Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences
Date: Jun 4, 2015 1:00 EST (10:00PST)Speakers:
Gord Hotchkiss, Marketing Consultant and Author
Jenne Barbour, Head of Marketing Strategy, Teradata Marketing Applications
Writing Ad Copy That Converts
Date: Apr 30, 2015 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frank Palmieri, Ad Creative Expert, Yahoo
What’s That Smell? Your R.O.T. Content
Date: Apr 23, 2015 1:00 EST (10:00PST)Speakers:
Mike Corak, EVP, Strategy, Ethology
Anna Hrach, Senior Content Strategy Manager, Ethology
Click-to-Call Deep Dive: Best Practices from Search Experts
Date: Apr 16, 2015 1:00 EST (10:00PST)Speakers:
Meredith Spitz, Manager, Search Marketing, DigitasLBi
Tedd Post, Search Manager, Spark SMG
Cody Kunning, Director of Search Engine Marketing, Marchex
Accelerate Your Career with Marketing Analytics You Can Use
Date: Mar 24, 2015 1:00 EST (10:00PST)Speakers:
Stephen Archut, Product Marketing Manager, IBM Watson Analytics
Drowning in Data? Data Management Strategies That Drive Marketing Success
Date: Mar 12, 2015 1:00 EST (10:00PST)Speakers:
Jim Sterne, Chairman, Digital Analytics Association
Jenny Halasz, President and Founder, JLH Marketing
AdWords Success for 2015: Conversion Tips from Inside Experts
Date: Feb 24, 2015 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frederick Vallaeys, Co-founder, Optmyzr
McKay Allen, Director of Content and Communications, LogMyCalls
5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch
Date: Feb 12, 2015 1:00 EST (10:00PST)Speakers:
Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software
Converting the Mobile SEM Visitor in 2015: What You Need to Know
Date: Feb 10, 2015 1:00 EST (10:00PST)Speakers:
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Blair Symes, Demand Generation Manager, Ifbyphone
Joseph Kerschbaum, Midwest Account Director, 3Q Digital
Mobile Search & Click-to-Call: Turn Mobile Search Ads into Converted Calls – and New Business – in 2015
Date: Feb 5, 2015 1:00 EST (10:00PST)Speakers:
Adarsh Nair, Senior Director, Product and Engineering, Marchex
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Brad Roberts, Vice President Digital Marketing, E-Commerce at Allconnect