Resource Library: Featured

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Understanding the 4 Types of Online Consumers

In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.


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The Customer Data Platform: An Acxiom Point of View

The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … read more »


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CDPs and DMPs: Demystifying Data Management for Marketers

Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more »


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Data-Driven Marketing: Let Your Data Take the Wheel

Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more »


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3 Secrets to Using Demographics for Powerful Influencer Campaigns

Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more »


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How Data-Driven Decision Making Improves Budget Confidence and Results

If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more »


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Identity Resolution: Secrets to Success

Date: May 9, 2019 1:00 EDT (10:00PDT)

Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal


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6th Annual B2B Marketing Data Report

For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more »


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Data, Data Everywhere — But Where are the Campaign Insights?

Date: May 7, 2019 1:00 EDT (10:00PDT)

Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati