How to Choose a Customer Data Platform
In a world where companies with data-driven marketing strategies are six times more likely to be profitable than their competition, Customer Data Platforms (CDPs) have become an essential foundation for marketers. Which is probably why about 78% of Enterprise companies … read more
The Ultimate B2C Guide To Data Orchestration
Consumers are seeking brands that engage with them uniquely, understand their personal preferences, and protect their data. In order for companies to create meaningful connections with consumers, they need one place to unify, organize, and launch their data to truly … read more
Forging a Personal Connection
Your customers and prospects are investing their time, budgets, and resources in technology solutions to help achieve personalization at scale. MarTech as an industry has grown to meet this challenge, and created products and solutions which promise to connect clients … read more
Optimizing Marketing ROI with Salesforce and Call Analytics
Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging … read more
How to Drive Better Conversion Rates, Faster and with less work
Predictive personalization is enabling marketers to drive better results, faster and with less work. AI-based tools are enabling marketers to automate the rote work of site testing and optimization allowing marketers to focus more time and energy on creating better … read more
How Distance and Intent Shape A Local Pack
In August 2017, a “Think With Google” piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries … read more
Google Analytics 360: A Purchasing Guide
This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization. It covers: Determining if there is a business case for Google Analytics 360 Selling the … read more
Google Analytics 360: A Buyer’s Guide
Date: Sep 27, 2018 1:00 EDT (10:00PDT)Speakers:
Michael Loban, CMO, InfoTrust
Andy Gibson, Head of Vertical, News and Media, InfoTrust
The Digital Marketer’s Playbook for Voice Analytics
Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … read more
5 Marketing Predictions for the Next 5 Years
The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of … read more
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