About Merkle
Resources from Merkle:
Embracing Ethical AI
You’ve probably come across the term “ethical AI” in different contexts and conversations. It’s an admirable concept, but what does it really mean? There’s a growing spotlight on the inequity that’s inherent in how AI is applied. With 91% of … Read more
Set Your Path to More Connected Customer Experiences
This playbook explores some the three primary components of building a world-class personalization program: Identity and insights Commerce and customer journeys Content at scale But putting all these practices into motion can be daunting. Many brands add some personalization capabilities … Read more
Consumer Loyalty Trends to Watch that Make or Break Brand Relationships
Date: Oct 11, 2022 1:00 EDT (10:00PDT)Speakers:
James Riess,
Senior Vice President, Strategy & Insights, Merkle Michela Baxter,
VP, Practice Development, Merkle Michelle Grant, Director,
Strategy and Insights, Retail and Consumer Goods, Salesforce
2022 Playbook: Transform with Google
Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior of your audiences. Today’s data privacy revolution is turning first-party data into prime business currency. This means digital maturity is more critical than … Read more
The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform
There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … Read more
A Collection of CDP Fails: 5 Stories to Learn From
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … Read more
Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
Date: Feb 2, 2021 1:00 EDT (10:00PDT)Speakers:
Melissa Reilly,
Associate Director, Marketing Communications – Media,
Merkle
Ryan Gibson,
VP
Merkle