Deliver More Relevant Website Experiences by Leveraging Analytics

Date: Oct 31, 2019 1:00 EDT (10:00PDT)

Melissa Weickert, Digital Marketing Strategist, Formica Corp.
Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Andrew Dick, Customer Success Manager, Coveo


Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs.

Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners.

Attend this webinar and learn how to:

  • Develop a unified strategic plan to deliver more relevant visitor and customer experiences
  • Evolve your end user experiences using Coveo and SiteCore
  • Increase personalization to provide effortless customer self-serve options
  • Scale your sales efforts more effectively


Melissa Weickert, Digital Marketing Strategist, Formica Corp.
As Formica Corp.’s Digital Marketing Strategist, Melissa ensures the North American digital ecosystem solves both day-to-day and future needs of the organization. This year, she helped lead the successful launch of the new global Formica website, overseeing digital content and analyzing the data to redefine Formica’s digital presence.

Jordan Dietrich, Director of Client Strategy, Horizontal Digital
Jordan has over 15 years of consulting experience across retail, manufacturing, healthcare and professional services. He leads Horizon Digital’s Client Strategy team and helps clients define and implement digital strategies to meet their customers’ needs and expectations.

Andrew Dick, Customer Success Manager, Coveo
Andrew combines over 10 years of experience in strategic account management to work with Coveo’s European customers to improve customer experience, deliver relevant content, and achieve key business outcomes.

Sponsored by Coveo

Coveo uses intelligent search and AI technologies to personalize every digital experience for customers, partners, dealers and employees. Coveo combines unified content, unified interactions, behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless and content-rich. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries.

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