The Business Value of Consent and Preferences

Third-party cookies are going away, making your consent & preferences strategy more important than ever. Regulations across the world, such as the CPRA & GDPR, also have stipulations particularly around opt-ins, consent, and digital marketing. With all of these changes, how can you ensure your consent & preferences strategy is building trust with your customers to share their data, providing a mutual value exchange?

In this whitepaper, OneTrust reviews the prevalent trends & challenges in the industry today, estimates the exact business value of getting this piece of the puzzle right, and presents a case study on how they transformed the consent & preferences engine of a Fortune 500 company.

Sponsored by OneTrust
OneTrust unlocks every company’s potential to thrive by doing what’s good for people and the planet. Whether you’re a small company or a large enterprise, our market-defining Trust Intelligence Platform connects data, teams, and processes—so you can collaborate seamlessly and put trust at the center of operations and culture.

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