Resource Library: Featured

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Omnichannel eBook: Stop Advertising To Your Customers

What will you learn? As the number of marketing channels grow, campaigns must become more effective at engaging and converting. This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to … read more »


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Are You Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more »


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The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EDT (7:00AM PDT)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow


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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of targeting, … read more »


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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Craig Schinn, VP of Strategic Services, Lytics


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3 Ways to Make Your Ads More Noticeable on SERPs

Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … read more »


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You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EST (10:00PST)

Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EST (10:00PST)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software