Master the CX Trifecta in 2023: Data, Content & Tech
Date: Feb 23, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
Vice President, Corporate Marketing, EMEA Marketing, AcquiaTom Phethean,
Digital Customer Experience CTO, CapgeminiJudd Mercer, VP - Creative Strategy, Elevated ThirdPaul Stadnyk,
Senior Creative Director, Co Star
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more
Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle
Date: Dec 15, 2022 1:00 EDT (10:00PDT)Speakers:
Jason Langsner,
Senior Product Manager, WaPo360
Tamara Gruzbard,
VP of Strategic Services, ActionIQ
The Modern Marketing Data Stack
Facts don’t lie: Analytics influence just over half of marketing decisions, marketing leaders are not impressed with their analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts. Facts can … Read more
2022 DAM Trends Report
Learn how digital asset management is evolving in the market, the benefits experienced and how to get started. Read more
Consumer Loyalty Trends to Watch that Make or Break Brand Relationships
Date: Oct 11, 2022 1:00 EDT (10:00PDT)Speakers:
James Riess,
Senior Vice President, Strategy & Insights, Merkle Michela Baxter,
VP, Practice Development, Merkle Michelle Grant, Director,
Strategy and Insights, Retail and Consumer Goods, Salesforce
Has “Content” Become a Dirty Word?
Date: Oct 13, 2022 1:00 EDT (10:00PDT)Speakers:
Ed Breault,
CMO, Aprimo
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Date: Sep 29, 2022 1:00 EDT (10:00PDT)Speakers:
Joan Jenkins,
CMO, BlueshiftGreg Mishkin,
Vice President and Practice Leader, Escalent
Sink or Swim: 5 Ways to Survive a Struggling Economy
Date: Sep 27, 2022 1:00 EDT (10:00PDT)Speakers:
Michael Seymour,
Global Director of Market Research, NetBase QuidKristen Squire,
Senior Manager of Client Empowerment, NetBase Quid
Harness Your First-Party Data For Customer Acquisition & Conversion
Date: Sep 13, 2022 1:00 EDT (10:00PDT)Speakers:
Christina Dalton,
VP, Acquisition & Conversion, HearstJustin DeBrabant,
SVP, Product, ActionIQ