Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns?

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize marketing performance and expand your audience reach. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working.

The result? More efficient marketing spend, enhanced digital interactions and more personalized caller experiences.

Join our call tracking and analytics experts as they show you how to surface rich call data and close the online/offline marketing gap. You’ll learn the differences between basic and advanced call tracking techniques, and where your company’s call strategies can benefit from automation.

Attend this webinar and learn how to:

  • Track and attribute calls to paid search, social, display, emails and landing pages
  • Unify data across multiple sources to create rich caller profiles
  • Analyze phone conversations for insights into call drivers, behavior and outcomes
  • Push call intelligence to your marketing stack for automation, analysis, optimization and more

Speakers:

Greg Sterling, Editor Search Engine Land
Greg is an industry analyst and editor at Search Engine Land. He studies and writes about a wide range of digital marketing topics, including the relationship between digital media and local commerce. Previously, Greg was VP of Strategy for trade group LSA, and held various roles at Opus Research, The Kelsey Group, Allbusiness.com and TechTV.

Stacey Watkins, Senior Product Marketing Manager, Invoca
Stacey is a Senior Product Marketing Manager at Invoca. One of her favorite parts of that role is talking to other marketers about the power — and revenue potential — of call tracking and how it can affect a business’s bottom line. Prior to her position at Invoca, Stacey held product marketing and content roles at LogMeIn, Citrix and Commission Junction.

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Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds. www.invoca.com