Reinventing the Digital Commerce Experience: From Transactions to Relationships
With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires … Read more
Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies
Date: Jan 11, 2022 1:00 EDT (10:00PDT)Speakers:
Steve Zisk,
Senior Product Marketing Manager, Redpoint Global Kris Tomes, VP of Engineering, Data Management Redpoint Global
The Ultimate Guide to DXP
Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them … Read more
Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators
No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … Read more
Identity Resolution: Connecting the Dots and Understanding Your Customer
Customers provide businesses with a wealth of data — from loyalty programs, to transaction history, to email engagement — but the tricky part is making sense of it and then putting it into action. Quality data fuels consumer business and … Read more
The Evolution of Digital Experience in a Cookieless World
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … Read more
Boost Your Online Reputation With Your Google My Business Ranking
Date: Oct 12, 2021 1:00 EDT (10:00PDT)Speakers:
Thomas Clawson,
Partner Marketing Manager, Podium
RetailX Germany 2021 Ecommerce Region Report
2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that’s the case read the “Germany 2021 Ecommerce … Read more
The 4 Steps to a Successful Digital Transformation
Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic … Read more
Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … Read more