Resource Library: Featured

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Untangling Attribution’s Web of Confusion: A Primer for Marketers

Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. It’s no surprise that the marketplace has difficulty understanding vendor capabilities and mapping them to their business problems. This whitepaper eliminates confusion and cuts … read more »


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Are You Wasting Money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. How can you tell if you are best leveraging the tools available to get to the right bid for each scenario? This step-by-step … read more »


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2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them

Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, … read more »


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The New 5Ps of Marketing

Date: Feb 14, 2019 1:00 EST (10:00PST)

Speakers:
Craig Schinn, VP of Strategic Services, Lytics


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3 Ways to Make Your Ads More Noticeable on SERPs

Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … read more »


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You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EDT (10:00PDT)

Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EDT (10:00PDT)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


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Cross Channel Orchestration

Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.


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2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … read more »


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Solving the Four Key Challenges of Today’s Advertisers

Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed … read more »