Artificial Intelligence and Customer Analytics Guide for Marketers
The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … Read more
How to Maximize Your SEO Return On Investment
Do you want to ensure you’re getting the most bang for your SEO dollars? It all starts with the right plan. In this white paper from 1SEO.com: Understand the steps to achieving your SEO goals Are you properly targeting your … Read more
The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising
Date: Jul 22, 2021 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
VP of Marketing at MNTN
Guide to Conversion Rate Optimization for Ecommerce
In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … Read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … Read more
Marketing Channel Conversion Benchmarks 2021 report
When measuring your brand’s performance, context matters. Comparing your data to your industry benchmarks can give you some powerful ideas for your marketing plan. The Marketing Channel Conversion Benchmarks 2021 report gives you the most accurate benchmarks, so you can … Read more
SERP Feature Trends Every SEO Must Know
For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. Similarweb analyzed around 12 trillion … Read more
Website Engagement in a Changed World
Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … Read more
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
Date: Jul 20, 2021 1:00 EDT (10:00PDT)Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce
Share of Search: How Much of the Market Do You Really Own?
Date: Jul 15, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, Adthena
