The Digital Marketer’s Playbook for Voice Analytics
Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more
A Guide to Upgrading Your Growth Marketing Platform
In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white … read more
2018 State of Digital Marketing Analytics in the Top 1000 Internet Retailers
In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to … read more
5 Tips to Better B2B
As a B2B marketer, you already know your customer’s purchase journey differs significantly from that of B2C buyers. Oracle Data Cloud has five tips to help you navigate these differences and understand their impact on your marketing messaging. Download our … read more
Unleash the power of 1st and 3rd party data
The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data … read more
Relevant Reach
Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … read more
Data-Driven Marketing – Push Forward or Fall Behind
In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more
The Marketer’s Field Guide to Machine Learning
This eBook from Acquisio is going to make you look in-the-know about AI and machine learning and how these hot topics apply to marketing. Understand the data science behind machine learning and how marketers are harvesting this science to solve … read more
Enterprise SEO Platforms: A Marketer’s Guide
Updated Eighth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Emily Fraser Voigt, Freelance Writer/Editor Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, … read more
Stay Connected & Informed