Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation
Date: Aug 15, 2024 1:00 EDT (10:00PDT)Speakers:
Jenny Kelly,
Head of Content, Deloitte DigitalBeth Adams,
Managing Director, Deloitte Digital
Russ Biehn,
Senior Practice Lead, Adobe
The Marketing Automation Quickstart Guide
Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to:
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
Embrace the Future of Content Management with a CMS Makeover
Date: Aug 8, 2024 1:00 EDT (10:00PDT)Speakers:
Stephen Pfaff
Associate Director, Experience Platforms, Adobe & Martech, Protiviti Digital
Rishi Kumar,
Director of Product Management, Revolt Media & TV
Stephen Dyer,
VP of Engineering, Revolt Media & TV
Cross-platform measurement: Playbook 2024
Dive into the world of brand lift and learn why it’s crucial for your marketing success. This playbook provides you with expert insights and best practices from industry leaders. From setting clear campaign goals to ensuring trackability of your media … Read more
The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech
Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more
2024 Organic Website Traffic Benchmarks Report Data/Insights
Date: Jul 30, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, ConductorSteven van Vessum,
Director of Organic Marketing, Conductor
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS
The Retailer’s Ultimate Guide to CTV Performance Measurement
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
