Three Ways to Optimize Campaign Optimization With Call Tracking Built Using APIs
The dog-eared yellow pages of yesterday are now online, changing the way customers look for information, choose a service and ultimately make a buying decision. Whether looking for medical or legal advice or a hotel, a home rental or a … read more
The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics
Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … read more
The Persona Identify Crisis – How to Segment Your B2B and B2C Customers the Right Way
With easier access to more customer data, marketers are able to segment their target markets to the finest detail. But how do you know what data will actually be useful in driving ROI? A common problems is underestimating the power … read more
Forbes Insight: Data-Driven Marketing – Push Forward or Fall Behind
In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully … read more
The Big Book of Ascend Ideas
We all know conversion rate optimization is a good idea. But legacy solutions like A/B testing require tons of traffic and only allow you to try a handful of ideas. AI conversion optimization is a totally different animal. It gives … read more
Harnessing the Power of Machine Learning: A How-To for CMOs
Machine learning is quickly becoming a major component in business intelligence and executive-level decision-making. This is unfolding right now, as companies such as GE and Salesforce continue to acquire AI startups and deepen their own organizational fluency in this technology. … read more
Google Analytics 360 & the Move to Enterprise Analytics
Date: May 2, 2017 1:00 EDT (10:00PDT)Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path
How to Create the Ultimate Marketing Plan
Date: May 11, 2017 1:00 EDT (10:00PDT)Speakers:
Kari Seas, Owner, Seas Marketing
Bill Kent, Senior Product Marketing Manager, Act-On Software
The BI Wish List: 5 Hottest Trends in Advanced Analytics
Date: Apr 27, 2017 1:00 EDT (10:00PDT)Speakers:
Lee Isensee, Marketing Data Expert
Bill Blais, Senior Data & Analytics Architect, Tallan
AI: The Next Generation of Marketing
AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more
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