The Marketing Analytics Buyer’s Guide 2019
The Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive … read more
How to Prepare for a Successful Marketing Analytics Implementation
Date: Feb 26, 2019 1:00 EST (10:00PST)Speakers:
Lloyd Thomas, Manager, Implementation, Cardinal Path
2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more
The Dummies Guide to Enterprise Customer Data Platforms
The Enterprise Customer Data Platform for Dummies demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate … read more
Competitive Analysis Template Pack
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to marketing to executive leadership. And an impactful competitive analysis … read more
How to Choose a Customer Data Platform
In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more
Enterprise SEO Platforms: A Marketer’s Guide
Updated Ninth Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Marshall Simmonds, Founder, Define Media Group Eric Enge, CEO, Stone Temple Consulting Research/Writers: Emily Fraser Voigt, Freelance Writer/Editor Brian Kelly, Principal, Candlewood Creative Editors: Claire Schoen, … read more
The B2B Marketer’s Lead Generation Field Guide
In the Lead Generation Field Guide, you’ll learn how to: Amplify your lead generation efforts across multiple channels Track elusive leads and identify your ideal buyer and target audience Work with your sales teams to capture and recognize different types … read more
The Ultimate B2C Guide To Data Orchestration
Consumers are seeking brands that engage with them uniquely, understand their personal preferences, and protect their data. In order for companies to create meaningful connections with consumers, they need one place to unify, organize, and launch their data to truly … read more
Forging a Personal Connection
Your customers and prospects are investing their time, budgets, and resources in technology solutions to help achieve personalization at scale. MarTech as an industry has grown to meet this challenge, and created products and solutions which promise to connect clients … read more
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