How to Personalize Cross-Channel Campaigns Using User and Event Data

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible.

Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83% of consumers will share their data in return for more personalized experiences.

This guide explains how to personalize email and cross-channel campaigns that deliver hyper-relevant content at the perfect moment for each customer.

Download this guide to:

  • Master the three distinct levels of personalization maturity
  • Create dynamic content with user and event data, data feeds and metadata
  • Learn how top brands are building individualized recommendations

Sponsored by Iterable
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.