Resource Library: Featured Home


How Brands Are Turning Personalization Into A Value Exchange With Customers

Date: Jun 25, 2024 1:00 EDT (10:00PDT)

Leala Shah Crawford, Managing Director, Deloitte Digital
Will Pickard, Senior Manager, Deloitte Digital


Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more »


Your Performance TV Guide to Summer

When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more »


The Personalization Framework: Building Blocks for Exceptional Customer Experiences

Date: Jun 13, 2024 1:00 EDT (10:00PDT)

John Nash, Chief Marketing and Strategy Officer, Redpoint Global


Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing

Date: Jun 11, 2024 1:00 EDT (10:00PDT)

Param Gopalasamy, Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan, Product Manager – CIPM, CSPO, OneTrust Consent & Preferences


Rules of the Roadmap

Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more »


The High Price of Bad Data

Your team needs to deliver excellent products: consistently, efficiently, and at speed.  Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:


Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


Turn Your Customer Insights into Personalized, High-Impact Email

Date: Jun 6, 2024 1:00 EDT (10:00PDT)

Kara Trivunovic, GVP, Strategic Solutions at Zeta Global
Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture
Roy Wolllen, President, Hansa Marketing Services


Myth Vs. Reality: The truth about digital analytics

Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible. In this white paper you … Read more »

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