Resource Library: Featured Home

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Customer Data Challenge: Improve martech efficiency and ROI with unified data

Date: Sep 25, 2018 1:00 EDT (10:00PDT)

Speakers:
Matthew Mobley, CTO, Merkle
James McDermott, Co-founder & CEO, Lytics


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How to Choose the Right SEO Vendor

When selecting an SEO vendor, it’s important to look under the hood and see what a company is really doing when optimizing a website and how they can support your company. There are certain qualities of a good SEO vendor … read more »


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Experimenting with your referral program

This practical guide from Mention Me distills down what they’ve learned in over 700 A/B tests into a short list of 7 experiments. Designed to get you thinking creatively about your own refer-a-friend test plan, it includes advice on: How … read more »


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Retail Roadmap to Success

Today’s retail landscape is strewn with obstacles and challenges, from ever-increasing consumer expectations and changing customer behavior to evolving technologies and e-commerce behemoths like Amazon. Even the largest and most beloved brands have struggled to keep pace with a constantly … read more »


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Guide to the Psychology of Referral

The attraction of refer-a-friend-programs is not only financial; they tap into a much deeper human need for social recognition and belonging. This guide from Mention Me considers how psychology affects referral marketing. It looks at: What motivates customers to refer … read more »


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The Marketing Automation Playbook

Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? It’s time to get in the game with marketing automation. Discover all the ways marketing automation can … read more »


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Google Analytics 360: A Purchasing Guide

This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more »


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The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer

While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven … read more »


webcast

Google Analytics 360: A Buyer’s Guide

Date: Sep 27, 2018 1:00 EDT (10:00PDT)

Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust


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6 Reasons You Need Marketing Automation

Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … read more »