Mobile Search & Click-to-Call: Turn Mobile Search Ads into Converted Calls – and New Business – in 2015

Date: Feb 5, 2015 1:00 EST (10:00PST)

Adarsh Nair, Senior Director, Product and Engineering, Marchex
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Brad Roberts, Vice President Digital Marketing, E-Commerce at Allconnect


You’re an enterprise company – Of course you’re advertising in mobile search because you already know that getting click-to-call right is critical to your success. In fact, advertisers spent an estimated $4 billion in 2014 on click-to-call in mobile search.

In 2015 you can GET MORE and – DIG DEEPER with your click-to-call analytics. Leveraging visitor phone calls begins with understanding call analytics. Getting visibility into the keyword that led to a call and being able to do something with that information is what differentiates successful mobile advertisers in 2015.

In this webcast Michael Boland will take us through the challenges marketers’ face when measuring call conversion in search campaigns. Then Adarsh Nair and Bradley Roberts will take us through exciting new ways to dig deeper into the call analytics so you can focus your advertising efforts to achieve the greatest return.

Join us for this webcast and learn:

  • How advertisers use mobile search today
  • How to get keyword attribution from the two types of mobile search phone calls
  • The impact of automating your click-to-call data
  • Why you need click-to-call keyword attribution in bid management tools, like Kenshoo, Marin & DoubleClick

Adarsh Nair is responsible for product vision and strategy for Call Analytics for Search and Mobile Search Marketing products for agencies, national brands and local aggregators.

Michael Boland is a frequent speaker at top industry conferences. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile.

Brad Roberts is responsible for providing strategic direction for co-branded/ partnership marketing programs inside their digital business unit.

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.

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