A Beginner’s Guide to Omnichannel Marketing using Marketing Automation

MoEngage
As more and more brands turn towards their marketing teams to create personalized user experiences, MoEngage created “A Beginner’s Guide to Omnichannel Marketing using Marketing Automation.”

In this guide you’ll learn:

  • What, why, and how of omnichannel marketing
  • Usage of omnichannel marketing automation for different customer phases – Onboarding, Engagement, Conversions and Retention
  • Real-life examples of brands successfully executing an omnichannel experience/campaign
Bonus: Also included are 4 key takeaways for building an effective omnichannel marketing automation strategy for your brand.
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Sponsored by MoEngage
MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. To learn more, visit www.moengage.com.

Related resources: Featured, Featured, Featured Home, Marketing General, Multi-channel, White Papers.

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