure

Date: Aug 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Conference Chair, MarTech Conference, and Editor, Chiefmartec.com
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good


whitepaper

Buyer’s Guide: Marketing Automation Platforms

The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others … read more »


whitepaper

Digital Asset Management for Dummies

This original Dummies Book from Wiley explains in plain English, including how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, … read more »


whitepaper

The Rise of the Customer Marketer

Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, … read more »


webcast

Google Analytics 360 & the Move to Enterprise Analytics

Date: May 2, 2017 1:00 EDT (10:00PDT)

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path