Resource Library: Multi-channel

webcast

Step Up Your Multichannel Marketing Game

Date: Nov 29, 2018 1:00 EDT (10:00PDT)

Speakers:
Carl Madaffari, SVP, Technology Practice, Epsilon
Dana LeGrand Moroze, VP, Technology, Epsilon


webcast

Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


webcast

Tag Auditing Platform Buyer’s Guide: Best Practices for Tag Management and Governance

Date: Nov 8, 2018 1:00 EDT (10:00PDT)

Speakers:
Brad Prenger, VP of Partnerships, InfoTrust
Lucas Long, Product Manager, Tag Inspector, InfoTrust


webcast

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


whitepaper

The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer

While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


webcast

Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena


whitepaper

Cross Channel Orchestration

Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.


whitepaper

A Demand Generation Marketer’s Guide To Account-Based Marketing Success

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook, Everstring takes you … read more »


webcast

Key Marketing Ops Capabilities to Boost Revenue

Date: Aug 7, 2018 1:00 EDT (10:00PDT)

Speakers:
John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions
Allen Pogorzelski, Vice President, Marketing, Openprise