Multi-Channel Marketing – Maximizing Program Engagement and ROI
Maximize your campaign response rates and ROI with insights from nearly 600 multichannel marketers. Are you using the optimal mix of marketing channels? Most marketers rely on more than one channel to achieve the best possible results from their campaigns. … Read more
Nielsen Annual Marketing Report: The Age of Dissonance – Marketer’s Trust in Digital Drives Spend Despite Challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the … Read more
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Date: Apr 14, 2020 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati
CDP Pro Tips: How to Create a 360° Customer View
Date: Apr 23, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab, Founder & CEO, The CDP Institute
Allen Pogorzelski, VP of Marketing, Openprise
Retargeting in 2020: Key Insights to Help You Succeed
Date: Apr 2, 2020 1:00 EDT (10:00PDT)Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience
60-Minute Masterclass: Google Ads & Phone Call Conversions
Date: Feb 25, 2020 1:00 EDT (10:00PDT)Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech
Bridge the Gap between Marketing and CX (Without Buying More Technology)
Date: Feb 20, 2020 1:00 EDT (10:00PDT)Speakers:
Christine Crandell, President, New Business Strategies
Mark Smith, President, Kitewheel
Build Brand Humanity by Mastering Empathy at Scale
Date: Jan 30, 2020 12:00PM EST (9:00AM PST)Speakers:
Guest Speaker: Dipanjan Chatterjee, VP and Principal Analyst, Forrester
Sara Spivey, CMO, Braze
2020 Outlook for AI in B2B Marketing
Date: Jan 9, 2020 1:00 EDT (10:00PDT)Speakers:
Jessie Johnson, Research Director, Forrester
Gil Allouche, Co-founder and CEO, Metadata.io
The Fantastic 5: Emerging strategies to drive conversions & growth
Date: Dec 19, 2019 1:00 EDT (10:00PDT)Speakers:
Alan Pelz-Sharpe, Founder, Deep Analysis
Daryl Vanderburgh, Senior Solutions Consultant, Resulticks
Arjen van der Broek, VP of Customer Success and Technology, Resulticks
