From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis
Date: Jul 18, 2019 1:00 EDT (10:00PDT)Speakers:
Sridhar Nagarajan, VP of Product, Chatmeter
Data-Driven Marketing: Let Your Data Take the Wheel
Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more
3 Secrets to Using Demographics for Powerful Influencer Campaigns
Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more
How Data-Driven Decision Making Improves Budget Confidence and Results
If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely. A Nielsen study found that less … read more
Identity Resolution: Secrets to Success
Date: May 9, 2019 1:00 EDT (10:00PDT)Speakers:
David Dague, Chief Marketing Officer, Infutor Data Solutions
Joe Doran, EVP, Chief Identity Officer, Signal
6th Annual B2B Marketing Data Report
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and opportunities that are shaping the B2B … read more
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more
Data, Data Everywhere — But Where are the Campaign Insights?
Date: May 7, 2019 1:00 EDT (10:00PDT)Speakers:
John Lovett, Senior Director, Search Discovery
Kelly McKeown, Senior Director - Revenue Marketing, conDati
Decisioning: marketing’s game‑changer
What is Decisioning? Decisioning – or decision management – is a technique that blends big data together with business rules and predictive analytics to make smart decisions about what to talk to customers about, and where, at any one time. … read more
The Five Steps for Defeating Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more
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