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Resources from Salesforce:

webcast

Why Finding the Right Platform is the Key to Winning in Email Marketing

Date: Aug 18, 2022 1:00 EDT (10:00PDT)

Speakers:
Julie Cooner, Senior Director, CRM Platforms at Hertz
Brett Bothe, Senior Product Marketing Manager at Salesforce


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Nonprofit Collaboration Between Marketing and Fundraising

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … read more »


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Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … read more »


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Nonprofit Digital Marketing Self-Assessment

Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … read more »


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State of Nonprofit Marketing Report

Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the … read more »


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Nonprofit Trends Report, Fourth Edition

In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … read more »


webcast

Top Data and Analytics Trends for the Digital-First Marketer

Date: Apr 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Loretta Shen, Senior Director, Product Marketing, Salesforce


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8 Email Best Practices for 2022 to Drive Growth

Date: Apr 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Jaina Mistry, Senior Email Marketing Manager, Litmus
Ruth Bolster, Product Marketing Manager, Salesforce
Rachel Boyles Senior Product Marketing Manager, Salesforce


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Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce


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The Top 5 Customer Journeys To Keep Them Connected and Coming Back

Date: Jul 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce


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Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


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B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Speakers:
Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot