About Claritas
Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.
Resources from Claritas:
Why It Pays to Segment Your Audience
In this new eBook by Claritas, learn how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in … read more
2020 Hispanic Market Report
In this white paper, you’ll get actionable insights on the overall U.S. Hispanic market. Know more about the spending habits, media and tech behaviors of the Hispanic market, and how they differ from their non-Hispanic neighbors. Get the marketing insights … read more
Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
How do you define success in streaming & podcasting, and does it differ industry-by-industry? In Claritas’ new eBook, co-authored with Entercom, you’ll find tactical strategies for campaign goal setting, measurement methodologies, and optimization. In addition, benchmarks are shared across key industries to … read more
Ten Tips for Acquisition Email Success
In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. You’ll be provided with tips to seamlessly integrate acquisition … read more
Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates
Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels. This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze … read more
Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers
Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer. But in today’s omnichannel world, simply … read more
The Smart Marketer’s Guide to Optimizing Campaign ROI
This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … read more