The Essential Media Performance Audit Checklist
This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals. Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
With consumers and business decision-makers now engaging with marketing content in a wider variety of media environments and on multiple digital devices, the benefits of DAM usage have become critical drivers of brand success. Read more
Building the AI Feedback Loop for PPC
It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns. Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only … Read more
Unlock Your DAM: Fuel Your Creative Process with Generative AI
Date: May 13, 2025 1:00 EDT (10:00PDT)Speakers:
Chris McLaughlin, Chief Marketing Officer, Vertesia Mary Kaplan, Director of Product Marketing, Vertesia
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
The Great Martech Reset: Why Composability Alone Won’t Save Your Stack
Marketers have spent years chasing the perfect Martech stack—only to find themselves trapped in an endless cycle of new tools, broken integrations, and mounting inefficiencies. The promise of composability offers a way out, but swapping platforms won’t fix what’s fundamentally … Read more
Salesforce Data Cloud Demystified
Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more
The Modern Marketing Data Stack for 2025
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, … Read more
Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025
Date: Nov 12, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris,
Head of Retail Practices, Zeta Global Leslie Lorenz,
Head of Retail Practices, Snowflake
Get More Out of Your Webinars: Strategies for 24/7 Engagement
Date: Nov 7, 2024 1:00 EDT (10:00PDT)Speakers:
Matt Bohn,
Former Senior Manager,
Events & Field Marketing, DRATA
Stacy Combest,
Manager, Webinar Marketing, Hootsuite
