Brand Bidding Impact Report
Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … read more
3 Ways to Make Your Ads More Noticeable on SERPs
Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … read more
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EST (10:00PST)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
Ramp Up Your Amazon Ad Game: 5 Tips for Success
Date: Aug 23, 2018 1:00 EST (10:00PST)Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software
Close the Online/Offline Data Gap with AI-driven Call Intelligence
Date: Jul 19, 2018 1:00 EST (10:00PST)Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca
Paid Search Benchmark 2018
This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Date: Jun 26, 2018 1:00 EST (10:00PST)Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech
How to Increase Calls from Paid Search: 10 Guaranteed Tactics
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software