Driving TikTok ad effectiveness
With so many brands competing for attention on TikTok, winning the “dance battle” for consumer engagement is harder than ever. If you’re looking to connect with a large, engaged audience, TikTok is the place to be. With 1B+ active users … Read more
8 Ways to Maximize Brand Awareness Through Paid and Organic Search
Brand awareness is the measure of how memorable and recognizable your brand is to its target audience. Effective brand awareness turns a single Google search into a customer acquisition opportunity. You can maximize brand awareness by leveraging the accessible data … Read more
SEO Trends and Predictions for 2023
SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals. As we … Read more
The Next Big Thing in Martech: The Data Warehouse
Date: Mar 23, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Brinker,
VP Platform Ecosystem, HubSpotJuan Mendoza,
CEO, The Martech WeeklyTejas Manohar,
Co-founder/Co-CEO of Hightouch
Create Consumer Confidence With a 360-view Content Strategy
Date: Mar 21, 2023 1:00 EDT (10:00PDT)Speakers:
Nate Holmes,
Manager, Product Marketing, Acquia
The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic
Date: Mar 30, 2023 1:00 EDT (10:00PDT)Speakers:
Lindsy O'Connor,
Senior Sales Director, AdtaxiBrian Kroll,
VP of Strategic Accounts, Adtaxi
Brand Crashers: 5 steps to optimize your brand in search
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more
How to get 1 in 5 dollars back on brand search
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more
The Savvy Marketer’s Guide to Building a Stellar SMS Strategy
SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be … Read more
Maximizing ROAS Through Reduced Latency and Silo Removal
Date: Mar 14, 2023 1:00 EDT (10:00PDT)Speakers:
David Wells,
Industry Principal, Media, Entertainment & Advertising, Snowflake
Anthony Gianastasio,
Head of Analytics, Digital VirgoJordan Peck,
Principal Data Strategist, SnowplowMike Maloney
Chief Data Officer, Field, North America, Snowplow
