Evolution of Commerce: Unlocking Improved Shopper Experiences
Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … Read more
The Three Types of Machine Learning & Their Uses in Marketing
There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … Read more
The End of A/B
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … Read more
Blueprints For Deep Personalization
Focusing on your customers’ specific likes and preferences shows that your brand is interested in them and this interest is likely to be reciprocated if done right. To help your brand with its personalization strategy Magnolia has laid out five personalization … Read more
Match Customers with the Products They are Searching For
More than 30% of site visitors use the internal site search bar to find the products they’re looking for. However, most merchants’ site search tools fail to deliver relevant, meaningful results. A good site search experience incorporates autocomplete, relevant recommendations, … Read more
Why Do I Need Site Search?
Did you know that 5-25% of all your site visitors use your Site Search bar? Did you know that Site Search visitors are more likely to make a purchase “today” vs. a non-Site Search visitor aka “browser”? Site Search is … Read more
Conquering The Customer Journey
Each stage of the customer journey is a chance for your brand to make an impression. Make the right moves and chances are you’ll end up with the new customers you’re looking for. This white paper highlights how to optimize … Read more
It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022
Date: Jan 17, 2022 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
VP Marketing EMEA, AcquiaJake Athey,
VP Marketing & Customer Experience, Widen, An Acquia Company
The True Cost of your Technology Choices
Customer experience (CX) has fast become a top priority for businesses. It’s a crucial time to invest in customer experience. Winning on CX requires a shift to a customer-centric operating model that can keep pace with change. Download ActionIQ’s “The … Read more
5 Strategies for Experiential Commerce
Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start … Read more