Digital Attribution Challenge – Getting it right in 6 steps
One of the key challenges marketers face nowadays is how to measure the effectiveness of the multitude of marketing activities consumers are exposed to? This is even more important during the economic turmoil such as the one caused by the … read more
Optimize your marketing portfolio
One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important but also harder. There are many things to consider … read more
Understanding the impact of each marketing activity
It’s a complex world out there for all marketers, and whatever your industry, product, or market is, you likely balance dozens of marketing activities at the same time. To make it harder, these activities not only directly affect your sales, … read more
6 Powerful Ways Experience Analytics Can Help Your Business Now
In this eBook, Stratifyd has broken down the ways companies are using Experience Analytics to take myriad points of unstructured and structured data and uncover the insights hidden inside them. Whether you’re in CX, in the Contact Center, on the … read more
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