Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and … Read more
5 Ways to Maximize Campaign ROI Through Social and Media Insights
Date: Aug 26, 2021 1:00 EDT (10:00PDT)Speakers:
Harvey Ranola,
Global Head of Media Intelligence, NetBase QuidMichael Seymour,
Global Director of Market Research, NetBase Quid
How to Win in Google’s E-A-T
Date: Aug 19, 2021 1:00 EDT (10:00PDT)Speakers:
Kartik Shrivastava,
Senior Product Manager, ALPS
Ajay Rama,
Senior Vice President, Products, iQuanti
Use the Power of AI to Deliver An Extraordinary Customer Experience
Date: Aug 17, 2021 1:00 EDT (10:00PDT)Speakers:
Annette Franz
CEO of CX Journey Inc.Steve Zisk
Senior Product Marketing Manager Redpoint Global
Killer Paid Search Tactics That Every Marketer Needs to Know
Date: Aug 10, 2021 1:00 EDT (10:00PDT)Speakers:
Blair Symes
Sr. Director, Product Marketing, Invoca Jessica Stein
Director, Search Marketing, Media Experts
Improve Your Google Ranking With These 4 Local SEO Tips Even Experts Miss
Date: Aug 3, 2021 1:00 EDT (10:00PDT)Speakers:
Level Up Your Customer Experience By Building a Winning Martech Stack
Date: Jul 27, 2021 1:00 EDT (10:00PDT)Speakers:
Justin DeBrabant,
Head of Product at ActionIQ
Carly French,
Marketing Technology Strategy Consultant at Merkle
This Time It’s Personal: The Enterprise Guide to Personalization at Scale
Customers want to feel like brands know who they are and expect brands to deliver a personalized experience that’s unique to them. Beyond customer expectations, there’s business incentive: when 50% of revenue for most brands comes from the top 10% … Read more
When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more
Customer Data Platform RFP template
The right CDP can help marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all CDPs are created equal. Download Blueshift’s CDP RFP Template and get answers to the 50 … Read more
