About Integrate

Integrate

Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels. Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.

Resources from Integrate:

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10 Essentials to Precision Demand Marketing

Right now, today, you must be able to put the buyer and the buyer’s experience at the center of everything you do. This is about connection. And the human touch. It’s about building trust in your brand. And creating buyer … read more »


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Precision Demand: An Intelligent Strategy for Marketing Plans in 2021

Last year, COVID-19 transformed B2B sales and amplified the emerging self-service digital purchase models that have been successful in the consumer market. In 2021, B2B purchasing will continue to be buyer- and experience- driven as marketers explore new strategies for … read more »


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Rearchitecting Revenue: Accelerating Demand Through Data

There’s never been a greater time for marketing to generate revenue than today. Yet to take advantage of the opportunity, marketers must evolve. Data-powered, digital-led, and omnichannel customer experiences are the way forward. Download this whitepaper to learn how to: … read more »


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Save Your Marketing by Fixing Bad Data, First

Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again. 63% of B2B buyers agree: Marketers are NOT connecting with them. So what’s the problem? … read more »


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Precision Demand Generation: Create Meaningful Connections With Your Buyer

Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are … read more »


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Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys

Date: Nov 10, 2020 1:00 EDT (10:00PDT)

Speakers:
Scott Vaughan, Chief Growth Officer, Integrate
Danny McKeever Sr. Director Marketing Operations and Technology, Integrate


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Guide to Content Syndication Success – Phase 2

In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving … read more »


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Guide to Content Syndication Success – Phase 1

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the … read more »


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Guide to Content Syndication Success

A robust demand program has multiple elements, each of which interacts with the other. Setting up content syndication for success means knowing its role, what the right content is, what your leads should look like, and how to pick the … read more »


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Guide to Content Syndication Success – Phase 2

In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving … read more »


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Guide to Content Syndication Success – Phase 3

Are the leads from your content syndication (CS) producing the pipeline you expected? Certainly, if you’ve defined your target buyer well, used compelling content, have good CS partners, and are validating the leads at intake, you are well on your … read more »


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Cost of a Bad Lead in 2020 Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that … read more »


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Marketing Orchestration: An Introduction for B2B Marketing Leaders

As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well. You need to get … read more »


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The Playbook to ABM Tactics That Work

In 2019, the majority of B2B marketers will adopt account-based marketing, a strategy that will consume around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a … read more »


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Display B2B Buying Has Evolved

Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on … read more »