Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim reveals the results of PwC’s 2023 Customer Loyalty Survey, a comprehensive look at over 4000 customers and what keeps them engaged.
With a myriad of ways to win customer loyalty, Greta will break down the seven most effective strategies according to the survey results. She’ll cover which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way.
Key takeaways:
- Tactics to increase your investments in customer segmentation
- Suggestions on how to develop a balanced approach to physical and digital customer engagement
- Methods to activate a data-driven personalization strategy that drives meaningful relationship building
Sponsored by PwC
PwC’s community of solvers has a long history of figuring out some of the world’s most important problems. They bring diverse perspectives, curiosity and ingenuity to every challenge, asking the right questions to deliver human-led, tech-powered products made for your specific needs. Customer Link, a PwC product, can help you easily unlock insights about what your customers really want. Our rich data fabric can improve targeting and helps you create moments that deliver on your customers’ needs and build better relationships.