Deliver More Relevant Website Experiences by Leveraging Analytics
Date: Oct 31, 2019 1:00 EDT (10:00PDT)Speakers:
Andrew Dick, Customer Success Manager, Coveo
The State of First-Party Marketing Data
To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … read more
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Date: Oct 8, 2019 1:00 EDT (10:00PDT)Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena
Optimize Your Mobile Marketing for Cross-Channel Engagement
If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more … read more
The New 5Ps of Marketing
If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. … read more
Understanding the 4 Types of Online Consumers
In this white paper from Influential, you’ll learn about the 4 different types of online customers and how their behavior can inform your marketing strategy.
The Customer Data Platform: An Acxiom Point of View
The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs … read more
CDPs and DMPs: Demystifying Data Management for Marketers
Today, data solutions—like CDPs and DMPs—are the #1 technology being implemented by Enterprise companies. And with 70% of IT execs saying data technology contributes to revenue growth, this rush toward a more data-centric marketing model should come as no surprise. … read more
Data-Driven Marketing: Let Your Data Take the Wheel
Agencies are leveraging data-driven marketing to generate leads, drive sales, and optimize ROI. This white paper contains: The Importance of Relevancy and Personalization A Defense for Data Quality Over Quantity The Most Effective Video Marketing Resources The Future of Data-Driven … read more
3 Secrets to Using Demographics for Powerful Influencer Campaigns
Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You’ll discover … read more
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