Resource Library: Featured Home


5 Tips to Better B2B

As a B2B marketer, you already know your customer’s purchase journey differs significantly from that of B2C buyers. Oracle Data Cloud has five tips to help you navigate these differences and understand their impact on your marketing messaging. Download our … read more »


Unleash the power of 1st and 3rd party data

The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data … read more »


2018 Marketing Technology & Operations Salary Survey

How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … read more »


The 5 Big Disruptions to Marketing in 2018

In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … read more »


Relevant Reach

Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more »


Data-Driven Marketing – Push Forward or Fall Behind

In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more »


Creating Landing Pages That Convert

If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find … read more »


Omnichannel Personalization at Scale: How leading brands drive sales across channels

Date: Mar 27, 2018 1:00 EDT (10:00PDT)

Barry Levine, Senior Marketing Technology Writer, Third Door Media
Arpita Neelmegh, Product Marketing Manager, Iterable


What is audience planning? It’s putting your customer first.

Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. In this Audience Planning Toolkit from Oracle, you will … read more »


Three Account-Based Marketing trends that are changing everything

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll … read more »