Resource Library: Featured

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PPC Campaign Launch Checklist

Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets


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Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


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Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact

In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … read more »


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The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation

Date: Jun 24, 2021 1:00 EDT (10:00PDT)

Speakers:
Nehal Patel, Head of Customer Success, Americas - Ad-Lib.io


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Global Social Media Advertising Trends Among Retailers in 2021

Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … read more »


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Consent Beyond Cookies: How You Can Authentically Build Audience Trust

Date: Nov 19, 2020 1:00 EDT (10:00PDT)

Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoice
Zachary Faruque, Offering Analyst at OneTrust, PreferenceChoice


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Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season

Date: Oct 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Tony Verre, VP of eCommerce, The Integer Group
David Forman, Director of US Sales Adthena


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The Smart Marketer’s Guide to Optimizing Campaign ROI

This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … read more »


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So You Want To Hire A Digital Marketing Agency…

If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … read more »


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Top Tips for Improving Quality Score

Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … read more »