Harnessing the Power of Customer Data to Stay Ahead of the Competition

Date: Apr 27, 2023 1:00 EDT (10:00PDT)

Karen Naves, SVP Global Demand Gen, Tealium

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some.

Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.

You’ll learn:

  • How to develop a brand’s top personas and ideal customer profiles (ICPs)
  • Key strategies to acquire and engage the right customers
  • Proven campaigns to retain and delight your audience
  • Cross-sell campaigns that’ll wow the socks off of your top accounts!

 Watch now 

Sponsored by Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.