Click-to-Call Deep Dive: Best Practices from Search Experts

Date: Apr 16, 2015 1:00 EST (10:00PST)

Meredith Spitz, Manager, Search Marketing, DigitasLBi
Tedd Post, Search Manager, Spark SMG
Cody Kunning, Director of Search Engine Marketing, Marchex


Click-to-call and mobile search is a winning combination for search marketers trying to turn mobile callers into customers.

There’s no denying the connection between smartphones and search — one-quarter of all search queries now come from mobile devices. By the end of this year, BIA/Kelsey projects that there will be more local searches coming from smartphones than desktops.

But how do you move beyond counting calls to tracking, analyzing, scoring and routing them to the right sales staff or location? How do you determine which keywords drive the most qualified calls?

Meredith Spitz, Tedd Post and Cody Kunning will provide answers as they lead us into a deep dive of click-to-call and mobile search best practices.

Join our panel of experts to learn how to:

  • Analyze call data to find the best keywords.
  • Boost mobile conversions with click-to-call analytics.
  • Use analytics to predict call outcomes.

Sponsored by Marchex
Marchex understands the best customers are those who call your company - they convert faster, buy more, and churn less. Marchex provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. Our actionable intelligence strengthens the connection between companies and their customers, bridging the physical and digital world, to help brands maximize their marketing investments and operating efficiencies to acquire the best customers. Please visit, or @marchex on Twitter (, where Marchex discloses material information from time to time about the company, its financial information, and its business.

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