About PwC


PwC’s community of solvers has a long history of figuring out some of the world’s most important problems. They bring diverse perspectives, curiosity and ingenuity to every challenge, asking the right questions to deliver human-led, tech-powered products made for your specific needs. Customer Link, a PwC product, can help you easily unlock insights about what your customers really want. Our rich data fabric can improve targeting and helps you create moments that deliver on your customers’ needs and build better relationships.

Resources from PwC:


Powering Personalization Through Customer Data

Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more »


A World Without Third-Party Cookies

The countdown to the end of third-party cookies continues—whether or not we’re ready for what’s next. We’re seeing the beginning of a new era in digital marketing, and it’s one that’s intended to be privacy-compliant. Like any change, this shift is … Read more »


How To Leverage Customer Data For A Strategic Competitive Advantage

Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. To get actionable insights … Read more »


7 Ways to Keep Your Customers Coming Back in 2023

Date: Jan 12, 2023 1:00 EDT (10:00PDT)

Jon Glick, PwC Customer Transformation and Loyalty Partner
Greta Lovenheim, Partner - Customer Data and Analytics

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