Resource Library: Featured Home

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Why Email Holds the Key to Lasting Customer Relationships

With limited resources and growing consumer demand, it’s critical that marketers prioritize the one tactic that is efficient, trackable, and plays remarkably well with all of their other channels: Email. In this guide from Emma, marketing expert and author Jay … read more »


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Choosing A Customer Data Platform

Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.


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The Digital Business Imperative

In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: … read more »


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How brand managers can leverage marketing intelligence to make smarter, faster decisions.

Successful brands must navigate fragmented audiences, products, and communications channels — but the process for harnessing the resulting data is broken. Instead of leveraging data-driven insights that drive strategy, brand managers are spending too much time attending a relentless barrage … read more »


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Buyer’s Guide to Selecting a DAM

Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … read more »


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SEO in 2018: What’s hot, what’s not…
A conversation with the experts

Date: Nov 30, 2017 1:00 EDT (10:00PDT)

Speakers:
Eric Enge, Stone Temple Consulting
Marshall Simmonds, Define Media Group


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The Definitive Guide to B2B Reviews: Everything you need to know to launch a 5-star review program

Technology buyers are doing more independent research than ever before, and they are turning to their peers in record numbers — Demand Gen Report found that 84% of B2B buyers seek input from peers and existing users during the purchasing … read more »


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The Account-Based Marketing Guide for Modern Marketers

As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do … read more »


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The Guide to Building Your Marketing Technology Stack

The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing … read more »


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5 data-driven keys to better B2B marketing

As a B2B marketer, you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is … read more »