A/B Testing is Dead, Long Live A/B Testing!
Date: Mar 3, 2022 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Editor, chiefmartec.com George Khachatryan, CEO, OfferFit
Understanding Why an Integrated Platform is Needed In Today’s Marketing Stack
In the past, a marketing application was designed as a full stack solution. Each solution would address one or more go-to-market activities such as sending out mass email, posting to social media or analyzing performance. However, in today’s marketing infrastructure, … read more
Simplify Your Customers’ 360 Journey with Real-Time Data
Date: Jun 3, 2021 1:00 EDT (10:00PDT)Speakers:
Scott Clinton,
Executive Consultant, Head of GTM Strategy, ActianRyan Dudgeon
Senior Director, Revenue Operations & Enablement at Actian
Bend Without Breaking: Where to Prioritize Flexibility in Your MarTech Stack
Date: Feb 18, 2021 1:00 EDT (10:00PDT)Speakers:
Courtney McAra,
Marketing Operations Consultant,
Mustang MarTechAmanda DePaul,
Sr. Director of DG & Integrated Marketing,
ConversicaMichelle Gerson, Director of Demand Generation, FloQast
Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value
Date: Dec 10, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab,
Founder & CEO
CDP InstituteOmer Artun,
Chief Science Officer.
Acquia,Karen Wood,
Sr. Director, Product Marketing,
Acquia
Essential Data Connectivity: IT Hacks for Your Martech Stack
Date: Oct 22, 2020 1:00 EDT (10:00PDT)Speakers:
Joelle Andrews,
Product Marketing,
Progress DataDirectJames Goodfellow,
Senior Product Marketing Manager,
Progress DataDirect
MarTech Tool Consolidation: Three benefits to simplifying your tech stack
With over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work … read more
6 Ways Marketers Are Using AI
We’ve all heard that AI can help take your marketing to the next level. This white paper from Acoustic reveals six concrete ways artificial intelligence is actually helping boost results. And when it’s seamlessly built into marketing clouds, it’s so simple … read more
Marketing Operations Tech Stack Essentials
A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps … read more
What to Expect When Migrating Marketing Automation Platforms
Date: May 14, 2020 1:00 EDT (10:00PDT)Speakers:
