About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
Resources from MNTN:
How Connected TV Boosts Omnichannel Ad Strategies.
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns … Read more
Realize Your Creative Vision in 2025
Date: Jan 28, 2025 1:00 EDT (10:00PDT)Speakers:
Allie Archerd,
Account Director, MNTN
Your Guide to Reporting and Measurement on Connected TV
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of … Read more
The Retailer’s Ultimate Guide to CTV Performance Measurement.
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
How Search Marketing Turned the Tide for CTV Audience Targeting
Date: Oct 3, 2024 1:00 EDT (10:00PDT)Speakers:
Tyler Young,
Senior Digital Marketing Analyst, MNTN
Your Performance TV Guide to Holiday 2024
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand … Read more
The Digital Marketer’s Guide to Connected TV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to … Read more
What You’re Really Getting When You Buy Performance TV
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the … Read more
The Future of Digital Advertising: Your Paid Media Playbook for 2024 — A MNTN white paper produced with MarTech
Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more
Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)
Date: Jul 16, 2024 1:00 EDT (10:00PDT)Speakers:
Tori Cipollone,
Senior Platform Experience Manager, MNTN
The Retailer’s Ultimate Guide to CTV Performance Measurement
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
Fueling the B2B Pipeline for Longevity
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more
Your Performance TV Guide to Summer
When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime … Read more
Seeing Connected TV Through a Search Marketer Lens
Date: Apr 18, 2024 1:00 EDT (10:00PDT)Speakers:
Rebeccah Bakich
Digital Marketing Manager, MNTN
Your Guide to Connected TV Audience Strategy.
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, download this white paper to learn all you need to know … Read more
Your Guide to Building Campaigns on Connected TV
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download … Read more
How To Set Up A Successful A/B Test for Connected TV
A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements … Read more
How To Grow Your Business With Connected TV
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their … Read more
The Comprehensive CTV Launch Checklist For B2B Advertisers
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to make sure you’re launching … Read more
Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel
Date: Dec 5, 2023 1:00 EDT (10:00PDT)Speakers:
Chase Patton,
Customer Success Manager, MNTN
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than … Read more
AI-Powered Marketing in 2024: A Playbook for Success
Date: Oct 24, 2023 1:00 EDT (10:00PDT)Speakers:
Severin Nesselhauf,
Director of Marketing Strategy, MNTN
Your Guide to High-Performing B2B CTV Ads That Don’t Suck
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more
Performance Television—The New and Improved TV Advertising
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more
How to Make CTV a Demand Gen Machine
90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the … Read more
Trust the Trail(blazers): Launching Your Best CTV Campaign
Date: Jul 13, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Zucker
Senior Product Marketing Manager, MNTN
Your Guide on Using Connected TV to Inform Omni-Channel Advertising Strategies
Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both … Read more
It’s Easy to Give Your CTV Strategy a Performance Boost
Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more
The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s … Read more
Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
Date: Aug 25, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising
Date: Jul 22, 2021 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
VP of Marketing at MNTN