Resource Library: Multi-channel

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Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions

Date: Aug 12, 2025 1:00 EDT (10:00PDT)

Speakers:
Kelsey Bliss, Senior Customer Success Manager, BlueConic


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2025 Direct Mail Marketing Benchmark Report

Franklin Madison Direct’s 2025 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to present a full-spectrum view of the current and future landscape of direct mail. Their 2025 research shows that mail has not only maintained … Read more »


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The Essential Media Performance Audit Checklist

This essential media performance audit checklist is a tactical framework designed to help marketers evaluate spend, uncover inefficiencies and align strategy with business goals.  Whether you’re vetting a new agency, managing in-house, or optimizing an existing partnership, this tool guides … Read more »


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Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries

Date: May 21, 2025 1:00 EDT (10:00PDT)

Speakers:
Joaquim Vilella Gallart, Director of Global Industry Strategy, Adobe
Ariel Sultan, Product Marketing Manager, Adobe
Rageshree V. Parab, Senior Vice President & CIO, RITE AID


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The Marketer’s Guide to Creating Digital Experiences That Convert

Cut through the noise and create content that truly connects. This guide breaks down how marketers can go to market faster, deliver better customer experiences, and scale efficiently—while balancing creativity with brand consistency. Learn which tools can help you achieve … Read more »


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Delivering Dynamic Experiences at Scale

Learn how digital teams can create compelling experiences efficiently. This guide will show how you can speed time to impact from months to minutes by combining a composable content platform with design tools and generative AI.


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Marketing Work Management Platforms: A Marketer’s Guide

Marketers need to level up their productivity to deliver modern digital experiences — a need that marketing work management platforms seek to fill. Read more »


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Marketing Automation Platforms: A Marketer’s Guide

The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. Read more »


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Personalization Charticle

Nearly every organization engaging with consumers recognizes the importance of personalized experience. Deloitte Digital’s  latest research underscores that personalization has become even more critical and more brands seeing it as a central pillar of their customer strategies. The brands fully embracing personalization … Read more »


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Salesforce Data Cloud Demystified

Step into the future of customer data management with “Salesforce Data Cloud Demystified” – a new guide from Salesforce MVP Hall of Famer Eliot Harper. This comprehensive ebook unveils the power of Salesforce Data Cloud, a transformative platform that’s revolutionizing … Read more »


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