Building a Business Case for a Customer Data Platform
Getting buy-in from leadership for “yet-another-three-letter acronym” marketing platform is challenging, especially when it feels like you aren’t making the most of your existing martech stack. You can’t take full advantage of these marketing solutions because of a lack of … read more
Forrester Study: Total Economic Impact of Arm Treasure Data CDP
Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is. It’s not enough to use basic demographic data. You need to efficiently automate … read more
The Ultimate Guide to Conversion Rate Optimization
Justuno’s Ultimate Guide to Conversion Rate Optimization (CRO) covers everything from the basics of why CRO is important to a framework for creating a strategy that works. Inside you’ll learn how to: Form a systematic approach to driving your website … read more
Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
Date: Dec 5, 2019 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca
The Search Marketer’s Playbook for Offline Conversions
According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … read more
The Automotive Marketer’s Guide to Call Analytics
Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use … read more
The Auto Parts & Service Marketer’s Guide to Call Analytics
For the auto aftermarket, both digital and offline marketing generate inbound calls. And those callers often convert to customers at the highest rates. This new ebook from call analytics provider DialogTech explains how you can use data from callers to: … read more
An Identity Buyer’s Guide for Data-Driven Marketers
Making Identity Solutions a Reality Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences. As … read more
Deliver More Relevant Website Experiences by Leveraging Analytics
Date: Oct 31, 2019 1:00 EDT (10:00PDT)Speakers:
Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo
The State of First-Party Marketing Data
To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … read more
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