2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more
2019 Martech Trends You Need To Know
Date: Feb 28, 2019 1:00 EST (10:00PST)Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com
Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
Date: Feb 21, 2019 1:00 EST (10:00PST)Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash
7 Inspiring Email Templates
While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more
The B2B Marketer’s Lead Generation Field Guide
In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more
Do More with B2B Content Marketing
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.
Go Further With Mobile Marketing
Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … read more
6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Date: Sep 25, 2018 1:00 EDT (10:00PDT)Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics
The Marketing Automation Playbook
Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation. Discover all the ways marketing automation can … read more
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