Resource Library: Featured Home

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Building a Business Case for a Customer Data Platform

Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more »


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The Impact of Artificial Intelligence in Marketing

Read to understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all. What is AI in marketing? What impact would … read more »


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The State of Local Marketing in Insurance

The State of Local Marketing Report in Insurance reveals how local marketing programs help brands and agents obtain results that they couldn’t achieve on their own. This report from BrandMuscle will help insurance brands understand their current local marketing competency, … read more »


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Bridge the Gap between Marketing and CX (Without Buying More Technology)

Date: Feb 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Mark Smith, President, Kitewheel


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Build Brand Humanity by Mastering Empathy at Scale

Date: Jan 30, 2020 12:00PM EST (9:00AM PST)

Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze


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Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … read more »


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Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


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Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost


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The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


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Navigating a Modern Marketing and Loyalty Program With AI and Machine Learning

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on … read more »