Resource Library: Featured

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3 Data-Driven Ways to Connect Better with B2B Customers in Today’s WFH Environment

Date: Sep 29, 2020 1:00 EDT (10:00PDT)

Speakers:
John Steinert, CMO, TechTarget
Kim Davis, Editorial Director, MarTech Today


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How to Fuel Better Business Outcomes With a Clear Data Strategy

Date: Sep 10, 2020 1:00 EDT (10:00PDT)

Speakers:
Deanna Ransom, Global Head of Marketing and Marketing Services, Televerde
Meetul Shah, CEO of Demand Matrix


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Advanced TV Guide: Be Where Your Audience Watches

As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly … read more »


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The Data Strategy Playbook

Now is the ideal time to focus on your data – both its hygiene and your strategy on putting it to use – but ensuring your data strategy is truly insightful, actionable and measurable requires a lot of upfront planning. … read more »


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Guide to Incrementality Measurement

Want to lift your measurement strategy to the next level? With incrementality measurement, you can gain insight into which components of your marketing strategy are truly driving incremental business results. Download the guide from Goodway Group to learn how to … read more »


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Out-of-the-[Black]-box: Delivering data-driven marketing

For marketing the stakes are high; one wrong message could mean customer churn. Understanding what’s behind data  can help you determine how to use them more effectively and to their fullest potential. Lytics has four core features using data science … read more »


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The Data-Driven Marketer’s Guide to Predictive Analytics

How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences. In the Data-Driven Marketer’s Guide to … read more »


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Build Your Omnichannel Communications Strategy: Creating Meaningful Customer Experiences Across Touchpoints

As consumer preferences for communication continue to shift towards digital methods, marketers, sales representatives, and customer support teams need to adapt their communications strategy accordingly. Instead of thinking of ways to provide a stellar phone experience versus a chat or … read more »


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Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Date: Apr 14, 2020 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati


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CDP Pro Tips: How to Create a 360° Customer View

Date: Apr 23, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise