The Modern Marketing Data Stack for 2025
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, … Read more
Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025
Date: Nov 12, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
Group Vice President, Solution Strategy, Zeta Global
Melissa Tatoris,
Head of Retail Practices, Zeta Global Leslie Lorenz,
Head of Retail Practices, Snowflake
Get More Out of Your Webinars: Strategies for 24/7 Engagement
Date: Nov 7, 2024 1:00 EDT (10:00PDT)Speakers:
Matt Bohn,
Former Senior Manager,
Events & Field Marketing, DRATA
Stacy Combest,
Manager, Webinar Marketing, Hootsuite
How Content is Critical to a Winning Ecommerce Strategy
Date: Nov 5, 2024 1:00 EDT (10:00PDT)Speakers:
Colton Hathaway,
VP Technology at Northern
Nate Holmes,
Senior Manager, Product Marketing, Acquia
ABM and AI for Marketers: Priority Use Cases for 2025
Date: Oct 29, 2025 1:00 EDT (10:00PDT)Speakers:
Tom Keefe,
Principal Go-to-Market Expert, Demandbase Alicia Hale,
Senior Vice President, Growth Marketing, Demandbase
Optimizing Shopping Ads for Natural Language Search
Download Lily AI’s quick start guide for Optimizing Shopping Ads for Natural Language Search to see how AI can automatically optimize Performance Max (PMax) + Shopping campaigns with natural consumer language. The secret? Using AI to operationalize natural consumer language … Read more
Elevate Your Executive Brand with Proven Social Media Strategies
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more
A CMO’s 2025 Social Content Strategy Pre-Mortem
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more
An In-Depth Guide to Technical SEO Optimization
Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Technical SEO refers to your site’s health and performance, both of which factor into your site’s rankings on SERPs. If your technical … Read more
Your Blueprint to Creating Great Content
Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the … Read more
