Resource Library: Martech

whitepaper

2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


whitepaper

7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


whitepaper

The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more »


whitepaper

Do More with B2B Content Marketing

Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.


whitepaper

Go Further With Mobile Marketing

Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … read more »


whitepaper

6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »


webcast

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


whitepaper

The Marketing Automation Playbook

Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation. Discover all the ways marketing automation can … read more »


whitepaper

The Ultimate Guide to Marketing Automation Terminology

If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics … read more »


webcast

5000+ Martech Tools: What’s a marketer to do?

Date: Aug 21, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
Anand Thaker, CEO and Founder IntelliPhi