Resource Library: Martech

webcast

How to Design and Build the Ideal Martech Stack

Date: Aug 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Widup, VP, Search Marketing & Operations, Workfront


webcast

How to Build a Comprehensive Data Strategy

Date: Jul 11, 2019 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise


webcast

Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal


whitepaper

2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


webcast

Who’s Minding the Digital Store? How to align teams when technology is in charge

Date: May 16, 2019 1:00 EDT (10:00PDT)

Speakers:
Alex Shiferman, Head of Technology, Nuts.com
Jeffrey Liss, Director, Connected Commerce, KPMG US


webcast

2019 Martech Trends You Need To Know

Date: Feb 28, 2019 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Conference Chair, MarTech, and Editor, Chiefmartec.com


webcast

Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EDT (10:00PDT)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


whitepaper

7 Inspiring Email Templates

While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. Salesforce – Pardot has compiled 7 of the most inspiring email templates from B2B companies of all … read more »


whitepaper

The B2B Marketer’s Lead Generation Field Guide

In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more »


whitepaper

Do More with B2B Content Marketing

Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.