Drowning in Data? Data Management Strategies That Drive Marketing Success

Date: Mar 12, 2015 1:00 EST (10:00PST)

Jim Sterne, Chairman, Digital Analytics Association
Jenny Halasz, President and Founder, JLH Marketing


Looking for a better way to manage your digital data in 2015? Join the crowd!

Enterprise digital marketers are collecting, storing, analyzing and acting upon an unprecedented volume of first and third party customer data. It’s coming in droves, not just from the website but also from social media campaigns, PPC advertising, SEO, testing, targeting, display advertising optimization, mobile devices and app tracking.

Successful marketers today must focus on exploiting all of this data by addressing it more efficiently and effectively.

Join Jim Sterne and Jenny Halasz as they demonstrate how to manage and integrate your digital data sources. You’ll find out how to use customer data more successfully to drive new, more efficient marketing activities.

In this webinar, you’ll learn:

  • How to address the challenges involved in integrating multiple digital data channels.
  • Proven tactics to more successfully manage the growing volume of customer data.
  • What analytics tools can help you create data-driven digital marketing campaigns.

Sponsored by Oracle

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