Big Game Brand Lift
Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more
Unlock the Cutting-Edge Potential of QR Codes
Date: Aug 16, 2022 1:00 EDT (10:00PDT)Speakers:
Brian Klais,
Founder / CEO, URLgenius
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more
Data-Driven Answers to Achieve Omnichannel Success
Date: May 24, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint GlobalAref Nohrudi, Principal Solution Consultant, Redpoint Global
How to Personalize Marketing for Gen Z
Meet Gen Z. This new cohort entering the economy brings with them an unprecedented set of demands, and personalization is at the top of the list. They’ve grown up in a digital world that offers personalized services, recommendations and more … Read more
Big Game LVI insights album
Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more
8 reasons why marketers should start using SMS
While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … Read more
Omnichannel Marketing Excellence
The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … Read more
Digital Divide: The discord between marketers’ actions and consumers’ behaviors
In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … Read more