Kickstart Your First-Party Data Strategy
Date: Feb 14, 2023 1:00 EDT (10:00PDT)Speakers:
Salman Ladha,
Senior Product Marketing Manager for Customer Identity
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
A World Without Third-Party Cookies
The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more
The DXP Vision: Open Content and Unified Data
To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more
How Data Drives The Digital Experience
Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
Date: Dec 8, 2022 1:00 EDT (10:00PDT)Speakers:
Danilo Couto,
CRM Manager, InterJohanna Hagenbrock,
Salesforce Squad Coordinator, InterIsabela Rossi,
Sr. Product Marketing Manager, LatAm, Salesforce
The Complete Guide to First-Party Data
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an … Read more
Winning Life-Long Customers in a Cookieless World
As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more
The Data Deprecation Challenge And The Promise Of Zero-Party Data
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study … Read more
How AI Unlocks Value from your Single Source of Data Truth
Date: Nov 1, 2022 1:00 EDT (10:00PDT)Speakers:
Lourenco Mello,
Product Marketing — Solutions, SnowflakeJulian Forero,
Product Marketing — AI/ML, Snowflake
