Resource Library: Featured

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2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


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Solving the Four Key Challenges of Today’s Advertisers

Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed … read more »


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What is Ad Effectiveness and How Does It Help Your Business?

Companies need sound measurement and reliable methodologies to select ad campaigns that work. Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals – in particular, with reference to the … read more »


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Did your ad work? The ABC’s of People-Based Testing

In today’s multi-platform environment, it’s not enough to assess whether a given campaign reached its target audience. The savviest brands and agencies go out of their way to figure out which parts of a campaign worked, rigorously testing their ads … read more »


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Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network

The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth. This white … read more »


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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Date: Feb 22, 2018 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software


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The Secret Formula for a Marketing Budget

Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … read more »


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Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


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Guide to Digital Advertising in Russia

Russia is home to 146 million consumers, and with 100 million internet users Russia is the 7th largest internet audience in the world. It’s a country of great size, great wealth and tremendous opportunity for the savvy Digital Marketer. This … read more »


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As Paid Search Evolves, Marketers Must Too

For this white paper, Criteo commissioned Forrester Consulting to evaluate recent trends in paid search marketing. Then to further explore this trend, Forrester developed a hypothesis that paid search marketing is getting more complicated and that retail marketers must adapt … read more »