
Marketing Work Management Platforms: A Marketer’s Guide
Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more

The 40% Shift: How AI is Radically Reshaping Marketing Budgets
Date: Dec 10, 2024 1:00 EDT (10:00PDT)Speakers:
Chris Connell
Chief Growth Officer, We Brand

Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta Global
Roman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda

Cross-platform measurement: Playbook 2024
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more

How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte Digital
Will Pickard,
Senior Manager, Deloitte Digital