Resource Library: Martech

webcast

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


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The Marketing Automation Playbook

Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation. Discover all the ways marketing automation can … read more »


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6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


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The Ultimate Guide to Marketing Automation Terminology

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more »


webcast

5000+ Martech Tools: What’s a marketer to do?

Date: Aug 21, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Anand Thaker, CEO and Founder IntelliPhi


webcast

Key Marketing Ops Capabilities to Boost Revenue

Date: Aug 7, 2018 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise


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5 Marketing Predictions for the Next 5 Years

The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more »


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Evolve Now To Personalization 2.0: Individualization

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … read more »


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2018 Marketing Technology & Operations Salary Survey

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more »


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The 5 Big Disruptions to Marketing in 2018

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more »