Resource Library: Multi-channel


How to Personalize Cross-Channel Campaigns Using Metadata

Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative … read more »


Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys

Date: Nov 10, 2020 1:00 EDT (10:00PDT)

Scott Vaughan, Chief Growth Officer, Integrate
Danny McKeever Sr. Director Marketing Operations and Technology, Integrate


The Marketer’s Playbook to Drive Your Digital Strategy in 2020

Right now, more than ever, the companies that are going to win in 2020 are going to be the ones that understand the importance of tying all of their digital marketing disciplines together. Think about designing a physical store. You … read more »


How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

Date: Jun 11, 2020 1:00 EDT (10:00PDT)

Stephen Kaufman, Chief Product Officer, Esko Brand Solutions


Sonic Branding: Leverage the Power of Audio In Your Marketing Strategy

Date: Jun 9, 2020 1:00 EDT (10:00PDT)

Damian Scragg , General Manager, Veritonic
Colleen Fahey
, US Managing Director, Sixiéme Son
William Agush, Founder and President, Adsonica


How to Build a Digital Foundation to Transform Your Customer Experience

Date: May 28, 2020 1:00 EDT (10:00PDT)

Keith Barber, Director of Digital Engagement at Tyson Foods
Paul Lima, Founder and Managing Partner, Lima Consulting Group


Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond

New! Martech Intelligence Report: Enterprise Workflow and Project Management Tools Platforms: A MarTech Today Research Report Download Now MarTech Today’s all new publication of the “Enterprise Workflow and Project Management Tools” examines the market for workflow and project management tools and … read more »


Multi-Channel Marketing – Maximizing Program Engagement and ROI

Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers. Are you using the optimal mix of marketing channels? Most marketers rely on more than one channel to achieve the best possible results from their campaigns. … read more »


Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more »


Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati