AI Took My Job (to the next level)
Discover how to elevate your marketing agency with AI Took My Job (to the next level). This practical guide dives into the transformative power of AI tools like CallRail’s Conversation Intelligence and automation to streamline your workflow. Organized into seven … Read more
State of Data 2025 Report
As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. The State of Data 2025 Report examines AI’s adoption, challenges, and opportunities across the media campaign lifecycle, … Read more
Marketing Resilience, Powered by Data
Date: Jun 5, 2025 1:00 EDT (10:00PDT)Speakers:
Anne Murlowski, VP of Marketing, Claravine
EJ Freni,
Chief Revenue Officer, Claravine
There is Money Hidden in Your Calls
Unleash the potential of AI-powered call tracking and conversation intelligence to uncover hidden revenue and elevate your marketing performance. This infographic from CallRail explores how your company can harness the power of inbound calls by automating lead scoring, simplifying data analysis, … Read more
From Conversations to Conversions
Discover how to attract more qualified leads and accelerate growth with insights from an analysis of 1.1 million leads. This report reveals the top-performing channels and high-impact keywords that drive quality traffic and maximize conversions. By listening to the voices … Read more
B2B Data Enrichment and Hygiene: A Marketer’s Guide
Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more
State of TV Consumption
Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more
Elevate Your Executive Brand with Proven Social Media Strategies
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more
A CMO’s 2025 Social Content Strategy Pre-Mortem
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more
Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more