Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding
PPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be intimidating. QuanticMind’s new Guide “Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class … read more
Search Marketing Benchmark Report – SaaS Edition
The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can … read more
Google’s Smart Bidding – it’s even more about the data
Date: Jun 13, 2019 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen, CEO, Crealytics
4 Steps to Operationalize Modern Marketing Work
Date: Jun 11, 2019 1:00 EDT (10:00PDT)Speakers:
Mayer Becker,
Principal Consultant,
Zee Jay Digital
Cameron Masters,
Marketing Strategic Program Manager, Workfront
The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them
Date: May 30, 2019 1:00 EDT (10:00PDT)Speakers:
Marty Weintraub, Founder, Aimclear®
Andrew Howe, Senior Director of Digital Marketing Services, Mapp Digital
The Ultimate Guide to Selling SEO
You’ve got yourself an awesome product. You’re ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know they’re ready to improve their online presence. So you’ve got a … read more
The Digital Marketing Guide for Consumer Goods Brands
There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise … read more
Are You Wasting Money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more
Do More With Email Deliverability and Privacy
Consumer privacy is serious business. And if you’re not following the rules of email deliverability, you could wind up blacklisted. (Meaning that your curated content will go unread.) Discover how to reach people effectively with this Email Deliverability and Privacy … read more
The Search For Gen Z
The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more
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