The Composable Customer Data Platform: How it supports next-gen customer experiences
Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights. In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time. Elevate … Read more
How To Power Next Best Action with First-Party Customer Data
Date: May 9, 2023 1:00 EDT (10:00PDT)Speakers:
Mike Maloney,
Chief Data Officer, Field, North America at SnowplowDan Morris, Sr. Director, Industry Solutions - Communications, Media & Entertainment, Databricks
Harnessing the Power of Customer Data to Stay Ahead of the Competition
Date: Apr 27, 2023 1:00 EDT (10:00PDT)Speakers:
Karen Naves,
SVP Global Demand Gen, Tealium
Get to the Heart of Customer Experience With Data that Delivers
Date: Apr 25, 2023 1:00 EDT (10:00PDT)Speakers:
Martin Kihn,
SVP Strategy, Marketing Cloud at SalesforceLora Schordock,
VP of Business Development at Acxiom
The Next Big Thing in Martech: The Data Warehouse
Date: Mar 23, 2023 1:00 EDT (10:00PDT)Speakers:
Scott Brinker,
VP Platform Ecosystem, HubSpotJuan Mendoza,
CEO, The Martech WeeklyTejas Manohar,
Co-founder/Co-CEO of Hightouch
The Modern Customer Data Platform: Why you need one now and what you need to know
Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more
3 Ways to Strengthen Customer Relationships and Drive Revenue
Date: Mar 7, 2023 1:00 EDT (10:00PDT)Speakers:
Austin Sandmeyer,
Lifecycle Marketing Manager
Master the CX Trifecta in 2023: Data, Content & Tech
Date: Feb 23, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
Vice President, Corporate Marketing, EMEA Marketing, AcquiaTom Phethean,
Digital Customer Experience CTO, CapgeminiJudd Mercer, VP - Creative Strategy, Elevated ThirdPaul Stadnyk,
Senior Creative Director, Co Star
Keep Customers Engaged All Year Long
Date: Feb 21, 2023 1:00 EDT (10:00PDT)Speakers:
Kate Richardson,
Director of Customer Retention Marketing at Artifact UprisingToby Yuen,
Customer Success Manager at Blueshift
Powering Personalization Through Customer Data
Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce. A CDP can provide the insights you need to keep up with or even outpace your competitors. Choosing the CDP to fit your organization’s … Read more
