Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences

Date: Jun 4, 2015 1:00 EST (10:00PST)

Speakers:
Gord Hotchkiss, Marketing Consultant and Author
Jenne Barbour, Head of Marketing Strategy, Teradata Marketing Applications

Teradata

Cutting through the media clutter to deliver a personalized customer experience has become a business imperative. Successful marketing is no longer about who you “think” your customers are…. it’s about who you “know” your customers are.

But how do you do it? Enterprises have more customer data than ever before. The challenge is to turn all that data into actionable insights that go beyond personalization to engage customers with highly individualized marketing campaigns.

Join Gord Hotchkiss and Jenne Barbour as they discuss how to empower your marketing organization to become more agile and efficient.

Attend this webcast and learn:

  • Best practices for using data to create individualized customer experiences.
  • How to bring IT into the marketing loop while achieving business objectives.
  • How to drive more revenue from your multichannel marketing efforts.

Sponsored by Teradata

Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what’s really important. Visit teradata.com for details.