Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers.
This year’s Nielsen Annual Marketing Report: Era of Adaptation equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
Key takeaways include:
  • Continue marketing and reallocate your mix: Make the most of marketing budgets and engage with new consumer groups.
  • Focus on the end-to-end journey: Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • Leverage both holistic and granular measurement: Incorporate first-party data supplemented by second- and third-party data.
In this era of adaptation, download the report to gain access to future-forward strategies necessary to navigate the new frontier.

Sponsored by Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit

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