Marketing Intelligence Playbook: Effective Data Measurement in 3 Steps
In this guide from Salesforce, you will learn: The importance of marketing intelligence as key to customer and business impact The main data challenges that marketers face today Three steps to creating an effective measurement strategy
Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact
In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … Read more
10 Questions to Ask When Hiring an Agency
How do you distinguish a fly-by-night agency from one that’s stood the test of time? It’s easy if you know how to ask the right questions. Within this ebook you’ll learn: What defines a successful campaign How to avoid hidden … Read more
Marketing Intelligence Report: Data and Analytics Trends to Drive Future Growth
Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made … Read more
The 5 Building Blocks of a Successful Digital Marketing Campaign
In this extended edition, updated for 2021, we’ll take a deep dive into the 5 pillars of a successful digital marketing campaign. Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Content Marketing Social Media Web Design Each section will expand on … Read more
Gear up for growth
In this white paper, Fiverr Business has compiled a list of five actionable steps to bring your business to the next level: Step 1: Start With an Agile Strategy Step 2: Build a Strong Brand Step 3: Complete Your Digital Transformation … Read more
How successful retailers optimize their Google Shopping campaigns
This playbook from Bidnamic explores how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales and profits. You’ll learn about: The input metrics used by campaign managers to beat the competition The latest … Read more
How to use video marketing in social media to double your leads.
Online video has been growing steadily as a marketing medium over the past decade. With 27% of the population watching 10 or more hours of online video each week and consumers preferring online video content to conventional television, smart marketers … Read more
A Collection of CDP Fails: 5 Stories to Learn From
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform? In this white paper from Merkle, are five cases … Read more
Searchmetrics Core Web Vitals Study
In this study Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites are performing before Google rolls out the Core Web … Read more
