Resource Library: Featured

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B2B Data Enrichment and Hygiene: A Marketer’s Guide

Data enrichment and hygiene are essential priorities for B2B marketers under increasing pressure to provide personalized experiences while navigating a complex privacy landscape. Read more »


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State of TV Consumption

Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money. As the industry adapts to changing viewing habits, the question remains: … Read more »


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Elevate Your Executive Brand with Proven Social Media Strategies

When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more »


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A CMO’s 2025 Social Content Strategy Pre-Mortem

The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more »


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Operationalizing First-Party Data in Advertising

The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more »


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Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS

Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more »


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The Marketer’s First-Party Data Playbook

As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more »


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Unlocking Customer Lifetime Value: Data Strategies and Technologies

Date: Jul 31, 2024 1:00 EDT (10:00PDT)

Speakers:
Bill Sears, GVP Solution Strategy, Zeta Global
Roman Gun, VP, Product, Zeta Global
Jim Warner, Field CTO for Advertising and Media, Snowflake
Patrick Patel, Software Engineer, Hakkoda


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2024 Organic Website Traffic Benchmarks Report Data/Insights

Date: Jul 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Shannon Vize, Sr. Content Marketing Manager, Conductor
Steven van Vessum, Director of Organic Marketing, Conductor


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Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Date: Jul 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kate Parker, Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS


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