Google’s Smart Bidding – it’s even more about the data
Date: Jun 13, 2019 1:00 EDT (10:00PDT)Speakers:
Andreas Reiffen, CEO, Crealytics
The Path to Effective Keyword Targeting in Google Shopping
In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels. First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. … Read more
5 Steps for Competing with Digital Goliaths
Date: Mar 26, 2019 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher, VP of Marketing, Adthena
Google’s Black Box Bidding Solutions: A look under the hood
Date: Mar 7, 2019 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics
Intelligent Search Strategies for Better Conversions in 2019
Date: Jan 24, 2019 2:00 EST (11:00PST)Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech
Brand Bidding Impact Report
Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … Read more
3 Ways to Make Your Ads More Noticeable on SERPs
Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … Read more
Getting Started with Responsive Search Ads (RSAs)
Date: Dec 6, 2018 1:00 EDT (10:00PDT)Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software
Paid Search Tactics That Drive Quality Inbound Calls
Date: Oct 30, 2018 1:00 EST (10:00PST)Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca
Ramp Up Your Amazon Ad Game: 5 Tips for Success
Date: Aug 23, 2018 1:00 EST (10:00PST)Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software