Resource Library: Martech


The Next Big Thing in Martech: The Data Warehouse

Date: Mar 23, 2023 1:00 EDT (10:00PDT)

Scott Brinker, VP Platform Ecosystem, HubSpot
Juan Mendoza, CEO, The Martech Weekly
Tejas Manohar, Co-founder/Co-CEO of Hightouch


Create Consumer Confidence With a 360-view Content Strategy

Date: Mar 21, 2023 1:00 EDT (10:00PDT)

Nate Holmes, Manager, Product Marketing, Acquia


Secrets of a Marketing Champ: 3 Ways to Prove Your Value

Date: Mar 16, 2023 1:00 EDT (10:00PDT)

Sam Evans, VP of Sales & Marketing Operations at Forbes
Emily Nour, Senior Solutions Engineer at Salesforce
Kyra Meyer-Johanson, Senior Manager, Product Marketing at Salesforce


Balance Privacy and Personalization with these First-Party Data Strategies

Date: Feb 28, 2023 1:00 EDT (10:00PDT)

Alex Cash, Director of Strategy, OneTrust Consent & Preferences


Build a Winning Marketing Attribution Framework

Date: Mar 9, 2023 1:00 EDT (10:00PDT)

Nani Shaffer, CMO, Channel99
Ashley Long, Director, GTM Operations and Forecasting, Demandbase


3 Ways to Strengthen Customer Relationships and Drive Revenue

Date: Mar 7, 2023 1:00 EDT (10:00PDT)

Austin Sandmeyer, Lifecycle Marketing Manager


Master the CX Trifecta in 2023: Data, Content & Tech

Date: Feb 23, 2023 1:00 EDT (10:00PDT)

Tom Bianchi, Vice President, Corporate Marketing, EMEA Marketing, Acquia
Tom Phethean, Digital Customer Experience CTO, Capgemini
Judd Mercer, VP - Creative Strategy, Elevated Third
Paul Stadnyk, Senior Creative Director, Co Star


Enterprise Digital Asset Management Platforms: A Marketer’s Guide

Today’s buyers expect digital experiences to be tailored to their individual preferences and needs. Most customers are aware that brands can deliver a personalized approach across digital channels. In fact, a growing majority of buyers now expect personalized offers all the time. In this report, we examine this trend and all of the others driving interest in digital asset management platforms. Read more »


Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ


The Modern Marketing Data Stack

Facts don’t lie: Analytics influence just over half of marketing decisions, marketing leaders are not impressed with their analytics, and nearly 59% of CMOs report increased pressure from their CEOs to prove the impact of their marketing efforts. Facts can … Read more »