Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EST (10:00PST)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca

Invoca

Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to 162 billion.

Isn’t it time to re-imagine your paid search campaigns and leverage these changing consumer habits and emerging digital technologies?

Join our paid search and call analytics experts as they provide nearly a dozen new paid search tactics that will drive more qualified calls to your business. You’ll hear best practices to breathe new life into your search campaigns.

Attend this webinar and learn:

  • Tips on using call conversion data to optimize PPC bidding strategies
  • PPC networks beyond Google with cost-effective bidding and targeting
  • When click-to-call buttons are most effective
  • How you can use call data to create more effective lookalike audiences

Speakers:

Stephanie White, Senior Account Manager, Hanapin Marketing
Stephanie is focused on custom-tailored campaigns that reach highly targeted audiences and maximize conversion goals. With over nine years of advanced training in PPC, social marketing and analytics, she has enabled both SMBs and enterprise-level clients to grow beyond projected goals.

Ian Dailey, Senior Director, Product Marketing, Invoca
Ian leads product marketing at Invoca, where he brings to market new technologies that help modern marketers understand who’s calling, analyze what’s being said in the conversation and attribute phone-based conversions back to campaigns. Prior to Invoca, Ian led product marketing for the Rocket Fuel DSP – a pioneering buy-side programmatic media platform.

Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.

Related resources: Agencies, Analytics, Call Analytics, DMD Sidebar, Featured, Featured, Featured, Featured Home, Local, PPC, Search Marketing, Webcasts Sidebar, Webinar.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.