Resource Library: Martech

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Salesforce Data Cloud Demystified

Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more »


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The Modern Marketing Data Stack for 2025

In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue.  Heading into 2025, … Read more »


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Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025

Date: Nov 12, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris, Head of Retail Practices, Zeta Global
Leslie Lorenz, Head of Retail Practices, Snowflake


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Get More Out of Your Webinars: Strategies for 24/7 Engagement

Date: Nov 7, 2024 1:00 EDT (10:00PDT)

Speakers:
Matt Bohn, Former Senior Manager, Events & Field Marketing, DRATA
Stacy Combest, Manager, Webinar Marketing, Hootsuite


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ABM and AI for Marketers: Priority Use Cases for 2025

Date: Oct 29, 2024 1:00 EDT (10:00PDT)

Speakers:
Tom Keefe, Principal Go-to-Market Expert, Demandbase
Alicia Hale, Senior Vice President, Growth Marketing, Demandbase


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Stuck on Autopilot? Upgrade Your Marketing Automation

Date: Aug 20, 2024 1:00 EDT (10:00PDT)

Speakers:
Julian Lee, Group CTO, Digital Alchemy


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Achieve Near-Perfect Accessibility

Date: Aug 22, 2024 1:00 EDT (10:00PDT)

Speakers:
Kainaz Mehta, Account Manager, Acquia
Erryn Barlow, Digital CX Manager, The Salvation Army
Leah MacGibbon, General Manager of Digital Marketing, The Salvation Army
Joseph Pinkard, Intercultural and Disability Lead, The Salvation Army


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The Marketing Automation Quickstart Guide

Want to reach your target audience in a more personalized way in less time?  Download the Marketing Automation Quickstart Guide today to:


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Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


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Why Data Standards Are the Key to Your Data Success

Date: Jul 18, 2024 1:00 EDT (10:00PDT)

Speakers:
Nick Miller, Director of Media & Agency Services, Slalom
Vanya Jakovljevic, VP of Channel Partnerships, Claravine


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