Resource Library: Martech

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Evolve Now To Personalization 2.0: Individualization

To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable … read more »


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2018 Marketing Technology & Operations Salary Survey

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more »


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The 5 Big Disruptions to Marketing in 2018

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more »


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Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


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Three Account-Based Marketing trends that are changing everything

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll … read more »


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Integration Platform as a Service (iPaaS): A Marketer’s Guide

New! First Edition, February 2018   Market Intelligence Report: Integration Platform as a Service (iPaaS) Editorial Advisors: Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech Writers: Emily Fraser Voigt, Freelancer Writer Karen Burka, Senior … read more »


webcast

The 5 Big Disruptions to Marketing in 2018

Date: Feb 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference


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CMOs at the Wheel: How are they driving the modern marketing organization

For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … read more »


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Onboarding: The Missing Journey

Date: Feb 15, 2018 1:00 EDT (10:00PDT)

Speakers:
James Scott, General Partner, SuccessHACKER
Margaret Wise, Vice President, Strategy, Arke


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Elevate Your B2B Marketing: A Guide to Intelligent ABM

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing /at scale. But what is it? And why is it driving so much conversation? This white paper from Salesforce … read more »