Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca

Invoca

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns?

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize marketing performance and expand your audience reach. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working.

The result? More efficient marketing spend, enhanced digital interactions and more personalized caller experiences.

Join our call tracking and analytics experts as they show you how to surface rich call data and close the online/offline marketing gap. You’ll learn the differences between basic and advanced call tracking techniques, and where your company’s call strategies can benefit from automation.

Attend this webinar and learn how to:

  • Track and attribute calls to paid search, social, display, emails and landing pages
  • Unify data across multiple sources to create rich caller profiles
  • Analyze phone conversations for insights into call drivers, behavior and outcomes
  • Push call intelligence to your marketing stack for automation, analysis, optimization and more

Speakers:

Greg Sterling, Editor Search Engine Land
Greg is an industry analyst and editor at Search Engine Land. He studies and writes about a wide range of digital marketing topics, including the relationship between digital media and local commerce. Previously, Greg was VP of Strategy for trade group LSA, and held various roles at Opus Research, The Kelsey Group, Allbusiness.com and TechTV.

Stacey Watkins, Senior Product Marketing Manager, Invoca
Stacey is a Senior Product Marketing Manager at Invoca. One of her favorite parts of that role is talking to other marketers about the power — and revenue potential — of call tracking and how it can affect a business’s bottom line. Prior to her position at Invoca, Stacey held product marketing and content roles at LogMeIn, Citrix and Commission Junction.

Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.

Related resources: Agencies, Analytics, Call Analytics, DMD Sidebar, Featured, Featured, Featured, Featured Home, Local, Local Advertising, Local Search, Marketing General, Multi-channel, Search Marketing, Webcasts Sidebar.

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