In this white paper, Omnitail shows you an easy yet extremely effective method for query segmentation across product listing ad channels.
First, the white paper looks at the customer decision process and the importance of segmenting queries by query type. Then, it explores how to identify valuable queries in a performance-based way using an n-gram analysis. Finally, you will learn how to segment campaigns to bid according to the value of queries using negative keywords.
Sponsored by Omnitail
At Omnitail, we do online marketing differently. Most agencies rely on KPIs like ROAS, A/S, and CPO/CPA — but those metrics don’t tell you the whole story. That’s why we manage our accounts to a different metric: operating profit. Our analysts evaluate every account, calibrate bidding strategy to create incremental profit, and maximize it. This flexible approach allows us to adjust to factors such as seasonality and changing business goals, making each dollar count. Success through metrics like profit — not just revenue — equals greater accountability, integrity, and transparency: and that’s what Omnitail is all about. www.omnitail.net