What’s That Smell? Your R.O.T. Content

Date: Apr 23, 2015 1:00 EST (10:00PST)

Mike Corak, EVP, Strategy, Ethology
Anna Hrach, Senior Content Strategy Manager, Ethology


Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.

How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.

Join Ethology’s Mike Corak and Anna Hrach and learn how to:

  • Identify existing R.O.T. content and formulate a plan to eliminate it.
  • Develop R.O.T.-resistant content that works harder, while publishing less often.
  • Shift from the “brands as publishers” mindset to the “brands as resources” point of view.
  • Think more about what customers want and less about filling your publishing calendar.

Sponsored by ethology

Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of Ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.

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