Resource Library: Featured Home

webcast

How to Design and Build the Ideal Martech Stack

Date: Aug 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jason Widup, VP, Search Marketing & Operations, Workfront


whitepaper

Referral Success in the Sport & Fitness Sector

Sport, perhaps more than any other sector, has the power to bring people together for a shared interest. This is even more true now, given marketing has evolved towards building deeper and more personal connections with customers. Making referral marketing … read more »


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Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide

  Market Intelligence Report Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide MarTech Today’s 2019 publication of “Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide” examines the market for local marketing solutions and the considerations involved in implementation. … read more »


whitepaper

How to Build Brand Authenticity Using Customer Generated Content

For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale. This whitepaper explains how brands can better leverage customer generated content, social media posts from … read more »


webcast

From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis

Date: Sep 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Sridhar Nagarajan, VP of Product, Chatmeter


whitepaper

Lead Nurturing Trends: Benchmarks from the Agency Perspective

Lead nurturing gives you the power to target your leads with exactly the right message at exactly the right time – for your agency and your clients. Complete the form to get your copy of the “How Marketing Automation Helps … read more »


whitepaper

Data-Driven Marketing: Let Your Data Take the Wheel

Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more »


whitepaper

A Marketer’s Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late … read more »


whitepaper

The Future of Search: Capturing the Hearts and Minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »


whitepaper

Top 10 Must-Haves for Marketing Automation

Check out this guide so you’ll make a smart choice when selecting a marketing automation vendor. Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges … read more »