Resource Library: Search Marketing

webcast

Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


webcast

The Future of Display Advertising: New marketing strategies to boost results

Date: May 21, 2019 10:00AM EST (7:00AM PST)

Speakers:
Kevin Lee, Co-founder & Executive Chairman, Didit
Jared Lekkas, Product Owner, Bannerflow


whitepaper

The Path to Effective Keyword Targeting in Google Shopping

In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … Read more »


whitepaper

Great Marketing Minds on Voice

“Alexa, how do today’s leading digital marketers use voice assistants?” Voice search is vast, complex, and can be downright daunting to talk about. Hear from some of today’s leading digital marketing experts, including Jay Baer and Andrew Shotland, on how … Read more »


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


webcast

How to Use Intelligent Site Search to Increase Conversions

Date: Mar 14, 2019 1:00 EDT (10:00PDT)

Speakers:
Jon Rossman, Digital Strategy and Experience Manager, Motorola Solutions
Mark Floisand, Chief Marketing Officer, Coveo


webcast

Google’s Black Box Bidding Solutions: A look under the hood

Date: Mar 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


webcast

3 Types of Silos Killing Your Marketing Team

Date: Feb 6, 2019 1:00 EDT (10:00PDT)

Speakers:
Clifford Stevens, Director of Creative Operations, Liberty Mutual
Brandon Jensen, Director of Marketing Operations, Workfront


webcast

Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


webcast

Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


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