Resource Library: Featured Home

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Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena


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Product Experience Management for Dummies

PXM for Dummies decrypts how changing commerce trends impact customer behavior, and explains why providing a top-notch customer experience requires crafting compelling product experiences — consistent product information delivered in context wherever, and whomever, your buyers are. Retailers and brands … read more »


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An Introduction to Modern ESPs – How to Prepare for Growth

Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth. The modern ESP empowers marketers … read more »


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Optimize Your Mobile Marketing for Cross-Channel Engagement

If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more … read more »


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How to Stand Out in a Crowded Martech Landscape

Date: Oct 3, 2019 1:00 EDT (10:00PDT)

Speakers:
Jennifer Cannon, Senior Editor, Third Door Media
Boaz Ram, Head of Technology Partnerships, Datorama, a Salesforce Company
Priti Shah, Director of Business Development, CHEQ


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The 10 Call Analytics Reports That Will Change Your Marketing

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing. This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase … read more »


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The Trouble With Automation and Google Ads

Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to … read more »


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Creating An Omnichannel Experience for B2C Brands

We all know what it feels like to have our customer experience compared to other companies. And if you’re a consumer-facing company competing against brands with a LOT more resources, these comparisons can feel particularly unfair. Maybe one of these … read more »


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Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


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The State of Local Marketing Report 2019

The 2019 State of Local Marketing Report reveals the success formula that is enabling some local businesses partners to achieve 2x the level of growth that most local businesses achieve. Learn about best practices and the associated competencies that are … read more »