Resource Library: Multi-channel

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Personalization Charticle

Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more »


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Salesforce Data Cloud Demystified

Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more »


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The 40% Shift: How AI is Radically Reshaping Marketing Budgets

Date: Dec 10, 2024 1:00 EDT (10:00PDT)

Speakers:
Chris Connell Chief Growth Officer, We Brand


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Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


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Cross-platform measurement: Playbook 2024

Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more »


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How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


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Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


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Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


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Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


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Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences

‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more »


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