Resource Library: Featured

research_report

Enterprise SEO Platforms: A Marketer’s Guide

People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more »


research_report

Marketing Attribution and Performance Management Platforms: A Marketer’s Guide

Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more »


webcast

Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud

Date: Jan 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kyle Robbins, Senior Product Manager, AI for Marketing at Salesforce
Carly Boddy, Product Manager at Google
Sara Fefferman, Product Marketing Manager at Salesforce


whitepaper

Experience the future of analytics with GA-4: Google’s latest release

Google Analytics 4 represents the most significant update to Google Analytics in over a decade. With an entirely new data model and reporting structure, GA-4 aims to provide enhanced accuracy, more granular insights, and better cross-platform tracking. This new whitepaper … Read more »


webcast

Become a Data Champion By Mastering Marketing Analytics Automation

Date: Nov 9, 2023 1:00 EDT (10:00PDT)

Speakers:
Stephen Archut, Director of Solution Marketing, Alteryx


webcast

Overcoming the Google SGE Challenge: Assessment and Recovery Strategies

Date: Sep 28, 2023 1:00 EDT (10:00PDT)

Speakers:
Gilad David Maayan, CEO and Founder of Agile SEO


whitepaper

The B2B Outlook on Marketing Data Quality

B2B marketers rely on data to improve the customer experience and make informed decisions about marketing strategy and spending. In partnership with Ascend2, we recently fielded the B2B Outlook on Marketing Data Quality report. DemandLab gathered input from B2B marketers on … Read more »


research_report

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

To break through and engender customer loyalty, businesses must develop a deeper understanding of their customers’ journeys, as well as the motivations and values that drive them to engage. Read more »


webcast

Harnessing the Power of Customer Data to Stay Ahead of the Competition

Date: Apr 27, 2023 1:00 EDT (10:00PDT)

Speakers:
Karen Naves, SVP Global Demand Gen, Tealium


webcast

Demystifying ‘Incrementality’ for Marketing Success

Date: Apr 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Shaubhik Ray, Senior Director, Digital Analytics, iQuanti


© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.