Resource Library: Martech


Master the CX Trifecta in 2023: Data, Content & Tech

Date: Feb 23, 2023 1:00 EDT (10:00PDT)

Tom Bianchi, Vice President, Corporate Marketing, EMEA Marketing, Acquia
Tom Phethean, Digital Customer Experience CTO, Capgemini
Judd Mercer, VP - Creative Strategy, Elevated Third
Paul Stadnyk, Senior Creative Director, Co Star


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more »


Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ


The Modern Marketing Data Stack

Facts don’t lie: Analytics influence just over half of marketing decisions, marketing leaders are not impressed with their analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts. Facts can … Read more »


2022 DAM Trends Report

Learn how digital asset management is evolving in the market, the benefits experienced and how to get started. Read more »


Consumer Loyalty Trends to Watch that Make or Break Brand Relationships

Date: Oct 11, 2022 1:00 EDT (10:00PDT)

James Riess, Senior Vice President, Strategy & Insights, Merkle
Michela Baxter, VP, Practice Development, Merkle
Michelle Grant, Director, Strategy and Insights, Retail and Consumer Goods, Salesforce


Has “Content” Become a Dirty Word?

Date: Oct 13, 2022 1:00 EDT (10:00PDT)

Ed Breault, CMO, Aprimo


Expert Advice: Make Your Marketing Stand Out This Holiday Season

Date: Sep 29, 2022 1:00 EDT (10:00PDT)

Joan Jenkins, CMO, Blueshift
Greg Mishkin, Vice President and Practice Leader, Escalent


Sink or Swim: 5 Ways to Survive a Struggling Economy

Date: Sep 27, 2022 1:00 EDT (10:00PDT)

Michael Seymour, Global Director of Market Research, NetBase Quid
Kristen Squire, Senior Manager of Client Empowerment, NetBase Quid


Harness Your First-Party Data For Customer Acquisition & Conversion

Date: Sep 13, 2022 1:00 EDT (10:00PDT)

Christina Dalton, VP, Acquisition & Conversion, Hearst
Justin DeBrabant, SVP, Product, ActionIQ