Resource Library: eCommerce

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How A Composable DXP Helps Brands Create Limitless Digital Experiences

For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … Read more »


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A Proven Process for Creating eCommerce Content at Scale

Content marketing is one of the most cost-effective ways to reach your target audience. Unfortunately, from SEO considerations to managing writers, creating great eCommerce content is challenging. Doing it at scale is even harder since It’s difficult to consistently produce … Read more »


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The E-Commerce SEO Playbook

E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories … Read more »


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Get More Action – Conversion Rate Optimization (CRO) Checklist

Whereoware’s CRO Checklist will help you identify opportunities to reduce friction, increase persuasion, and get more customers to take action (like buying, downloading, or filling out forms to completion). Put an end to website underperformance with this comprehensive checklist! ‍ Did you … Read more »


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2022 Gartner® Magic Quadrant™ for DXP

Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … Read more »


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Evolution of Commerce: Unlocking Improved Shopper Experiences

Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … Read more »


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The Three Types of Machine Learning & Their Uses in Marketing

There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers. Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what … Read more »


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The End of A/B

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentation is all about … Read more »


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Blueprints For Deep Personalization

Focusing on your customers’ specific likes and preferences shows that your brand is interested in them and this interest is likely to be reciprocated if done right. To help your brand with its personalization strategy Magnolia has laid out five personalization … Read more »


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Match Customers with the Products They are Searching For

More than 30% of site visitors use the internal site search bar to find the products they’re looking for. However, most merchants’ site search tools fail to deliver relevant, meaningful results. A good site search experience incorporates autocomplete, relevant recommendations, … Read more »


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