AdWords Success for 2015: Conversion Tips from Inside Experts

Date: Feb 24, 2015 1:00 EST (10:00PST)

Ginny Marvin, Paid Media Reporter, Third Door Media
Frederick Vallaeys, Co-founder, Optmyzr
McKay Allen, Director of Content and Communications, LogMyCalls


Is your AdWords campaign ready for success in 2015?

Given the growth in mobile traffic and advertising, changes in Google’s algorithms, new ad formats, products and extensions, will your paid search efforts lead to conversions?

In this webcast, Ginny Marvin, Frederick Vallaeys and McKay Allen will discuss the latest AdWords updates and make sense of all the choices marketers now have. They will provide actionable tactics to increase your AdWords conversions – including how to attract clicks from the exploding mobile search audience.

Find out if your paid search campaign is up to speed! You’ll learn how to:

  • Identify and reach goals to increase clicks, orders and market share.
  • Improve your AdWords bidding and spending efficiency.
  • Manage and measure mobile conversions in AdWords.

Ginny Marvin is Third Door Media’s paid media reporter. She writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land.

McKay Allen, Director of Content and Communications at LogMyCalls, is a respected marketer and demand gen expert. He has spoken at events across North America including SMX, Social Media Strategies Summit and SES.

Frederick Vallaeys, Co-founder of Optmyzr, was one of the first 500 employees at Google where he spent 10 years building AdWords and acting as the Google AdWords Evangelist.

Sponsored by LogMyCalls
LogMyCalls is a smarter call tracking solution, an inexpensive tool for businesses seeking to optimize marketing, track leads and improve performance. These tools—phone call tracking, call recording, mobile marketing automation, and call performance scoring—allow businesses to determine which advertising methods are effective and improve their ability to secure business over the phone. LogMyCalls is on a mission to measure and then unleash the extraordinary power in every customer contact. For more information, visit or call 866-811-8880.

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