Data Collaboration is the New Path to Personalization
Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … read more
Expert Advice: Make Your Marketing Stand Out This Holiday Season
Date: Sep 29, 2022 1:00 EDT (10:00PDT)Speakers:
Joan Jenkins,
CMO, BlueshiftGreg Mishkin,
Vice President and Practice Leader, Escalent
How Bots and Fake Users Skew Marketing Data and Analytics
Web traffic is made up of bots, automation tools, headless browsers and fake users, which leads to contaminated data. As a result, skewed data has become a strategic issue for data-driven enterprises, undermining key business decisions. Learn more about how … read more
Harness Your First-Party Data For Customer Acquisition & Conversion
Date: Sep 13, 2022 1:00 EDT (10:00PDT)Speakers:
Christina Dalton,
VP, Acquisition & Conversion, HearstJustin DeBrabant,
SVP, Product, ActionIQ
SEO Recon: The What, Why, and How for Building Amazing Links
Date: Aug 23, 2022 1:00 EDT (10:00PDT)Speakers:
Kyle Ochsner,
Research Team Manager, Page One PowerDevin Boudreaux,
SEO Client Strategist in Research, Page One PowerTyler Bain, Project Manager, Page One Power
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide: Download Now! MarTech’s latest publication of “Enterprise Marketing Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Performance Management Platforms and the considerations involved in implementation. … read more
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide” examines the market for customer journey orchestration platforms and the considerations involved in … read more
5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … read more
Designing the insight-driven brand begins with data advocacy
As the demand for consumer privacy continues to grow, and as third-party cookies continue to crumble, marketers need to look at data privacy in a new way. Consent-minded marketers can use this opportunity to foster a relationship of trust with … read more
Use Data to Create Next-Level Customer Experiences at Scale
Date: Jul 19, 2022 1:00 EDT (10:00PDT)Speakers:
Luisa Franson,
Product Marketing Manager, North America, MoEngage
Meagan White,
North America Marketing and Sales Lead, MoEngage
