Elevate Your Executive Brand with Proven Social Media Strategies
When reputation is everything, your executive social media presence is a powerful way to shape public perception of your brand. This concise guide will help you: Download our executive social media strategy cheat sheet to start building a social presence … Read more
A CMO’s 2025 Social Content Strategy Pre-Mortem
The majority of business leaders agree that their companies need to invest in social media to be successful. But as social becomes more hyper-saturated and networks evolve, how do you know you’re investing in the right strategies? Sprout Social compiled … Read more
Operationalizing First-Party Data in Advertising
The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years, first-party data rose to the top of the data hierarchy. … Read more
Measurement Primer for Brands – Measure Across All Your Media and Maximize ROAS
Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel daunting. Data silos, evolving privacy regulations, and multiple reporting standards often stand in the way of clear insights. How can … Read more
The Marketer’s First-Party Data Playbook
As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact … Read more
Unlocking Customer Lifetime Value: Data Strategies and Technologies
Date: Jul 31, 2024 1:00 EDT (10:00PDT)Speakers:
Bill Sears,
GVP Solution Strategy, Zeta GlobalRoman Gun,
VP, Product, Zeta Global
Jim Warner,
Field CTO for Advertising and Media, Snowflake Patrick Patel, Software Engineer, Hakkoda
2024 Organic Website Traffic Benchmarks Report Data/Insights
Date: Jul 30, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, ConductorSteven van Vessum,
Director of Organic Marketing, Conductor
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS
Why Data Standards Are the Key to Your Data Success
Date: Jul 18, 2024 1:00 EDT (10:00PDT)Speakers:
Nick Miller,
Director of Media & Agency Services, SlalomVanya Jakovljevic,
VP of Channel Partnerships, Claravine
The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
