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The Six Principles of Building a Memorable Customer Experience

The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what … read more »


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5 Reasons Agencies Adopt Marketing Automation

With so many technology trends these days it can be hard to decide where to invest and which ones to skip. We get it, you don’t want to be the sucker buying a new Blackberry in 2013. By now you’ve … read more »


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How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency

What if a year from now, your new clients spent twice as much as your average client today? It’s possible… if you can get sales meetings with higher-paying prospects. If you want to go down that road—sell to bigger companies, … read more »


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B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Speakers:
Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


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Crawl Your Way Towards Better Search Results With Dynamic Rendering

Date: Mar 11, 2021 1:00 EDT (10:00PDT)

Speakers:
Leslie Ramey, SEO Solutions Consultant, Botify


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State of Email Marketing 2021 Report

Validity’s 2021 report on the State of Email Marketing is your window into the world of email marketing today, during a time of rapid change and unpredictability. This report will give you insight into the performance of the ecosystem at large, … read more »


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Three Pillars of CRM Data Management

Businesses getting data management right enjoy better customer relationships, more effective sales and marketing campaigns, and valuable insights increasing revenue and growth. In fact, companies embracing a data-driven strategy are growing 30% year-over-year. Add your company to the list of … read more »


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What Customer Experience Means in 2021

To satisfy your customer in today’s competitive landscape, you need to have more than just a stellar product—you need to provide an experience they won’t forget. When done right, you gain a customer for life, creating advocates who can’t wait … read more »


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Precision Demand Generation: Create Meaningful Connections With Your Buyer

Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … read more »


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The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses

Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth? For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only … read more »