Resource Library: Martech

webcast

Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Date: Dec 10, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer. Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia


research_report

Enterprise Digital Asset Management Platforms: A Marketer’s Guide

New! Martech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide   Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more »


webcast

Essential Data Connectivity: IT Hacks for Your Martech Stack

Date: Oct 22, 2020 1:00 EDT (10:00PDT)

Speakers:
Joelle Andrews, Product Marketing, Progress DataDirect
James Goodfellow, Senior Product Marketing Manager, Progress DataDirect


whitepaper

MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more »


whitepaper

6 Ways Marketers Are Using AI

We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … read more »


whitepaper

Marketing Operations Tech Stack Essentials

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … read more »


webcast

What to Expect When Migrating Marketing Automation Platforms

Date: May 14, 2020 1:00 EDT (10:00PDT)

Speakers:


webcast

How Marketing Teams Can Create Order During A Time Of Chaos

Date: May 13, 2020 1:00 EDT (10:00PDT)

Speakers:


whitepaper

Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … read more »


whitepaper

6 Steps to Design the Ideal Martech Stack

From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech … read more »