Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EST (10:00PST)

Stephen Archut, Product Marketing Manager, IBM Watson Analytics

IBM Watson Analytics

As marketers, we’re increasingly expected to make data-driven decisions. But so many of us lack the analytics tools and expertise to glean timely insights from customer data. Analytics has been identified as the largest talent and hiring gap in marketing; 37% of Fortune 500 companies say they need marketers with analytics chops.

Join Stephen Archut to learn how to use analytics to quickly gain smarter insights and immediately improve marketing performance. All you need is data!

Stephen will explain how Watson Analytics understands your plain language business questions and goes to work automating data prep, statistical analysis and visual storytelling. You’ll be able to find and act on deep, new insights without waiting for others, learning new technical skills or spending money – Watson Analytics is available as a free service.

You’ll learn how to use analytics to:

  • Improve targeting, by identifying your most profitable customers.
  • Improve campaign effectiveness, by understanding which marketing campaigns succeeded and why.
  • Improve conversion rates, by understanding which customer segments are most likely to accept marketing offers.

Sponsored by IBM Watson Analytics

IBM Watson Analytics delivers a unified analytics experience on the cloud and helps you focus on the drivers that matter most in your business. By automating the steps of data access and refinement, predictive analysis, and visual storytelling, Watson Analytics immediately identifies and explains hidden patterns and relationships to accelerate your understanding of why things happened and what's likely to happen. Visit to learn more.

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