Resource Library: Multi-channel

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B2B Marketing Automation Platforms: A Marketer’s Guide

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »


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Unlock the Cutting-Edge Potential of QR Codes

Date: Aug 16, 2022 1:00 EDT (10:00PDT)

Speakers:
Brian Klais, Founder / CEO, URLgenius


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Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more »


webcast

Data-Driven Answers to Achieve Omnichannel Success

Date: May 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Aref Nohrudi, Principal Solution Consultant, Redpoint Global


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How to Personalize Marketing for Gen Z

Meet Gen Z. This new cohort entering the economy brings with them an unprecedented set of demands, and personalization is at the top of the list. They’ve grown up in a digital world that offers personalized services, recommendations and more … Read more »


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Big Game LVI insights album

Every year, the Super Bowl makes history. This year, Talkwalker looked at how brands are fighting for the inches that will get them closer to their customers before, during, and after the Big Game. After analyzing billions of consumer data … Read more »


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8 reasons why marketers should start using SMS

While some mobile trends have come and gone, text messaging has stood the test of time to become one of the most highly used forms of communication for both personal and business use. From wider reach to improved personalization, download … Read more »


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Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars. Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their … Read more »


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Digital Divide: The discord between marketers’ actions and consumers’ behaviors

In February 2021, Upland BlueVenn polled 4,000 consumers and 500 marketers to determine how consumers interact with brands across multiple touchpoints, and how well marketers are meeting their customers’ expectations given the complexity of their journeys. Download the whitepaper for … Read more »


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Enterprise Marketing Work Management Platforms: A Marketer’s Guide

New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The 27-page … Read more »