About Snowflake
Organizations use Snowflake's Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads across multiple clouds and geographies. Organizations, including 691 of the 2023 Forbes Global 2000 (G2K) as of January 31, use the Snowflake Data Cloud to power their businesses. Learn more: snowflake.com
Resources from Snowflake:
A Practical Guide to Agentic AI for Customer Experience
When intelligent systems seamlessly enhance every touchpoint customers have with a brand — that’s the power of AI agents to revolutionize customer experience. AI agents can make decisions, perform tasks and adapt to an environment without constant human intervention to … Read more
The Essential Guide to Secure Data Collaboration for Advertisers
Martech and adtech continue to converge around first-party data, shifting the way advertisers connect with consumers. Meanwhile, increased privacy regulations, new identity frameworks and customer expectations present new challenges. Within this ever-changing landscape, three key factors are reshaping advertising and … Read more
The Modern Marketing Data Stack for 2025
In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue. Heading into 2025, … Read more
The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
5 Ways AI and Machine Learning Accelerate B2B Marketing ROI
When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Download the ebook … Read more
The Modern Marketing Data Stack 2023
As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great marketing. Snowflake analyzed what its customers … Read more
Ignite Your Marketing Engine with the Power of the Data Cloud
Date: Jul 27, 2023 1:00 EDT (10:00PDT)Speakers:
Libby Snead,
Senior Director, Marketing, FrontdoorLourenco Mello,
Product Marketing, Snowflake
The Modern Customer Data Platform: Why you need one now and what you need to know
Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more
How AI Unlocks Value from your Single Source of Data Truth
Date: Nov 1, 2022 1:00 EDT (10:00PDT)Speakers:
Lourenco Mello,
Product Marketing — Solutions, SnowflakeJulian Forero,
Product Marketing — AI/ML, Snowflake
Data Collaboration is the New Path to Personalization
Enterprise marketing teams use, on average, 52 marketing tools to manage everything from advertising and content to experience delivery and social media. The result is that most marketing teams continue to struggle with siloed data among all these tools, limiting … Read more
5 Best Practices for Bringing Together All Your Marketing Data
For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint contributes to a purchase or conversion, and machine-learning algorithms that enhance customer experiences. But … Read more
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data … Read more
Moving From Basic to Advanced Marketing Analytics
Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance … Read more