Resource Library: Featured

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Choosing A Customer Data Platform

Personalization, behavior-driven and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms can help. Use this guide from Lytics to discover what CDP is and whether or not you’re ready to use one.


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How brand managers can leverage marketing intelligence to make smarter, faster decisions.

Successful brands must navigate fragmented audiences, products, and communications channels — but the process for harnessing the resulting data is broken. Instead of leveraging data-driven insights that drive strategy, brand managers are spending too much time attending a relentless barrage … read more »


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5 data-driven keys to better B2B marketing

As a B2B marketer, you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is … read more »


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Unlock the power of 1st and 3rd party data

The combination of first and third-party data delivers a one-two marketing punch that gives marketers a powerful view into the interests, preferences, affinities and behaviors of customers and prospects alike. When marketers successfully combine and utilize this wealth of data … read more »


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The Marketer’s Big Book of Call Tracking Success Stories

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … read more »


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Why It’s Time to Move Beyond Sentiment Analysis

Advertisers and marketers are benefiting from sentiment analysis that does the impossible: understand individual needs and opinions among millions of customers—through thousands of tweets, Facebook posts, online reviews and discussions—providing a window into marketing effectiveness. But there’s more to understanding … read more »


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The Forrester Wave: Customer Analytics, Service Providers, Q3 2017

In Forrester’s 33-criteria evaluation of customer analytics service providers, they identified the 10 most significant ones — Allant group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy, Fractal Analytics, Genpact, LatentView Analytics, Mu Sigma, and Tiger Analytics — and researched, analyzed, and … read more »


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Pick Up The Phone: Your Best Customer Is On The Line

Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to … read more »


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The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics

Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … read more »


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Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more »