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Resources from Salesforce:

webcast

Turn Data into Meaningful Customer Moments

Date: Apr 4, 2024 1:00 EDT (10:00PDT)

Speakers:
Andrew Lee, Senior Product Marketing Manager
Sonia Lele, Senior Director, Data Science


webcast

Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud

Date: Jan 23, 2024 1:00 EDT (10:00PDT)

Speakers:
Kyle Robbins, Senior Product Manager, AI for Marketing at Salesforce
Carly Boddy, Product Manager at Google
Sara Fefferman, Product Marketing Manager at Salesforce


webcast

Reshape Your Marketing with GPT

Date: Jul 18, 2023 1:00 EDT (10:00PDT)

Speakers:
Katie Wheeler, Sr. Product Marketing Manager, Salesforce
Martin Kihn, SVP, Product Strategy, Marketing Cloud, Salesforce
Leah Koshiyama, Director of Product, Office of Humane and Ethical Use, Salesforce


webcast

Secrets of a Marketing Champ: 3 Ways to Prove Your Value

Date: Mar 16, 2023 1:00 EDT (10:00PDT)

Speakers:
Sam Evans, VP of Sales & Marketing Operations at Forbes
Emily Nour, Senior Solutions Engineer at Salesforce
Kyra Meyer-Johanson, Senior Manager, Product Marketing at Salesforce


webcast

Maximize Email Engagement and Personalization with Data & AI

Date: Jan 31, 2022 1:00 EDT (10:00PDT)

Speakers:
Nia Coleman, Product Marketing Manager, Salesforce
Chris Freshcorn, Manager, Digital Marketing, Manheim


webcast

Maximize Email Engagement and Personalization with Data & AI

Date: Jan 31, 2023 1:00 EDT (10:00PDT)

Speakers:
Nia Coleman, Product Marketing Manager, Salesforce
Chris Freshcorn, Manager, Digital Marketing, Manheim


webcast

Do More with Less: Connect Customer Data to Drive Marketing Efficiency

Date: Dec 8, 2022 1:00 EDT (10:00PDT)

Speakers:
Danilo Couto, CRM Manager, Inter
Johanna Hagenbrock, Salesforce Squad Coordinator, Inter
Isabela Rossi, Sr. Product Marketing Manager, LatAm, Salesforce


webcast

Why Finding the Right Platform is the Key to Winning in Email Marketing

Date: Aug 18, 2022 1:00 EDT (10:00PDT)

Speakers:
Julie Cooner, Senior Director, CRM Platforms at Hertz
Brett Bothe, Senior Product Marketing Manager at Salesforce


whitepaper

Nonprofit Collaboration Between Marketing and Fundraising

Use this guide to help you take the first steps to strengthening alignment across marketing and fundraising, starting with establishing common goals, processes, and tactics powered by a unified view of constituent data shared between the two teams. The four-part … Read more »


whitepaper

Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engagement through organized and intentional constituent … Read more »


whitepaper

Nonprofit Digital Marketing Self-Assessment

Nonprofit marketers are increasingly looking to create more personalized and connected digital experiences for constituents. However, sometimes knowing where to start can be a challenge.Use this self assessment to: Uncover areas of your organization that have room for improvement Share … Read more »


whitepaper

State of Nonprofit Marketing Report

Nonprofit marketers are blazing new trails as they prioritize innovation, digital engagement, and a work-from-anywhere world, where the only constant is change.To provide a great experience, they are embracing technology, data, and new measures of success. This report explores the … Read more »


whitepaper

Nonprofit Trends Report, Fourth Edition

In their latest Nonprofit Trends Report, Salesforce surveyed 1,250 nonprofit professionals across 10 countries, surfacing four key insights: Fundraising and marketing are changing permanently Nonprofits are making changes around diversity, equity, and inclusion Virtual workplace changes are here to stay Supporting mental health … Read more »


webcast

Top Data and Analytics Trends for the Digital-First Marketer

Date: Apr 28, 2022 1:00 EDT (10:00PDT)

Speakers:
Loretta Shen, Senior Director, Product Marketing, Salesforce


webcast

8 Email Best Practices for 2022 to Drive Growth

Date: Apr 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Jaina Mistry, Senior Email Marketing Manager, Litmus
Ruth Bolster, Product Marketing Manager, Salesforce
Rachel Boyles Senior Product Marketing Manager, Salesforce


webcast

Crawl-Walk-Run to Real-Time Personalization

Date: Mar 24, 2022 1:00 EDT (10:00PDT)

Speakers:
Erica Skelly, Senior Personalization Strategist at Horizontal Digital
Matt Wash, Senior Manager, Marketing Technology and Operations at Horizontal
Katie Wheeler, Sr. Manager, Product Marketing at Salesforce


webcast

The Top 5 Customer Journeys To Keep Them Connected and Coming Back

Date: Jul 20, 2021 1:00 EDT (10:00PDT)

Speakers:
Veda Kumarjiguda, Sr. Product Marketing Manager, Salesforce


webcast

Drive Customer Engagement with the Power of Personalization

Date: Apr 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Adrian Turner, Senior Personalization Lead for Business Development, Bank of Canada (BDC)
Leigh Price, Sr. Manager PMM, Salesforce


webcast

B2B Marketing Trends Shaping 2021

Date: Mar 30, 2021 1:00 EDT (10:00PDT)

Speakers:
Jordan Speirs, Director, Strategic Partner Marketing Vonage
Kyra Johanson Sr Manager, Product Marketing, Salesforce Pardot


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