Business has become digital overnight. Buyers are now tapping into the full range of demand channels to make decisions. And marketers are struggling to orchestrate a journey that keeps up. Delivering one-off programs and campaigns is no longer acceptable. From emails to digital experiences, online events to in-person tradeshows, your buyers expect you to meet them where they are with timely, relevant, and personalized content that respects their privacy.
Join Integrate’s Scott Vaughan, Chief Growth Officer, and Danny McKeever, Sr. Director Marketing Operations and Technology, as we explore how an omni-channel approach enables marketers to break down silos, connect data, tech and processes, infuse buyer and account data intelligence, and create the transformational experiences B2B buyers are expecting. Together, we’ll walk through how to create an end-to-end process for delivering connected buyer and account journeys that meet buyers where they are.
After this session, you’ll be able to:
- Understand the 5 building blocks to delivering an intelligent buyer and account journey
- Optimize budget, time and resources, getting more of your existing investments
- Deliver better, measurable results from a refined strategy
- Sketch out your key technology strategy to build a journey
Sponsored by Integrate
Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.
Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.