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Resources from Salesforce:
Turn Data into Meaningful Customer Moments
Date: Apr 4, 2024 1:00 EDT (10:00PDT)Speakers:
Andrew Lee,
Senior Product Marketing ManagerSonia Lele,
Senior Director, Data Science
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
Date: Jan 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kyle Robbins,
Senior Product Manager, AI for Marketing at SalesforceCarly Boddy,
Product Manager at GoogleSara Fefferman,
Product Marketing Manager at Salesforce
Reshape Your Marketing with GPT
Date: Jul 18, 2023 1:00 EDT (10:00PDT)Speakers:
Katie Wheeler,
Sr. Product Marketing Manager, SalesforceMartin Kihn,
SVP, Product Strategy, Marketing Cloud, SalesforceLeah Koshiyama,
Director of Product, Office of Humane and Ethical Use, Salesforce
Secrets of a Marketing Champ: 3 Ways to Prove Your Value
Date: Mar 16, 2023 1:00 EDT (10:00PDT)Speakers:
Sam Evans,
VP of Sales & Marketing Operations at ForbesEmily Nour,
Senior Solutions Engineer at SalesforceKyra Meyer-Johanson,
Senior Manager, Product Marketing at Salesforce
Maximize Email Engagement and Personalization with Data & AI
Date: Jan 31, 2022 1:00 EDT (10:00PDT)Speakers:
Nia Coleman,
Product Marketing Manager, SalesforceChris Freshcorn,
Manager, Digital Marketing, Manheim
Maximize Email Engagement and Personalization with Data & AI
Date: Jan 31, 2023 1:00 EDT (10:00PDT)Speakers:
Nia Coleman,
Product Marketing Manager, SalesforceChris Freshcorn,
Manager, Digital Marketing, Manheim
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
Date: Dec 8, 2022 1:00 EDT (10:00PDT)Speakers:
Danilo Couto,
CRM Manager, InterJohanna Hagenbrock,
Salesforce Squad Coordinator, InterIsabela Rossi,
Sr. Product Marketing Manager, LatAm, Salesforce
Why Finding the Right Platform is the Key to Winning in Email Marketing
Date: Aug 18, 2022 1:00 EDT (10:00PDT)Speakers:
Julie Cooner,
Senior Director, CRM Platforms at HertzBrett Bothe,
Senior Product Marketing Manager at Salesforce
Nonprofit Collaboration Between Marketing and Fundraising
Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … Read more
Nonprofit Guide: Mapping the Ideal Supporter Journey
Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more
Nonprofit Digital Marketing Self-Assessment
Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … Read more
State of Nonprofit Marketing Report
Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the … Read more
Nonprofit Trends Report, Fourth Edition
In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … Read more
Top Data and Analytics Trends for the Digital-First Marketer
Date: Apr 28, 2022 1:00 EDT (10:00PDT)Speakers:
Loretta Shen,
Senior Director, Product Marketing, Salesforce
8 Email Best Practices for 2022 to Drive Growth
Date: Apr 7, 2022 1:00 EDT (10:00PDT)Speakers:
Jaina Mistry,
Senior Email Marketing Manager, LitmusRuth Bolster,
Product Marketing Manager, SalesforceRachel Boyles
Senior Product Marketing Manager, Salesforce
Crawl-Walk-Run to Real-Time Personalization
Date: Mar 24, 2022 1:00 EDT (10:00PDT)Speakers:
Erica Skelly,
Senior Personalization Strategist at Horizontal Digital
Matt Wash,
Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler,
Sr. Manager, Product Marketing at Salesforce
The Top 5 Customer Journeys To Keep Them Connected and Coming Back
Date: Jul 20, 2021 1:00 EDT (10:00PDT)Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce
Drive Customer Engagement with the Power of Personalization
Date: Apr 22, 2021 1:00 EDT (10:00PDT)Speakers:
Adrian Turner,
Senior Personalization Lead for Business Development,
Bank of Canada (BDC)Leigh Price,
Sr. Manager PMM,
Salesforce
B2B Marketing Trends Shaping 2021
Date: Mar 30, 2021 1:00 EDT (10:00PDT)Speakers:
Jordan Speirs,
Director, Strategic Partner Marketing
Vonage
Kyra Johanson
Sr Manager, Product Marketing,
Salesforce Pardot