AI in Marketing: Closing the Gap Between Promise and Performance
Date: Oct 28, 2025 1:00 EDT (10:00PDT)Speakers:
Rusty Warner,
VP and Principal Analyst, Forrester
Aly Blawat,
Senior Director of Customer Strategy, Blain's Farm & Fleet
Rony Vexelman, VP of Marketing, Optimove
The Privacy-First Approach to Campaign Planning, Execution, and Performance
Date: Oct 21, 2025 1:00 EDT (10:00PDT)Speakers:
Tori Forte, VP, Marketing Operations & Technology, OneTrust
Ethan Sailers, Global Director, Solutions Engineering, OneTrust
The Modern Marketing Data Stack for 2026
The marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy. Snowflake’s annual Modern Marketing Data Stack report is your guide to turning this complexity into a competitive advantage. Inside, discover the key trends, leading technology … Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
From Generative to Agentic: Preparing for the Next AI Frontier
Date: Oct 14, 2025 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, Chief Martec
Jonathan Moran, Head of MarTech Solutions Marketing, SAS
The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Unlock Your DAM: Fuel Your Creative Process with Generative AI
Date: May 13, 2025 1:00 EDT (10:00PDT)Speakers:
Chris McLaughlin, Chief Marketing Officer, Vertesia Mary Kaplan, Director of Product Marketing, Vertesia
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
The Great Martech Reset: Why Composability Alone Won’t Save Your Stack
Marketers have spent years chasing the perfect Martech stack—only to find themselves trapped in an endless cycle of new tools, broken integrations, and mounting inefficiencies. The promise of composability offers a way out, but swapping platforms won’t fix what’s fundamentally … Read more
