Resource Library: Featured Home

webcast

Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle

Date: Dec 15, 2022 1:00 EDT (10:00PDT)

Speakers:
Jason Langsner, Senior Product Manager, WaPo360
Tamara Gruzbard, VP of Strategic Services, ActionIQ


webcast

Putting in the Work: Understanding B2B Audiences on Connected TV

Date: Dec 13, 2022 1:00 EDT (10:00PDT)

Speakers:
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN


whitepaper

The Ultimate Reputation Management Guide for Financial Services

From discovery to conversion to retention, online reviews play a pivotal role in building and supporting a successful financial brand at scale. On public review platforms, customer interest, attraction, trust, and loyalty can be swiftly won or lost. With such … read more »


whitepaper

The Ultimate Reputation Management Guide for Retail Brands

What do excited shoppers worldwide check before deciding where to spend their hard-earned dollars? Online reviews. The words customers read in those reviews can move them towards your stores – or push them away and through the doors of your … read more »


whitepaper

10 Tips to Master Consent Management

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May … read more »


whitepaper

Why Consent & Preference Management?

OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer … read more »


whitepaper

Relationship Marketing

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies. The only way forward for marketers is to start … read more »


whitepaper

Top 8 Reasons Why Connected TV Should Be Part of Your Performance Marketing Mix

Connected TV (CTV) is a hot topic of discussion this season. And rightly so, given that it offers a unique combination of delivering the impact of traditional TV with the precision of digital advertising to marketers. But is it all … read more »


whitepaper

The Complete Guide to First-Party Data

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an … read more »


whitepaper

Winning Life-Long Customers in a Cookieless World

As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … read more »