Resource Library: Featured Home

webcast

AI-Powered Marketing in 2024: A Playbook for Success

Date: Oct 24, 2023 1:00 EDT (10:00PDT)

Speakers:
Severin Nesselhauf, Director of Marketing Strategy, MNTN


webcast

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Date: Oct 17, 2023 1:00 EDT (10:00PDT)

Speakers:
Chris O’Neal, Principal Product Marketing Manager, Adobe


webcast

Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies

Date: Oct 20, 2023 1:00 EDT (10:00PDT)

Speakers:
Christy Parrish, Director of Strategic Consulting, Cordial
Nicole O’Brien, Executive Director of CRM, Orveon


whitepaper

The Modern Marketing Data Stack 2023

As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more »


webcast

Everything You Ever Wanted to Know About Data but Were Afraid to Ask

Date: Oct 12, 2023 1:00 EDT (10:00PDT)

Speakers:
Meredith Amdur, CEO, Rhetorik
Ryan Kunkel, Global VP Data Operations, Rhetorik
John South, VP, North America, Rhetorik


whitepaper

Unlock the Power of Consent: The Ultimate Guide to Consent & Preferences for Marketers

As data privacy become stricter and first-party data becomes more vital, marketers must embark on a transformative journey through the evolving landscape of data privacy regulations. This comprehensive guide equips marketers with the knowledge and strategies to ethically collect, manage, … Read more »


whitepaper

The Marketer’s Guide to US Privacy

Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced privacy rights granted to US consumers in … Read more »


webcast

Overcoming the Google SGE Challenge: Assessment and Recovery Strategies

Date: Sep 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Gilad David Maayan, CEO and Founder of Agile SEO


webcast

Beyond Google Analytics: Solving the Data Problem with Real-Time Strategies

Date: Sep 21, 2023 1:00 EDT (10:00PDT)

Speakers:
Mike Maloney, Chief Data Officer, Field, North America at Snowplow
Lee Hammond, Marketing Data Stack Leader, Hakkoda
Patrick Crosby, Senior Alliance Manager at Snowflake


whitepaper

Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more »