Resource Library: Featured

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Kickstart Your First-Party Data Strategy

Date: Feb 14, 2023 1:00 EDT (10:00PDT)

Speakers:
Salman Ladha, Senior Product Marketing Manager for Customer Identity


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Powering Personalization Through Customer Data

Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more »


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A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »


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The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more »


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How Data Drives The Digital Experience

Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more »


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Do More with Less: Connect Customer Data to Drive Marketing Efficiency

Date: Dec 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Danilo Couto, CRM Manager, Inter
Johanna Hagenbrock, Salesforce Squad Coordinator, Inter
Isabela Rossi, Sr. Product Marketing Manager, LatAm, Salesforce


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The Complete Guide to First-Party Data

As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an … Read more »


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Winning Life-Long Customers in a Cookieless World

As major tech platforms phase out third-party cookies leading retail marketers are embracing a new approach to personalization: prioritizing zero-party data—personal information that a customer shares willingly and directly with a brand, signaling great interest in their products. As the pressure … Read more »


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The Data Deprecation Challenge And The Promise Of Zero-Party Data

Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics. This new study … Read more »


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How AI Unlocks Value from your Single Source of Data Truth

Date: Nov 1, 2022 1:00 EDT (10:00PDT)

Speakers:
Lourenco Mello, Product Marketing — Solutions, Snowflake
Julian Forero, Product Marketing — AI/ML, Snowflake