The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, how can you ensure your consent & preferences strategy is building trust with your customers to share their data, providing a mutual value exchange?

In this whitepaper, OneTrust reviews the prevalent trends & challenges in the industry today, estimates the exact business value of getting this piece of the puzzle right, and presents a case study on how they transformed the consent & preferences engine of a Fortune 500 company.

Sponsored by OneTrust
OneTrust is the #1 fastest-growing company on Inc. 500 and the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including 75% of the Fortune 100, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.