Adapting digital marketing for real-world results
Digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference. In this guide from Zenreach, they explain how to use the in-store data you’re already … read more
4 Ways to Get Started With Agile Marketing
Date: Dec 11, 2019 1:00 EDT (10:00PDT)Speakers:
Melissa Talcott, Studio Manager, Workfront
Hazel Lanzona, Solution Advisor, Workfront
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Ian Dailey, Senior Director of Product Marketing, Invoca
The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … read more
7 Simple Steps to Significantly Improve the User Experience (UX) on Your Website or App
This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the … read more
The Insurance Marketer’s Guide to Call Analytics
Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … read more
The Automotive Marketer’s Guide to Call Analytics
Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use … read more
WiFi Marketing: Know every customer, automate your marketing and see real results
There are now over 1.8 million commercial WiFi hotspots in North America. Each year more and more come online because businesses that offer WiFi have the potential to attract loyal customers who will spend more money. The stats about businesses … read more
Customer loyalty: A guide to understanding lifetime value in the offline world
Customer lifetime value, often referred to as CLV, is one of the most important measures of marketing success. Strong CLV represents loyalty and customer value. It’s a great way to measure the success and strength of your business But it … read more
A Click Is Not a Customer: Using offline attribution to improve digital ad performance
Digital advertising is among the most effective ways to get your message to potential customers. The challenge is you don’t know how well digital advertising performs if your goal is driving traffic to a real-world location. There’s no sure way … read more
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