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Resources from Merkle:

webcast

Consumer Loyalty Trends to Watch that Make or Break Brand Relationships

Date: Oct 11, 2022 1:00 EDT (10:00PDT)

Speakers:
James Riess, Senior Vice President, Strategy & Insights, Merkle
Michela Baxter, VP, Practice Development, Merkle
Michelle Grant, Director, Strategy and Insights, Retail and Consumer Goods, Salesforce


whitepaper

2022 Playbook: Transform with Google

Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior of your audiences. Today’s data privacy revolution is turning first-party data into prime business currency. This means digital maturity is more critical than … read more »


whitepaper

The Intelligent Data Lake for Marketers: Powered by Google Cloud Platform

There is a growing demand for an agile data platform that can help marketers power customer experiences in a more relevant way. Google Cloud Platform (GCP) has come onto the scene to help with just that. This suite of services … read more »


whitepaper

A Collection of CDP Fails: 5 Stories to Learn From

What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … read more »


webcast

Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021

Date: Feb 2, 2021 1:00 EDT (10:00PDT)

Speakers:
Melissa Reilly, Associate Director, Marketing Communications – Media, Merkle
Ryan Gibson, VP Merkle