Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences
‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more »
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Date: Oct 17, 2023 1:00 EDT (10:00PDT)Speakers:
Chris O’Neal,
Principal Product Marketing Manager, Adobe
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Date: Oct 19, 2023 1:00 EDT (10:00PDT)Speakers:
Christy Parrish,
Director of Strategic Consulting, CordialNicole O’Brien,
Executive Director of CRM, Orveon
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Read more »
A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns
Date: Aug 3, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Allan,
Chief Marketing And Solutions Officer, URLgenius
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »
Ignite Your Marketing Engine with the Power of the Data Cloud
Date: Jul 27, 2023 1:00 EDT (10:00PDT)Speakers:
Libby Snead,
Senior Director, Marketing, FrontdoorLourenco Mello,
Product Marketing, Snowflake
Big Game Brand Lift
Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »
Unlock the Cutting-Edge Potential of QR Codes
Date: Aug 16, 2022 1:00 EDT (10:00PDT)Speakers:
Brian Klais,
Founder / CEO, URLgenius