Resource Library: Multi-channel

webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EST (10:00PST)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

How to Prepare for a Successful Marketing Analytics Implementation

Date: Feb 26, 2019 1:00 EST (10:00PST)

Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path


webcast

Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform

Date: Feb 21, 2019 1:00 EST (10:00PST)

Speakers:
Katie Staveley, Vice President of Marketing, Mautic
Michael Brown, CEO, nDash


webcast

The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EST (10:00PST)

Speakers:
Craig Schinn, VP of Strategic Services, Lytics


webcast

3 Types of Silos Killing Your Marketing Team

Date: Feb 6, 2019 1:00 EST (10:00PST)

Speakers:
Clifford Stevens, Director of Creative Operations, Liberty Mutual
Brandon Jensen, Director of Marketing Operations, Workfront


whitepaper

Magic Quadrant for Multichannel Marketing Hubs

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also … read more »


webcast

Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


whitepaper

Creating An Omnichannel Experience for B2C Brands

We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more »


whitepaper

Getting to Know Your Real Customer

For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better. This has led to multiple problems: First, marketers are now drowning in data that is both … read more »


whitepaper

The Forrester Wave: Journey Orchestration Platforms, Q4 2018

In the era of the customer, understanding omnichannel journeys is critical. But drawing on this insight and delivering personal experiences at scale, across every available touchpoint, is a challenge often kicked into the long grass. If you’ve got the right … read more »