Resource Library: Martech

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Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack

In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … read more »


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Simplify Your Customers’ 360 Journey with Real-Time Data

Date: Jun 3, 2021 1:00 EDT (10:00PDT)

Speakers:
Scott Clinton, Executive Consultant, Head of GTM Strategy, Actian
Ryan Dudgeon Senior Director, Revenue Operations & Enablement at Actian


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Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack

Date: Feb 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Courtney McAra, Marketing Operations Consultant, Mustang MarTech
Amanda DePaul, Sr. Director of DG & Integrated Marketing, Conversica
Michelle Gerson, Director of Demand Generation, FloQast


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Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Date: Dec 10, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer. Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia


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Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more »


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Essential Data Connectivity: IT Hacks for Your Martech Stack

Date: Oct 22, 2020 1:00 EDT (10:00PDT)

Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect


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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more »


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6 Ways Marketers Are Using AI

We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … read more »


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Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … read more »


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What to Expect When Migrating Marketing Automation Platforms

Date: May 14, 2020 1:00 EDT (10:00PDT)

Speakers: