Converting the Mobile SEM Visitor in 2015: What You Need to Know

Date: Feb 10, 2015 1:00 EST (10:00PST)

Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Blair Symes, Demand Generation Manager, Ifbyphone
Joseph Kerschbaum, Midwest Account Director, 3Q Digital


You’ve probably already heard the news: mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions. Mobile SEM is a different animal than desktop SEM, and you need new strategies for writing mobile ads, crafting effective landing pages, analyzing and managing conversions, and much more.

In this webcast, Greg Sterling will explain the important differences between mobile and desktop SEM and the new technologies impacting how people search. Joe Kerschbaum and Blair Symes will give you actionable tactics to generate more conversions from mobile visitors in 2015.

Learn how to:

  • Create more effective search ads and landing pages specific to a mobile audience
  • Optimize mobile AdWords campaigns for Google voice search
  • Drive more call conversions and sales from SEM

Greg Sterling Is a contributing editor Greg writes a personal blog Screenwerk, examining the world of media and local advertising. He also writes about the mobile internet at Internet2Go. His consulting firm, Sterling Market Intelligence, conducts research on the impact of the internet and digital media on offline consumer behavior.

Blair Symes is the Digital Marketing Manager at Ifbyphone. In the past 15 years, he has published numerous articles, whitepapers, ebooks, and blog posts on a wide range of topics, including B2B marketing, search optimization, marketing automation, and content marketing.

Joseph Kerschbaum is Midwest Account Director for 3Q Digital. He has been managing SEM campaigns for over 10 years. He has worked with business of every size from SMBs to enterprise-scale. Joseph is a regular speaker at search and advertising conferences.

Sponsored by Ifbyphone

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 600 million minutes. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit

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