Resource Library: Multi-channel

whitepaper

Technology That Enables Great Storytelling

In today’s world, consumers are always connected, relying on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer … read more »


webcast

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

Date: Jun 15, 2017 1:00 EDT (10:00PDT)

Speakers:
Katherine Flood, Search Program Manager, CustomInk
Lisa Rapp, Director, Brand Product Marketing, LiveRamp


webcast

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Date: Jun 6, 2017 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, VP of Strategy and Insights, Local Search Association
Ryan Weisert, Director of Client Success, MomentFeed


webcast

New RLSA Strategies for Search Marketers

Date: May 25, 2017 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Alex Dao, Head of Search Sales, Criteo


whitepaper

Outsourcing Your Content vs. Hiring an In-House Writing Team

In this white paper, BKA Content discusses the pros and cons of outsourcing your content vs. hiring an in-house writing team. Following that is a detailed breakdown of costs for four separate scenarios. Data for the white paper is drawn … read more »


webcast

Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers

Date: May 18, 2017 1:00 EDT (10:00PDT)

Speakers:
Michael Boland, Chief Analyst, BIA/Kelsey
Mark Sullivan, Director of Demand Generation, CallRail


whitepaper

Optimize Your Marketing Messaging With Smarter Metrics

A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s … read more »


whitepaper

Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


research_report

B2B Marketing Automation Platforms: A Marketer’s Guide

New! Market Intelligence Report: B2B Marketing Automation Platforms: A Marketer’s Guide   Editorial Advisors: Scott Brinker, Chief Technology Officer, Ion Interactive; Conference Chair, MarTech; and Editor chifmartec.com Writers: Brian Kelly, Principal, Candlewood Creative Karen Burka, Senior Research Consultant, Third Door … read more »


webcast

Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester