Resource Library: Multi-channel

webcast

How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Speakers:
Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


webcast

Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands

Date: May 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Miryem Samih, Product Marketing Manager, Acquia
Mary Blabaum, Director, Product Design • Shared Services Products, Acquia


research_report

Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


research_report

Marketing Work Management Platforms: A Marketer’s Guide

Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more »


whitepaper

Composable DXP Buyer’s Guide: Build Future-Ready Digital Experiences

‘Best-in-breed’ or ‘composable’ technology strategies are rapidly gaining traction in the market and are increasingly the analyst-recommended approach, as companies look to move away from the slow-moving monolithic platforms of the past. This lean, agile approach to delivering compelling digital … Read more »


research_report

Marketing Automation Platforms: A Marketer’s Guide

AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more »


webcast

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Date: Oct 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Chris O’Neal, Principal Product Marketing Manager, Adobe


webcast

Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 19, 2023 1:00 EDT (10:00PDT)

Speakers:
Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon


webcast

A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns

Date: Aug 3, 2023 1:00 EDT (10:00PDT)

Speakers:
Scott Allan, Chief Marketing And Solutions Officer, URLgenius


webcast

Ignite Your Marketing Engine with the Power of the Data Cloud

Date: Jul 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Libby Snead, Senior Director, Marketing, Frontdoor
Lourenco Mello, Product Marketing, Snowflake


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