5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch

Date: Feb 12, 2015 1:00 EST (10:00PST)

Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software


The world of marketing is changing, and modern agencies are following suit. The digital age has transformed the way marketers are spending money, hiring staff, and determining priorities. Successful agencies are using these changes to their advantage.

Join Troy O’Bryan of Response Capture, and Linda West of Act-On Software to explore how successful agencies are aligning with the shift in client’s needs to become long term partners that help drive revenue growth. They’ll discuss key trends in marketing resource allocation and explore how agencies can pitch new and existing services in the areas that matter most to the modern marketing team.

In this webinar, you’ll learn:

  • Where modern marketers are spending their money
  • New priorities and metrics that influence how marketers are evaluating services
  • How agencies fit into the puzzle and key opportunities for growth

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

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