Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EST (10:00PST)

Speakers:
Stephen Archut, Product Marketing Manager, IBM Watson Analytics

IBM Watson Analytics

As marketers, we’re increasingly expected to make data-driven decisions. But so many of us lack the analytics tools and expertise to glean timely insights from customer data. Analytics has been identified as the largest talent and hiring gap in marketing; 37% of Fortune 500 companies say they need marketers with analytics chops.

Join Stephen Archut to learn how to use analytics to quickly gain smarter insights and immediately improve marketing performance. All you need is data!

Stephen will explain how Watson Analytics understands your plain language business questions and goes to work automating data prep, statistical analysis and visual storytelling. You’ll be able to find and act on deep, new insights without waiting for others, learning new technical skills or spending money – Watson Analytics is available as a free service.

You’ll learn how to use analytics to:

  • Improve targeting, by identifying your most profitable customers.
  • Improve campaign effectiveness, by understanding which marketing campaigns succeeded and why.
  • Improve conversion rates, by understanding which customer segments are most likely to accept marketing offers.

Sponsored by IBM Watson Analytics

IBM Watson Analytics delivers a unified analytics experience on the cloud and helps you focus on the drivers that matter most in your business. By automating the steps of data access and refinement, predictive analysis, and visual storytelling, Watson Analytics immediately identifies and explains hidden patterns and relationships to accelerate your understanding of why things happened and what's likely to happen. Visit www.watsonanalytics.com to learn more.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.