Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EST (10:00PST)

Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to 162 billion.

Isn’t it time to re-imagine your paid search campaigns and leverage these changing consumer habits and emerging digital technologies?

Join our paid search and call analytics experts as they provide nearly a dozen new paid search tactics that will drive more qualified calls to your business. You’ll hear best practices to breathe new life into your search campaigns.

Attend this webinar and learn:

  • Tips on using call conversion data to optimize PPC bidding strategies
  • PPC networks beyond Google with cost-effective bidding and targeting
  • When click-to-call buttons are most effective
  • How you can use call data to create more effective lookalike audiences


Stephanie White, Senior Account Manager, Hanapin Marketing
Stephanie is focused on custom-tailored campaigns that reach highly targeted audiences and maximize conversion goals. With over nine years of advanced training in PPC, social marketing and analytics, she has enabled both SMBs and enterprise-level clients to grow beyond projected goals.

Ian Dailey, Senior Director, Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP – a pioneering buy-side programmatic media platform.

Sponsored by Invoca

Invoca is an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey, and running more efficient campaigns. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare, and home services, Invoca’s platform integrates with Google Marketing Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales and Marketing Clouds.

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