7 Ways to Keep Your Customers Coming Back in 2023

Date: Jan 12, 2023 1:00 EDT (10:00PDT)

Jon Glick, PwC Customer Transformation and Loyalty Partner
Greta Lovenheim, Partner - Customer Data and Analytics

Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim reveals the results of PwC’s 2023 Customer Loyalty Survey, a comprehensive look at over 4000 customers and what keeps them engaged.

With a myriad of ways to win customer loyalty, Greta will break down the seven most effective strategies according to the survey results. She’ll cover which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way.

Key takeaways:

  • Tactics to increase your investments in customer segmentation
  • Suggestions on how to develop a balanced approach to physical and digital customer engagement
  • Methods to activate a data-driven personalization strategy that drives meaningful relationship building

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